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Q: retail stores ( Answered 5 out of 5 stars,   2 Comments )
Question  
Subject: retail stores
Category: Business and Money > Consulting
Asked by: artcher-ga
List Price: $50.00
Posted: 19 Feb 2003 06:53 PST
Expires: 21 Mar 2003 06:53 PST
Question ID: 163410
How do you develop a plan to open a retail store?
Answer  
Subject: Re: retail stores
Answered By: hummer-ga on 19 Feb 2003 09:54 PST
Rated:5 out of 5 stars
 
Dear artcher,

Give yourself plenty of time - you should allow yourself a minimum of
six months to develope a good plan. Unfortunately, there are no easy
shortcuts to developing a good business plan, but the good news is
there are many guides out there to help you. The sites I've listed
below should help you get a good start on beginning your journey. In
addition, visit your local library, or if you prefer, your local
bookstore. Plan on spending alot of time reading! There are many books
available, it is a matter of finding a few good ones that suit you and
the type of business you are interested in.

"A business plan is an outline of the basic idea and direction of a
business...It is a process of evaluating a potential business
opportunity, and then outlining how that opportunity will be pursued.
A business plan brings together all of the different elements of a
business (marketing, operations, human resources, accounting, etc.)
under a single roof so that all elements can work as a single unit. A
normal full-fledged business plan that you'd be presenting to
investors would be between 30-100 pages long."
MyBusinessKit.com: Free Resource Center: What business plans are:
© Copyright 2002 #1 Business Kit. 
http://www.mybusinesskit.com/free/busplan.htm

TOOLS & GUIDES:

1. American Express Small Business Resource: Creating an Effective
Business Plan:
http://home3.americanexpress.com/smallbusiness/tool/biz_plan/index.asp
An excellent site - includes a "Try It Yourself section...you have an
opportunity to test your skills on a fictional business plan and be
rated on how prepared you are to create your own."

2. AllBusiness.com: Starting a Business Center:
http://www.allbusiness.com/articles/SAB_articles.asp

(U.S. Small Business Administration):
3. SBA - Starting Your Business: THE BUSINESS PLAN - ROAD MAP TO
SUCCESS
A Tutorial and Self-paced Activity:
http://www.sba.gov/starting/indexbusplans.html

4. SBA - Starting Your Business: Startup Kit
http://www.sba.gov/starting/indexstartup.html

5. SBA - Online Library:
http://www.sba.gov/library/

6. BizPlanBuilder: Business Plan Workshop:
http://www.jian.com/workshop/index.htm

BOOKS

1. How to Write a Business Plan
by Mike McKeever ISBN: 0873375440
Nolo © 1999, 220 pages  (viewable online)
http://palm.books24x7.com/library.asp?ct=toc.asp&bkid=576

2. The Business Planning Guide.
By David H. Bangs
"Named 'favorite small business book' by Forbes Magazine, this
best-seller is a hands-on guide for putting together a winning
business plan. Improve your business planning savvy with this book's
jargon-free explanations, sample forms, and a slew of useful tips.
Designed for small businesses and entrepreneurs, this helpful guide
also contains sample business plans, a marketing section with tips on
web marketing, and an up-to-date resource guide."
216 pages | Item #: 081 | Member Price: $25
http://www.mainst.org/Bookstore/catalog/business.htm

3. Retail in Detail - How to Start and Manage a Small Retail Business.
By Ronald Bond
Published by Oasis Press / PSI Research, 1996
"This book covers the steps of planning, opening, and managing a
retail store of your own, beginning with assessment of whether you are
suited to run a business. Practical information is also provided on
planning a store opening, form selecting a product line, hiring
employees, buying initial inventory to obtaining the required permits,
licenses, and tax numbers."
Paperback | 184 Pages | ISBN 1555713718 | Price: $24.75
http://www.retailcouncil.org/education/retailbooks_srb.asp

