Google Answers Logo
View Question
 
Q: Dynashine ( Answered 5 out of 5 stars,   2 Comments )
Question  
Subject: Dynashine
Category: Business and Money > Advertising and Marketing
Asked by: michellemck-ga
List Price: $5.00
Posted: 14 Feb 2003 11:59 PST
Expires: 16 Mar 2003 11:59 PST
Question ID: 161435
I am looking for information on a product called "Dynashine".  I
believe that it is a shoe polish of some sort.  Can you help me with
information on the product?  Such as, during what time frame was it
sold?  How was it marketed?  Who were the customers?  Is it still
available?  Does the company still exist?

These sorts of questions are the ones that come to mind, but I do not
necessarily need these exact questions answered.  Essentially, I just
would like to know a bit more about this product than "it was a shoe
polish", which is all I know now.

Thanks.
Answer  
Subject: Re: Dynashine
Answered By: tlspiegel-ga on 14 Feb 2003 14:38 PST
Rated:5 out of 5 stars
 
Hi michellemck,

From what I'm able to gather it is an old brand of Shoe Polish. I was
unable to find any reference about the company - who it was sold to,
or any history.

I found various references to Dynashine and most articles were
discussing the name Dynashine and how the name of the product told
what it is - shoe polish.

A listing in Google Groups - Newsgroups: rec.antiques.marketplace
http://groups.google.com/groups?q=dynashine&hl=en&lr=&ie=UTF-8&oe=UTF-8&selm=36B1C404.303B%40interpath.com&rnum=1

"From: Bill Wartman (ncs0371@interpath.com)
Subject: FS: Shoe polish tins 
   
Date: 1999/01/29 
 
I have 10 "Dynashine" shoe polish tins. New old stock from the 1950s.
A
little light( and I mean very light) rust on the bottom of each from
sitting in damp old store back room. Tops are essentially flawless. $7
each, including shipping. Will sell all 10 for $50, including
shipping."

------------------
I found one reference to Barton's Dynashine: 
April 2000 Questions
Digger Odell Publications  

http://www.bottlebooks.com/questions/April2000/april_2000_questions.htm

Scroll to middle of page... (easier to do "Control Find" and type in
Dynashine)...

"Greetings from beautiful Maine! We live in a small coastal village in
Midcoast Maine. We have found any wonderful bottles washed up on the
shore (or just under the surface) and hope you can help us categorize
them for a school project. What kind of bottle is WARRANTED OVAL? How
about SOLE ACT-H.H. HAY... on the bottom, a nice embossing of LF
Atwood. Barton's Dynashine? Emerson Bromo Selzter (not old?) cobalt
blue. Hires Root Beer (3") squarish. Lambert's Chemical
Company-Listerine! There are so many I wouldn't want to ask you about
all of them! Thank you for any help! The Fisher kids

Could be 1890s.  Could be 1930s.  It all depends upon the style of the
lip and method of manufacture.  Check out the bottle basics on my site
to see about non machine made bottles.  If the bottles have screwtops
then they'll date after World War I.  The Warranted Oval is a
whiskey-very common-generic bottle.  Emerson Bromo can go back to the
1890s as can the Hires Root Beer (see the article about hires on my
site).  Lambert's Listerine can be 1900 + or - 5 years.  All are
commonly found in dumps around the turn of the century.  Dynashine
sounds like a shoe polish. Digger"

--------------


And a reference to the company at: GUIDELINES FOR TRADEMARK SELECTION
http://www.polsterlieder.com/TMSelectionGuidelines.html

(Scroll to bottom of page)

"Descriptive mark - This mark describes the product or its functions,
qualities, ingredients, properties or uses.

Examples: CAR-FRESHNER auto deodorizer, DYNASHINE shoe polish,
FINELINE pencils. This type of mark is registrable only upon showing
that the mark has become distinctive or has been in use for at least
five years."

------------------

Scientific Advertising by Claude Hopkins, 1923

"There is great advantage in a name that tells a story.  The
name is usually prominently displayed.  To justify the space it
occupies, it should aid the advertising.  Some such names are
almost complete advertisements in themselves.  May Breath is such
a name.  Cream of Wheat is another.  That name alone has been worth
a fortune.  Other examples are Dutch Cleanser, Cuticura,
Dynashine,  Minute Tapioca, 3-in-One Oil, Holeproof, Alcorub, Etc.

Such names may be protected, yet the name itself describes the
product, so it makes a valuable display."
http://www.mind-trek.com/misc/sci-advt.txt


Also referenced at this link... same text... from an article written
by John E. Kennedy
in 1905.  

