Thank you for your question.
As my fellow researcher livioflores-ga mentioned in the other question
you posted about Argentina, it is complicated if not impossible to
locate data on revenue and online customers for the retailers. Given
that there are only three websites that can be classified as food
retailers I am providing you with more than five of the largest
non-food retail websites in Chile. Internet demographics and
statistical data on internet penetration can be found in the last part
of this answer.
Non-Food Retail Websites
Parque Arauco is one of the busiest malls in the prosperous area of
Santiago. This mall was founded in 1982 but since 2000 it has had a
successful online presence. There are more than 180 online stores to
choose from and you can pay for your purchases with Web-pay or any
major credit card.
There are three large department stores that went online in the last
two years which are leaders in their category. They sell computers,
clothing, music, electronics, books and even makeup online. In these
department stores you can pay with major credit cards or with the
individual card from each store. These cards offer benefits such as
discounts or gifts.
This was the first department store offering their products online.
They have stores in Argentina and Peru as well.
Ripley department stores are discussing the possibility of opening
stores in Argentina and Peru as well.
This is the smallest of the three department stores however they offer
the same quality products with competitive prices
Webco sells computers, computer parts, printers, ink, and accessories.
They deliver nationwide and have competitive prices. They can even
build a computer to your liking and deliver it to you home.
Feria del Disco
Feria del Disco is the largest on and offline music retailer in Chile.
They were one of the first retailers with online presence in Chile.
Sodimac is the largest Hardware Chaín nationwide. They sell
construction materials, tools and lawn and garden products as well.
They are the only hardware specialists online in Chile.
ABC carries household appliances, radios, televisions, computers and
bicycles. You can order online with a major credit cardo r with their
own exclusive card in order to recieve additional discounts. They are
a bit more expensive than the department stores.
Food Retail Websites
Telemercados Europa is the largest online supermarket in Chile. This
supermarket is mostly used by women who work all day and have no time
to shop. They carry the same products as an offline supermarket with
the same good quality. The only disadvantage is that it is a little
Hey is the other online supermarket which only serves Santiago. They
dont carry a grand variety of products and their prices are more
expensive than Telemercados Europa. Once a week the y have a super
sale on one item.
Bazuca is similar to a service that went out of business in the U.S.
called Kosmo. Bazuca was founded as an online video rental store but
then expanded to include snacks, chocolates, gifts and this year they
have added an online Mini-Market. Their service is fast and is very
popular in Chile.
Im not sure if wine would be included in this category but since
Chilean wine is so well known worldwide I decided list one as well.
Chile Vinos provides an advanced search tool where you can search for
your wine by category, year, winery, price range, region, and type or
all of the above. They accept major credit cards and deliver
nationwide. They accept checks at the moment the wine is delivered to
your door. Their slogan is The Best Wine and The Best Prices
Information addressing online population and online shopping
Nevertheless, countries like Chile also have significant Internet
penetration and on-line spending. For example, in Chile there will be
a population of around 15.7 million in 2003, and of these inhabitants,
it is estimated that 1.8 million will be Internet subscribers, and
approximately 4.5 million people will be using the Internet on a
regular basis by the same year. This represents 29 percent of the
total population and a potential for on-line spending development of
more than $400 million.
With over half of Internet subscribers eventually becoming broadband
users, e-commerce will most definitely benefit within the region.
- Over 40% of companies in Chile have an Internet connection, reports
Business News Americas.
- Around 64% of Chilean companies have a computer while 43.6% have a
connection to the Internet.
- Nearly 15% of businesses have a website and 19.5% have dedicated
- 36% of Chilean companies have neither PCs nor Internet access,
while 20% of companies with PCs have no Internet connection.
-70% of companies with Internet access use the Net primarily for
transactions with banks and public service providers.
- 35% of companies with Net access use the Internet for business
suppliers and 30 percent use it for business with clients.
Source: NUA Internet Surveys
Total Online Population 3.575.000
Percentage of Population Online 23.1
Jupiter Communications predicts that Internet users in Chile will
spend USD312 million online in 2005, up from the 1999 total of USD7
Business News Americas (Business News Americas) reported that
according to a study by the Santiago Chamber of Commerce (Santiago
Chamber of Commerce) and Chiles Catholic University, there will be 5
million Internet users in Chile by the end of 2005, up from 3.1
million at the end of 2001.
People from the ABC1 social classes and those of 25 years of age and
above, use the Internet primarily as a work tool. On the other hand,
female users, those in the C2 and C3 social class, together with
people under 24 years of age, use the Internet primarily for study and
entertainment purposes. (Nua Internet Surveys at Nua, July 2002)
El Tiempo reported that according to the Centro de Investigacion de
las Telecommunicaciones (Cintel), there are currently 3.1 million
Internet users in Chile. (Nua Internet Surveys at Nua, October 2002)
Business News Americas reported that according to the Santiago Chamber
of Commerce, B2B transactions in Chile will reach US$ 3 billion in
2002, up from US$ 1.5 billion in 2001. B2C transactions in the region
are expected to increase by 70% during 2002 to reach US$ 63 million.
Source: New Media Review
IDC predicts that ADSL will account for 34.6 percent of broadband
connections in the region by the end of 2002, while cable technology
will account for 36 percent.
By the end of 2003, there will be around 1.28 million Net connections
in the region, according to the companys forecast
Source: NUA Internet Surveys
Demographics Internet Chile
Internet penetration Chile
Online shopping Chile
Personal experience as I have been living in Chile for over 25 years.
I hope you find this helpful and if you need any clarification of the
information I have provided, please post a clarification before rating