4. How to Start and Run Your Own Retail Business: 
Expert Advice from a Leading Business Consultant and Entrepreneur.
by Irving Burstiner
Publisher: Citadel Pr; ; Revised edition (May 1998)
ASIN: 0806519886 | 304 pages | Paperback | Used copies available
http://www.amazon.com/exec/obidos/tg/detail/-/0806519886/102-2682523-5676156?vi=glance#product-details

For more titles, browse Amazon's category:
Books > Subjects > Business & Investing > Small Business &
Entrepreneurship > New Business Enterprises:
http://www.amazon.com/exec/obidos/tg/browse/-/2751/ref=br_bx_c_2_4/102-2682523-5676156

Some used book search sites:
Abebooks:
http://www.abebooks.com
Abebooks UK:
http://www.abebooks.co.uk
TomFolio:
http://www.tomfolio.com
http://tinyurl.com/2l5z  Business category at Tom for browsing.
Bookfinder:
http://www.bookfinder.com 
AddAll:
http://used.addall.com/
Amazon zShops:
http://www.zshops.com
Bibliophile:
http://www.bibliophile.net
BookAvenue:
http://www.bookavenue.com


SOFTWARE

1. Business Plan Pro 2003:
US Edition:
http://www.paloalto.com/ps/bp/s/features.cfm
Canadian Edition: 
http://www.paloalto.com/ps/bc/
UK Edition:
http://www.paloalto.co.uk/

2. Planigent Business Plan Template:
http://www.planigent.com/html/template.html

3. SmallBizBooks.com: Step-by-Step Guides:
http://www.smallbizbooks.com/cgi-bin/ncommerce3/ExecMacro/smallbiz/startupguides.d2w/report

4. Business Plan Software:
http://www.mybusinesskit.com/kit/busplan/overview.htm


SAMPLE BUSINESS PLAN - Word Document:
http://www.pumapublishing.com/download/IBPOutline.doc.


Visit your local Chamber of Commerce. State and local grants and
professional services are available in most localities, but you have
to ask - they won't find you! For example, here is what can be found
in Wisconsin.

"Entrepreneurs and small businesses throughout Wisconsin can access
early planning grants to assist them in obtaining the professional
services necessary to evaluate the feasibility of a proposed start-up
or expansion project. Specific allocations have been set aside for
dairy farmers, rural businesses, recycling firms, and enterprises
owned by people with disabilities or members of minority groups.
Entrepreneurs who wish to receive the training necessary to prepare
their own business plans can also access this program. For further
information about this program, contact Roger Nacker, COMMERCE, at
608/266-9884."
http://www.commerce.state.wi.us/MT/MT-PR00-0086.html

SBA links pages:
http://www.sba.gov/hotlist/busstart.html
http://www.sba.gov/hotlist/businessplans.html

I hope this helps you get off on the right foot with your new
business. If you have any questions or if this doesn't satisfy your
request, please post a clarification before rating my answer - I will
happily try to help.

Thank you - and with a heartfelt "Good Luck",
hummer


Search Strategy:
://www.google.ca/search?q=opening+a+retail+store+%22business+plan%22&num=100&hl=en&lr=&ie=UTF-8&oe=UTF-8&as_qdr=all&start=100&sa=N

Terms Used:
opening a retail store 
"business plan"

Request for Answer Clarification by artcher-ga on 19 Feb 2003 19:26 PST
Hi Hummer - thanks for the input on business plans. Your response is
helpful but focuses a bit to much on the business plan aspect and not
enough on the physical aspects of planning a store. Can you help me
with things like planning a store site, planograms, the customer
experience, or anything else tat has to do with the physical plant?

Cheryl

Clarification of Answer by hummer-ga on 20 Feb 2003 05:43 PST
Hi Cheryl,

Your words "focuses a bit to much on the business plan aspect" is an
understatement to be sure!  My answer focused entirely on a "business
plan". I'm sorry I misunderstood your question - when I read it my
brain locked in "business plan" and I never even considered that you
meant "physical plan". I will work on a new answer for you today and
get back to you as soon as possible - I'm sorry for the delay and
inconvenience my short-sightedness has caused you.

