Light bulb, Bathroom tissue paper, higher fiber cereal
NATURE OF DEMAND- Who is the target market?, HOW, WHY? Market
segments? Buyer behavior.Brand awareness and loyalty. How do buyers
(consumers and industrial) currently go about buying existing products
or services?
EXTENT OF DEMAND- size of market? share of market?
COMPETITIVE ANALYSIS-who? How do they market? Their strengths &
weaknesses.
ENVIRONMENTAL CLIMATE- social, Political, Economic, Technological and
their effect on the situation.
STAGE OF LIFE CYCLE OF THE Light bullb, tissue paper, high fiber
cereal.
DISTRIBUTION STRUCTURE-Channels and current situation.
PROBLEMS AND OPPORTUNITIES WHEN LAUNCHING THE THREE PRODUCTS.
NOTE:I NEED THIS ANSWERS BEFORE MARCH 04,2003 AT 11 P.M |