1. The need to"weed out" potential failures as quickly as possible is
due to the fact that: A Management will pressure marketers to succeed
quickly.
b. production managers are not eager to expand outpiu until the design
is proven
c. costs increase dramatically in each step of new -product
development
d. tecnology is continually changing 
e. none of the above 
2. Since 1990, U.S rural population has grown at a rate over 50%
annually primary  due to: 
a. the health care industry
b. retirees seeking quieter places  
c. improved transport systems 
d. technological advance 
e. Government policy 
3.The movement of american consumers away from conspicucous
consumption is an example of changing: 
a. consumer behavior 
b.producer influence 
c. consumer ignorance  
d.producer disdain 
e.international competition.
4.When Hyundai automobiles were first introduced to the U.Sthe
company;s advertising emphasized how to pronounce its: 
a. models 
b.brand name 
c. countary of origin 
d. generic name 
e. brand mark
5.Under the ____philosphy, the focus os an organization shifts to
outside the firm. 
A. distribution 
b. selling 
c. freudian 
d. production
e. marketing
6.Unrestricted price competition may generate: 
a. protective tarifs 
b.price wars. 
c. price protection 
d. price desensitization 
e. atypical competition
7.Basically, the justifiaction for the existance of channel members is: 
a based upon the assumption of risk 
b. based on ownership 
c. a function of human greed 
d. guarnteed by fair trade laws 
e. the ability to provide needed activities better than other channel members
8.A particular line or classification of merchadise is controlled
through noncontractual agreements unsupported by the ownership of any
channel members in a(n) 
a. administered channel member 
b. voluntary chain 
c. retail cooperaative 
d. corporate channel system 
e. franchise system
9.All of the following atatements about web-based customer are true
Except: 
a. An 85% satisfaction rate is generally considered "ideal"
for web-based firms. 
b. Good customer service must be proactive 
c. the web may provide better customer service at lesss cost. 
d. customer servuce professionals insist that they be able to monitor and corect
service proformanve. 
e. all are true.
10. which of the following pricing approches attempts to determine the
range of prices that may be acceptable to consumers? 
a. break -even pricing 
b. target-return price 
c. profit maximizing 
d. markup price.
e. price sensitivity measurement
11. Firma that take full advantage of the salesforce's ability to
provide market feedback are increasingly using 
a. teachnology 
b.ethical sales. 
c. ecological management 
d. customer/value persuasion
e. consumer registration
12. which of the following would have the greatest impact upon the
value of firm's stock? 
a. brand image 
b. brand loyalty 
c. brand equity
d. brand preference 
e. brand history
13. Many firms attemp to utilize promition to build, alter or maintain
a unique image that may differentiate its offering from those of its
compettitors. Such efforts are best described as: 
a. prodct/service
positioning 
b. micro-marketing 
c. perceptual manipulation 
e. imagery

Hi, Kblair...

I can't help but notice that you've not actually asked us a question. 
What are you looking for, exactly?

replying to your comment. I would like to get answers to the questions
that I posted. I have listed the questions numbered 1-13 and it has
multiple choice answers. Please if you could help me pick the best
possiable answer. Thanks..............

please let me know if it is poosiable to answer these questions? I had
posted similar questions with multiple choice answers before ans
jennie-ga i think that is the answered my questions.  Thanks kblair

jeanwil-ga is it possiable foy you to answer these questions? I heard
that you are very smart and you explain it very well.  Thanks
Kblair-ga I also think that you understand these questions