Hello deedee1912-ga,
My search returned the following results for articles or reports on
the Tylenol crisis communications case history:
Crisis Communication Strategies
Analysis Case Study: The Johnson & Johnson Tylenol Crisis
http://www.ou.edu/deptcomm/dodjcc/groups/02C2/Johnson%20&%20Johnson.htm
Companies in Crisis - What to do when it all goes wrong
Johnson & Johnson and Tylenol
http://www.mallenbaker.net/csr/CSRfiles/crisis02.html
The Tylenol Crisis:
How Effective Public Relations Saved Johnson & Johnson.
by Tamara Kaplan, The Pennsylvania State University
Pennsylvania State University: Tylenol Crisis
http://www.personal.psu.edu/users/w/x/wxk116/tylenol/crisis.html
Tampering trilogy & ethical response
The Tampering Trilogy: Exploring Ethical Considerations in Crisis
Planning and Response
http://infocom.cqu.edu.au/Courses/2002/T1/COMM12018/Resources/Tampering_Trilogy.pdf
Johnson & Johnson Tylenol Scare
How Johnson and Johnson dealt with this situation set a new precedent
for crisis management.
http://iml.jou.ufl.edu/projects/Spring01/Hogue/tylenol.html
Effective Crisis Management
THE TYLENOL CRISIS, 1982
http://iml.jou.ufl.edu/projects/Fall02/Susi/tylenol.htm
Ethical Reasoning in Business by Richard C. Bayer
Source: Acton Institute 2003
http://www.acton.org/publicat/randl/print_article.php?id=409
Tylenol tragedy case study in how to manage a crisis
Published in the Home News Tribune 12/31/99
By Bill Canacci
http://www.thnt.com/hnt2000/story/0,2561,239092,00.html
Johnson & Johnson’s Product Tampering Crucible
The American Experience Advisor Newsletter of Effective Communication
http://www.ammermanexperience.com/images/Summer2002.pdf
Johnson & Johnson Tylenol Cyanide Crisis (a short outline)
Compiled spring 2003 by Professor Ron Smith for students at Buffalo
State College (Public Relations)
http://faculty.buffalostate.edu/smithrd/PR/Tylenol.htm
Firestone's Recovery Lesson
Part 3: Tylenol's Similar Situation
http://advertising.about.com/library/weekly/aa041701a.htm
The recall that started them all by Judith Rehak
Tylenol made a hero of Johnson & Johnson
http://www.iht.com/articles/52242.html
Part 4: Damaged Beyond Repair?
http://advertising.about.com/library/weekly/aa041701b.htm
How to Survive the Current Crisis
Prepared by Bill Burgraff and Danielle Thomson
http://instruction.bus.wisc.edu/stroyan/genbus300/PowerPoint/andersen.ppt
PSU alumnus recalls 1982 Tylenol murders
By Jeremy R. Cooke
Collegian Staff Writer
http://www.collegian.psu.edu/archive/2002/10/10-18-02tdc/10-18-02dnews-06.asp
The Effects of the Tylenol Poisonings on Consumer fears
http://www.amstat.org/sections/SRMS/proceedings/papers/1983_135.pdf
Additional information that may interest you:
“Johnson & Johnson is known for its handling of the TYLENOL crisis.
What information is available?”
A packet of printed company material on the TYLENOL crises is
available by calling the Corporate Communications Department, Johnson
& Johnson, 732-524-3690, during business hours (8:00 a.m. to 6:00 p.m.
EST Monday to Friday).
Johnson & Johnson Website
http://www.jnj.com/contact_us/info_for_students/#question03
The following study is available for online purchase for $6.50 from
Harvard Business Online.
Johnson & Johnson: The Tylenol Tragedy by Stephen A. Greyser
Type: Case (Library)
Description:
“In October 1982, Johnson & Johnson was confronted with a major crisis
when seven deaths were attributed to poisoned Tylenol. The case
reviews the facts as known a week after the incident occurred, and
raises a wide range of questions regarding consumer behavior,
corporate responsibility, and competitive reaction.”
Subjects Covered:
Consumer behavior, Corporate responsibility, General management,
Management of crises, Market research, Pharmaceuticals,
Pharmaceuticals industry, Product management, Product recalls, Product
safety, Sales & marketing, Social enterprise & ethics.
Harvard Business Online
http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=583043
Search Criteria:
Tylenol crisis communications case history
Tylenol crisis communications case study
Tylenol crisis communication
Tylenol crisis management
James E. Burke Tylenol crisis
I hope you find this helpful and if there is anything that I've
written that needs clarification, please ask before you rate this
answer and I will do my best to meet your needs. Good luck in your
project.
Best Regards,
Bobbie7-ga |
