Hi michellemck,
From what I'm able to gather it is an old brand of Shoe Polish. I was
unable to find any reference about the company - who it was sold to,
or any history.
I found various references to Dynashine and most articles were
discussing the name Dynashine and how the name of the product told
what it is - shoe polish.
A listing in Google Groups - Newsgroups: rec.antiques.marketplace
http://groups.google.com/groups?q=dynashine&hl=en&lr=&ie=UTF-8&oe=UTF-8&selm=36B1C404.303B%40interpath.com&rnum=1
"From: Bill Wartman (ncs0371@interpath.com)
Subject: FS: Shoe polish tins
Date: 1999/01/29
I have 10 "Dynashine" shoe polish tins. New old stock from the 1950s.
A
little light( and I mean very light) rust on the bottom of each from
sitting in damp old store back room. Tops are essentially flawless. $7
each, including shipping. Will sell all 10 for $50, including
shipping."
------------------
I found one reference to Barton's Dynashine:
April 2000 Questions
Digger Odell Publications
http://www.bottlebooks.com/questions/April2000/april_2000_questions.htm
Scroll to middle of page... (easier to do "Control Find" and type in
Dynashine)...
"Greetings from beautiful Maine! We live in a small coastal village in
Midcoast Maine. We have found any wonderful bottles washed up on the
shore (or just under the surface) and hope you can help us categorize
them for a school project. What kind of bottle is WARRANTED OVAL? How
about SOLE ACT-H.H. HAY... on the bottom, a nice embossing of LF
Atwood. Barton's Dynashine? Emerson Bromo Selzter (not old?) cobalt
blue. Hires Root Beer (3") squarish. Lambert's Chemical
Company-Listerine! There are so many I wouldn't want to ask you about
all of them! Thank you for any help! The Fisher kids
Could be 1890s. Could be 1930s. It all depends upon the style of the
lip and method of manufacture. Check out the bottle basics on my site
to see about non machine made bottles. If the bottles have screwtops
then they'll date after World War I. The Warranted Oval is a
whiskey-very common-generic bottle. Emerson Bromo can go back to the
1890s as can the Hires Root Beer (see the article about hires on my
site). Lambert's Listerine can be 1900 + or - 5 years. All are
commonly found in dumps around the turn of the century. Dynashine
sounds like a shoe polish. Digger"
--------------
And a reference to the company at: GUIDELINES FOR TRADEMARK SELECTION
http://www.polsterlieder.com/TMSelectionGuidelines.html
(Scroll to bottom of page)
"Descriptive mark - This mark describes the product or its functions,
qualities, ingredients, properties or uses.
Examples: CAR-FRESHNER auto deodorizer, DYNASHINE shoe polish,
FINELINE pencils. This type of mark is registrable only upon showing
that the mark has become distinctive or has been in use for at least
five years."
------------------
Scientific Advertising by Claude Hopkins, 1923
"There is great advantage in a name that tells a story. The
name is usually prominently displayed. To justify the space it
occupies, it should aid the advertising. Some such names are
almost complete advertisements in themselves. May Breath is such
a name. Cream of Wheat is another. That name alone has been worth
a fortune. Other examples are Dutch Cleanser, Cuticura,
Dynashine, Minute Tapioca, 3-in-One Oil, Holeproof, Alcorub, Etc.
Such names may be protected, yet the name itself describes the
product, so it makes a valuable display."
http://www.mind-trek.com/misc/sci-advt.txt
Also referenced at this link... same text... from an article written
by John E. Kennedy
in 1905.
Reason-Why Advertising....... [edited]
How Shall We Know Good Copy?
http://216.239.57.100/search?q=cache:ciL1fod5r3YC:www.milehighkarate.com/student/_instructors/support_material/marketing/2-Marketing_Classics.pdf+what+is+Dynashine&hl=en&ie=UTF-8
Best regards,
tlspiegel
Google Answers Researcher
Google search words: "Dynashine", "Shoe Polish" "shoe polish tins" |
Request for Answer Clarification by
michellemck-ga
on
14 Feb 2003 17:06 PST
Hi tlspiegel: Thanks for your effort to answer this question. I do
acknowledge and appreciate it. It appears from your answer that there
is very little information out there in cyberland. As I mentioned in
my initial question, I was hoping to learn a bit more about the
product than "it was a shoe polish", but it looks like really that's
the only information out there. I do take away from your answer that
the product must have existed prior to 1923, since it is referenced in
the Hopkins article in 1923 (possibly even prior to 1905, but I'm not
able to use that link to find "Dynashine").
I'm afraid I was hoping to learn more than that bit of information
with my question and my list price. Can you let me know if you think
that there's no more information to be found, or if you've looked a
reasonable amount for the list price and I should increase the price
to learn more? I'd like to know more, but I want to check in with you
before I accept disappointment on this one. Thanks so much.
|
Clarification of Answer by
tlspiegel-ga
on
19 Feb 2003 21:04 PST
Hi michellemck,
My colleague, Google Answers Researcher Mathtalk has informed me of
further information he located regarding Dynashine.
"Rufus King Barton, Sr. and his eldest brother, Eugene, and a cou-sin
started the Dyan Shine Shoe Polish Manufacturing Company in Falls
County, moved to Waco, Texas prior to World War II, and thence moved
the business to St. Luis, Missouri, where, Rufus King Barton, Sr.
became tne sole owner in later years."
[Descendants of Swinfield H. Barton]
(scroll to bottom)
http://www.rootsweb.com/~txfalls/bioBARTONswinfield.htm
Regards,
tlspiegel
Google Answers Researcher
|