Reason-Why Advertising....... [edited]
How Shall We Know Good Copy?

http://216.239.57.100/search?q=cache:ciL1fod5r3YC:www.milehighkarate.com/student/_instructors/support_material/marketing/2-Marketing_Classics.pdf+what+is+Dynashine&hl=en&ie=UTF-8

Best regards,

tlspiegel
Google Answers Researcher

Google search words: "Dynashine", "Shoe Polish" "shoe polish tins"

Request for Answer Clarification by michellemck-ga on 14 Feb 2003 17:06 PST
Hi tlspiegel:  Thanks for your effort to answer this question.  I do
acknowledge and appreciate it.  It appears from your answer that there
is very little information out there in cyberland.  As I mentioned in
my initial question, I was hoping to learn a bit more about the
product than "it was a shoe polish", but it looks like really that's
the only information out there.  I do take away from your answer that
the product must have existed prior to 1923, since it is referenced in
the Hopkins article in 1923 (possibly even prior to 1905, but I'm not
able to use that link to find "Dynashine").

I'm afraid I was hoping to learn more than that bit of information
with my question and my list price.  Can you let me know if you think
that there's no more information to be found, or if you've looked a
reasonable amount for the list price and I should increase the price
to learn more?  I'd like to know more, but I want to check in with you
before I accept disappointment on this one.  Thanks so much.

Clarification of Answer by tlspiegel-ga on 14 Feb 2003 17:44 PST
Hi again,

I can understand your disappointment.  I thoroughly researched your
question and would have given the same amount of effort regardless of
the price!  :)

I came to several dead ends.  I really doubt there's more information
out there to be found.

Regards,

tlspiegel
Google Answers Researcher

Clarification of Answer by tlspiegel-ga on 19 Feb 2003 21:04 PST
Hi michellemck,

My colleague, Google Answers Researcher Mathtalk has informed me of
further information he located regarding Dynashine.

"Rufus King Barton, Sr. and his eldest brother, Eugene, and a cou-sin
started the Dyan Shine Shoe Polish Manufacturing Company in Falls
County, moved to Waco, Texas prior to World War II, and thence moved
the business to St. Luis, Missouri, where, Rufus King Barton, Sr.
became tne sole owner in later years."

[Descendants of Swinfield H. Barton] 
(scroll to bottom) 
http://www.rootsweb.com/~txfalls/bioBARTONswinfield.htm 



Regards,

tlspiegel
Google Answers Researcher
michellemck-ga rated this answer:5 out of 5 stars and gave an additional tip of: $1.50
I am satisfied with this extra information.  Thanks to both tlspiegel
and mathtalk for the effort to supply a comprehensive answer.

Comments  
Subject: Re: Dynashine
From: mathtalk-ga on 19 Feb 2003 22:02 PST
 
Hi, michellemck-ga:

After reading the details unearthed by tlspiegel-ga's initial answer,
I decided to try a search on "shoe polish" and Barton, since that
proper name came up in those references, which led to the link above. 
Of course I was puzzled by the difference in spelling of the brand,
but that particular page had other words with evident misspellings.

But it appears that "Dyan Shine" or more properly "Dyanshine", a
contracted version of "dye and shine", is actually the correct
spelling, as explained here:

[Review of Basic Principles of Trademark Law] 
http://www.cll.com/articles/article.cfm?articleid=39 

"Examples [of descriptive marks] include the mark DYANSHINE, for a
shoe polish which dyes and shines"
 
There's also this: 

"The Barton Dyanshine factory, at one time the world's largest shoe
polish manufacturer, was established in Waco in 1919 and remained
until 1927, when it was moved to St. Louis."

[McLennan County, Texas] 
http://www.tsha.utexas.edu/handbook/online/articles/view/MM/hcm8.html

It appears that product under that brand name is still available for
purchase at this site:

[Duffy's Tri-C Club Supply: Liquid Polish]
http://www.duffystric.com/liquidpolish.html


Search Strategy 

Keywords: "Dyan Shine" or "DyanShine"
Subject: Re: Dynashine
From: tlspiegel-ga on 20 Feb 2003 18:43 PST
 
Hi michellemck,

Thank you for the nice rating and I did see your question to mathtalk
re: "What is the time of day..."   You're very kind!  :)

tlspiegel
Google Answers Researcher

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at answers-support@google.com with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  


Google Home - Answers FAQ - Terms of Service - Privacy Policy