I recently read a Jupiter brief showing the following:

US
online advertising - $6.2b
online paid content - $1.8b
wireless paid content - $0.1b

Europe
online advertising - $1.4
online paid content - $0.5b
wireless paid content - $2.5

I am wondering if they have a forecast for wireless paid content in
the UK, illustrating the growth of the market we are already playing
in (O2 revenue were slightly under $100k last year).