Sincerely,
hummer

Clarification of Answer by hummer-ga on 20 Feb 2003 07:36 PST
Cheryl, it would be helpful to learn what kind of a shop you are
planning to open and where.

Thanks, 
hummer

Request for Answer Clarification by artcher-ga on 20 Feb 2003 10:43 PST
What I have in mind is a specialty furniture store. Chairs, couches,
loveseat, hassocks and some accessory items like end tables and such.
Not much ore than that. Also, I'm looking at a small footprint - maybe
3000 sf. Hope this helps.

Clarification of Answer by hummer-ga on 20 Feb 2003 13:05 PST
Hi Cheryl,

Your 3000 sq ft. speciality furniture store sounds nice and cozy -
your goal and challenge will be to maintain that cozy feeling forever
without it becoming too crowded and "busy" with time.

I think CAD software would be an especially good investment for your
shop. CAD is a software program that will let you move all those heavy
pieces of furniture around on your computer screen with ease. This is
something that you will find useful for the entire life of the shop
and I believe would pay for itself many times over.
CAD: The Mouse That Moves Furniture:
http://www.furninfo.com/operations/leecad1001.html

Hummer's short tips:
1. Theme. Whatever your choice for furniture is, carry out that theme
throughout the entire store. For example, if you have in mind
antiques, buy an old box of sheet music at a garage sale and frame the
pretty ones to hang on the wall.
2. Colors - use neutral colours for the background, bolder but soft
colours as accents.
3. Signs. Clearly mark the price on everything. Occasional brief
descriptions designed to educate is welcome if not overdone.
4. Lighting. Helps to set the mood and accent products. Indirect is
good, fluorescent bad. Light those lamps that you have sitting around
on all the end table.
5. Traffic. Group your furniture in smaller clusters in order to allow
movement through the store but at the same time trying to encourage
lingering and browsing.
6. Hot spots. Observe where people tend to congregate and place your
featured items there.
7. Children. Devote a small corner to children where they we will
happy to stay and play while Mom and Dad browse. Kids' size furniture,
some toys and lots of books should keep them happy and Mom and Dad
will be most appreciative. Use little bookcases to "fence them in"
without being obvious about it.
8. Check-out. Don't cramp it with more stuff for sale. Check-out is
there for a particular function, it is not there to try and sell more
merchandise - you have the whole rest of the store for that. Rather,
put some well-chosen and well-placed conversation pieces at eye level
(old sheet music would be ideal) - learn all you can about the items
and be ready to field questions.

 
AFSD Editorial Library: Good Retail By Design ... By: Sarah
Cumberland:
http://www.afsd.com.au/article/dsbm/dsbm8a.htm


LOCATION LOCATION LOCATION

Home-Based Business Fact Sheet: Estimating Retail Market Potential
http://www.umext.maine.edu/onlinepubs/htmpubs/HBBseries/3012.htm

Location is Everything:
http://www.afsd.com.au/article/dsbm/dsbm32a.htm


CUSTOMERS

Why Customers Buy: Guidebook #46:
http://smbtn.com/books/gb46.pdf

Developing a Customer Service Plan: Guidebook #51:
http://smbtn.com/books/gb51.pdf

Retail Customers For Life (At Least) ... By: John Stanley:
http://www.afsd.com.au/article/dsbm/dsbm21a.htm

Cultivating Customer Loyalty ... By: Sarah Cumberland:
http://www.afsd.com.au/article/dsbm/dsbm6a.htm

Home-Based Business Fact Sheet: So You're in Sales:
http://www.umext.maine.edu/onlinepubs/htmpubs/HBBseries/3013.htm

THE SHOP:

Merchandising Tips:
http://www.newunfinishedfurniturestore.com/merchandising.htm

Designing a Floorplan: Guidebook #17
http://smbtn.com/books/gb17.pdf

A Short Guide to Help Planning Your Store's Design...By Jeff Grant:
http://www.triodisplay.com/resource/article1.pdf


