We are a wine club that is looking to expand our business into the
corporate gift secter for obvious reasons.  However, very little
direction is available in the form of web/ printed material that
offers a template of how this can be done effectively.  Of course I
have researched others gift programs such as Wine.com and the like,
but I'm looking for more information. As such, I am looking for
resources offering a seminal solution to this quandry.  Such resources
may include:

1) First person accounts
2) Books
3) Websites
4) Trade shows
5) Other?

And of course, if you are an executive looking to create a corporate
gift program, I would be more than happy to speak with you.

Jon Bowers
American Cellars Wine Club
800-823-5527x122

<How Camdens have launched their corporate gift service.
Camdens, a company providing upmarket corporate gifts plan to
advertise their service in the New York Times, the Wall Street
Journal, Business 2.0 and radio ads. They have a $25 million
advertising budget. The business that have expressed interest in using
this service come from various industries including investment
banking, advertising, consulting and technology. The service they
offer allows the recipient of the gift to choose what they want.
http://www.redherring.com/insider/1999/1008/vc-camdens.html

Using the services of a consultant.
You may find it helpful to seek advice from a consultant. JoAnne
Stone-Geier has 13 years experience in the corporate gift market
sector. She launched the corporate gift department for
Nieman-Marcus/Chicago and created and developed the corporate gift
program for Carson Pirie Scott.
http://www.citycare.com/sponsors/spotlight.cfm?companyID=272&SponsorID=183

Establishing relationships with corporate events providers.
Partnering with corporate events providers will allow you to reach
clients with large budgets for entertaining their clients. You could
establish agreements with event providers to sell your products along
with their services. Another option would be to purchase their client
lists. Companies operating in this field include:
Augusta corporate events
http://www.augustacorporateevents.com/
Corporate events
http://www.corporate-events.com/
Corporate events magic
http://www.corporate-events-magic.com/
Total Showcase
http://www.totalshowcase.com/pages/corp/AboutCorp.htm


The top 10 buyers of promotional products by industry are (2000 top
buyers study by PPA):
1. Financial
2. Health Care
3. Not-for-profits
4. Education
5. Manufacturers
6. Insurance
7. Automotive
8. Government
9. Entertainment and Events
10. Media
http://216.239.57.100/search?q=cache:CEzQ8k1Z84wC:www.uniquecorpgifts.com/UCGPOWER.ppt+%22the+corporate+gift+market%22&hl=en&ie=UTF-8


Trade shows
There are lots of gift trade shows. Links to directories of these are
given below. In addition I have also included a directory of  trade
shows for all industries. As the top 10 buyers of corporate products
are in various industries you may find it helpful to exhibit at trade
shows aimed at those industries.

International gift trade shows
http://www.com-to-us.com/redirect_10/int/giftshow/int/03int/intshows.html
US Gift trade shows
http://www.com-to-us.com/redirect_10/dom/giftshow/03dom/domshow_2003.html
Trade shows – all industries
http://www.globalsources.com/TRADESHW/TRDSHFRM.HTM
Australian corporate gift trade show
http://www.corporategift.com.au/news/releases/7May2002.doc

Giftware Magazine
This magazine is aimed at the giftware industry and has a circulation
of 32,000.
http://www.equipsolu.com/main_content.asp?siteid=2>


<Additional links:>
<No crime to buy wine online>
<http://www.redherring.com/insider/1999/0323/vc-send.html>


<Search strategy:>
<"the corporate gift market">
<://www.google.com/search?q=%22the+corporate+gift+market%22&hl=en&lr=&ie=UTF-8&start=0&sa=N>

<Hope this helps.>

Thanks so much!