Hello Seeking-knowledge-ga:
Your question is definitely of great interest. As it is a research
based question and answers to such questions have no limits, allow me
to discuss the effect of paid search queries on the traditional search
listings and vice versa. I will state some relevant issues related to
your research to let you have an idea what can you expect from my
provided resources and than point out to those resources that can help
you precisely what you are looking for. Please pay special attention
to the useful terms that can help you find more resources.
OVERTURE SPONSORED LISTINGS IN SPOTLIGHT
The three top listings in Overture are also listed in many of the
other search engines such as Altavista, Yahoo, MSN and Intokmi. A
Ore.-based Commercial Alert, claimed last year that sponsored ads in
these websites are misleading to the customer as they are depicted as
sponsored listings and featured ads instead of letting the searchers
know that these are just ads like any other ad and an ‘ad’ may not be
what searchers are looking for. For example, an ad in these listings
can just be like any other ad in the newspaper which might point the
customer to a website selling baseball bats even if the searcher is
looking for a baseball history. Ore.-based Commercial Alert states
that the websites must let the searchers know that it is an ad and not
mislead them to think that these are sponsored listings of the same
type as the search engine listings. Google clearly advertise its
Google adword campaign as an ‘AD’. More websites have taken steps to
solve this issue by providing a more clear definition of the sponsored
listings but there is still a long way to go.
The discussion makes us think what will happen to overture overall
structure if the major search engines opt not to show the listings and
even if the major search engines are willing to do so as they drive a
part of their revenue from the overture listings.
Relevant Discussions:
http://news.com.com/2100-1023-954171.html
http://searchenginewatch.com/sereport/02/07-ftc.html
http://searchenginewatch.com/sereport/01/07-ftc.html
OVERTURE AND GOOGLE ADWORDS…WHO MAY USE?
Since, Google adwords is the first of its kind of ads that require
advertisers to pay for the top placement, it will be useful to know
why would anyone use Google adwords instead of using Overture and who
will prefer Overture? Although anyone can bid on Google adwords from
$0.5 to $50 but it is evident that the prices of keyword advertising
is much more than the listings of the same keywords in Overture. It
can easily be concluded that smaller companies and individuals who
don’t have enough capital will still prefer Overture over Google
adwords as the cost of ads on Google is high. On the other hand large
and medium size companies that have the resources might opt for Google
adwords.becaus Moreover an ad in Google adword is visible to more
potential customers than Overture which provides an incentive to
individuals and companies who don’t want to waste time on getting a
top placement in Google through traditional methods for putting their
ads on Google adwords to be more visible.
SEARCH ENGINES AND PAID FOR PLACEMENT LISTINGS
Summary from http://www.searchenginewatch.com editorials:
More can be found at
http://www.searchenginewatch.com/resources/paid-listings.html
Search engines need to be like newspapers and have a clear delineation
between editorial content and advertising, this column says. It sounds
great, and there are indeed real concerns. But unlike media outlets,
search engines also have a middle area of how they build listings that
isn't quite editorial nor advertising.
Is Google doing something wrong by failing to index every page on the
web, when it is well-known that there are manufactured pages numbering
in the millions designed to do nothing more that get free advertising
for some companies? Is Yahoo wrong not to review every submission it
receives for free and response with a guaranteed yes or no, when the
sheer number of spam submissions would simply swamp it?
Putting up paid barriers can help search engines as much as hurt them.
There is a real fear of a slippery slope, but it is naive to think
that there is some type of "level playing" field out there that would
exist without paid participation programs.
Also, the column suggests that charging a listing fee is something
that Yahoo has just begun to do. The company has actually offered it
since early 1999, in response to demand from webmasters. It was made
mandatory for commercial categories in back at the end of 2000.
Relevant Topics:
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2001/06/18/BU107908.DTL
http://www.sfgate.com/cgi-bin/article.cgi?file=/gate/archive/2002/01/28/srcheng.DTL
http://www.searchenginewatch.com/sereport/01/10-free.html
USEFULL RESOURCES
http://www.searchengines.com/pay_per_click.html
http://www.searchengineguide.com/searchenginenews.html
http://www.payperclickanalyst.com/pay-per-click-news.htm
http://www.traffick.com/
http://www.searchenginewatch.com/resources/paid-listings.html
http://www.payperclicksearchengines.com/search-engine-tips.shtml
http://www.pandia.com/
ARTICLES:
http://www.pandia.com/sw-2003/06-ppc.html
http://www.payperclickanalyst.com/article-ryan-kalt-001.htm
http://realtytimes.com/rtnews/rtapages/20020828_payperclick.htm
http://www.pole-position-web.com/newsletter/007-pay-per-click-inclusion.htm
http://australia.internet.com/r/article/jsp/sid/11605
http://realtimes.lycos.com/renews/20020828_payperclick.htm
Useful Search Terms:
Pay per click vs traditional search engines
Pay per click comparison
Paid listings AND “comparison”
Search Terms:
Search Engine studies
Search engines
Pay per click search engine
Hope this will help you. If not, please clarify and I will work with
you on this interesting issue. Thanks.
Sincerely,
Leader-ga |