PUBLIC RELATIONS:

RetailAdvisors.net: Getting the Attention you Deserve! 
http://www.retailadvisors.net/Articles/attention.htm

Promotion Plan: Guidebook # 54
http://smbtn.com/books/gb54.pdf

The Complete Manager's Guide To Promotional Merchandise:
http://209.68.1.37/web/claymarketing/tcmgtpm.html

Marketing Ideas:
http://www.newunfinishedfurniturestore.com/marketing.htm


BOOKS

Specialty Shop Retailing
Carol L. Schroeder
"An excellent resource for anyone who's thinking about opening a
store, Specialty Shop Retailing offers sound advice in simple,
easy-to-understand terms. Covering business plans, inventory
purchasing, financing, payment policies, and staffing, it takes you
through all the details of running a retail business. Ideal as a
refresher to sharpen retail practices, this book can benefit current
as well as future owners of any type of retail enterprise.
352 pages"
Item #: 086
Member Price: $39.95
Non-member Price: $39.95
http://www.mainst.org/Bookstore/catalog/business.htm

RetailAdvisors.net Bookstore:
http://www.retailadvz.com/BookStore/startbiz.htm

The Entrepreneur's Guidebook Series:
http://smbtn.com/businessplanguides/

The Market Planning Guidebooks
http://smbtn.com/businessplanguides/bplan3_marketing.shtml

The Budget Guide to Retail Store Planning
Jeff Grant
"How do you plan and design a new store? This book explores a
long-neglected aspect of main street retailing: the physical design of
the entire store, from interior "floor planning" to merchandise
fixtures."
88 pages
Item #: 083
Member Price: $25
Non-member Price: $25
http://www.mainst.org/Bookstore/catalog/business.htm

Visual Merchandising and Store Design Workbook
Greg M. Gorman
"Successful designs for retail stores blend three important elements:
visual merchandising, fixtures, and lighting. This book shows you how
to start with basic ideas about in- store design and create a dynamic
presentation. Excellent illustrations give scores of examples of floor
layouts, lighting arrangements, fixture studies, and finished store
plans. Use this guide to bring visual excitement to any retail store."
112 pages
Item #: 082
Member Price: $25
Non-member Price: $25
http://www.mainst.org/Bookstore/catalog/business.htm


Additional Links:

BizStats.com: Furniture Stores:
http://www.bizstats.com/furniture.htm

VistaPrint Free Business Cards:
http://www.vistaprint.com/vp/ns/bcfree.asp

Counselor's to America's Small Business:
http://www.score.org/

U.S. Small Business Administration:
http://www.sba.gov/

Business Planning Pitfalls:
http://www.allbusiness.com/articles/content/25327.asp

Top 10 Reason Why Businesses Fail:
http://www.allbusiness.com/articles/content/10207.asp

Entrepreneur's Start-up Guides:
http://www.smallbizbooks.com/cgi-bin/ncommerce3/ExecMacro/smallbiz/startupguides.d2w/report

Great Customer Service is About Small Details:
http://www.businessknowhow.com/manage/grcustsvc.htm


I hope this is what you had in mind but please get back in touch if I
haven't yet satisfied your request.

Sincerely,
hummer
artcher-ga rated this answer:5 out of 5 stars and gave an additional tip of: $10.00
Hummer did a great job even though I was less than clear in asking my
question. I appreciate his/her willingness to probe for more
information without making me feel like a total idiot.

Comments  
Subject: Re: retail stores
From: hummer-ga on 20 Feb 2003 16:59 PST
 
Dear Cheryl,

Thank you so much for your kind words and unexpected tip - I
appreciate them both. I wish you well in your new venture, and if you
use at least one of my tips, perhaps you'll be reminded now and again
of our short time together - when "Cheryl's Place" was still just a
twinkle in your eye, hoping to be born.

Best of luck,
hummer (a she/her)
Subject: Re: retail stores
From: hummer-ga on 20 Feb 2003 17:01 PST
 
Whoops - and thank you for the five stars too.

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