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Q: Enterprise Companies with Viral Marketing Strategy ( Answered,   2 Comments )
Question  
Subject: Enterprise Companies with Viral Marketing Strategy
Category: Business and Money > Advertising and Marketing
Asked by: smccallum-ga
List Price: $40.00
Posted: 24 May 2002 01:47 PDT
Expires: 31 May 2002 01:47 PDT
Question ID: 17774
I would like a list of at least 10 of companys that use a viral
marketing strategy based on a giving away a cutdown version of their
flagship product to attract new prospects and build customer base. 
The companys should be drawn from the largest 100 software compaines
in the world.  Failing this evidence that these larger compaines do
not use this strategy would also answer the question.

I am not interested in open source packages. The companines products
must be based on the closed source software model. I am not interested
in trial, evaluation, shareware or freeware. The 'cutdown' or 'lite'
version has to be a special edition of a larger, more comprehensive
package that has been specificly developed for giving away.

Products that require registration before or after downloading are OK.
 The software is not allowed to have a time-bomb or other ongoing
obligations other than the EULA.

Software packages the cutdown version should be 'enterprise' class
software, something that would cost the organisation big $ to have the
full product.
Answer  

The following answer was rejected by the asker (they received a refund for the question).
Subject: Re: Enterprise Companies with Viral Marketing Strategy
Answered By: webadept-ga on 24 May 2002 03:22 PDT
Rated:1 out of 5 stars
 
Hi, and thanks for the question.  
 
I would say that anyone that sells a "real" database system does this
type of marketing. The most difficult obstacle for database software
sellers is getting a base of programmers that can use the system.
These systems tend to be very expensive, so not having a employee base
out there is a large deterrent to selling these systems to companies.
The "developer" versions are always complete and are free or they ask
for the cost of shipping (less than $10.00 most of the time).
 
The second most likely to use this type of marketing in the computer
world are the complier sellers. Borland, Microsoft, anyone that sells
a compiler will have a free version to try to get programmers to use
their system. IBM has something like this come out almost every year.
Different environments, different compilers, and again its for the
same reason as the database companies. They need to have an available
employee base out there that can use the complier or programming
environment.
 
Software least likely to use this type of marketing are the high-end
graphic programs, such as Lightwave and 3D Studio Max. I have a friend
that works on the GameDay game for Playstation and they don't get
anything free. The word of mouth for these programs and the reputation
they carry through the industry is enough, they don't need to give it
away.
 
Here's a list of several companies that use this type of marketing.
There are more than the 10 asked for, and more can be found with the
query I supply below.
 
Microsoft  
Outlook Express  vs. Outlook... probably  a given here anyway, but
thought I would get it out of the way first. Visual Basic has a free
version as well as Fox Pro, and Visual Studio
 
[&lt;a href=&quot;<a href="http://www.microsoft.com">http://www.microsoft.com</a>&quot;&gt;<a href="http://www.microsoft.com">http://www.microsoft.com</a>&lt;/a&gt;] 
 
 
Borland /Inprise 
This company plays with this type of sales almost erratically with
their software. There are several versions of Delphi for instance.
They all do what is necessary, but the higher costs ones are for
&amp;quot;Enterprise Software Solutions&amp;quot;, have a few more bells and whistles,
but mainly a larger license agreement. The product that fits your
needs is there Kylix (Delphi Development for Linux) Free version is
available, and can be used forever. JBuilder 5 is also being offered
in this manner.
 
[&lt;a href=&quot;<a href="http://www.borland.com/">http://www.borland.com/</a>&quot;&gt;<a href="http://www.borland.com/">http://www.borland.com/</a>&lt;/a&gt;] 
 
Sun -- Solaris 
You can purchase a single user copy of Solaris 8 for the cost of
shipping and handling
[&lt;a href=&quot;<a href="http://www.sun.com/">http://www.sun.com/</a>&quot;&gt;<a href="http://www.sun.com/">http://www.sun.com/</a>&lt;/a&gt;] 
 
IBM / DB2 is a free copy for single license 
[&lt;a href=&quot;<a href="http://www.ibm.com">http://www.ibm.com</a>&quot;&gt;<a href="http://www.ibm.com">http://www.ibm.com</a>&lt;/a&gt;] 
 
 
SSH -- free copy for single user license 
[&lt;a href=&quot;<a href="http://www.ssh.com/">http://www.ssh.com/</a>&quot;&gt;<a href="http://www.ssh.com/">http://www.ssh.com/</a>&lt;/a&gt;] 
 
Real -- free copy, may have a cheater timebomb. Mine keeps asking me
to buy these days, but doesn't quit working.. I'm adding it here
anyway.
[&lt;a href=&quot;<a href="http://www.real.com/">http://www.real.com/</a>&quot;&gt;<a href="http://www.real.com/">http://www.real.com/</a>&lt;/a&gt;] 
 
Test-Rx Software -- Has a Free/Standard Edition and an Enterprise
Edition
[&lt;a href=&quot;<a href="http://www.csst-technologies.com/test%20Rx%20ad.htm">http://www.csst-technologies.com/test%20Rx%20ad.htm</a>&quot;&gt;<a href="http://www.csst-technologies.com/test%20Rx%20ad.htm">http://www.csst-technologies.com/test%20Rx%20ad.htm</a>&lt;/a&gt;] 
 
 
Palm OS is now offered in a Free Version and a Deluxe version that you
pay for.
[&lt;a href=&quot;<a href="http://bwww.palm.com">http://bwww.palm.com</a>&quot;&gt;<a href="http://bwww.palm.com">http://bwww.palm.com</a>&lt;/a&gt;] 
 
 
Perseus' Survey Solutions for the Web. -- They offer a free version
for creating a schedule of simple online surveys. And when you are
ready to graduate to the big leagues, you may purchase their very
affordable full-featured system.
[&lt;a href=&quot;<a href="http://www.perseus.com/">http://www.perseus.com/</a>&quot;&gt;<a href="http://www.perseus.com/">http://www.perseus.com/</a>&lt;/a&gt;] 
 
VRT-- Visual Resource Translator  
[&lt;a href=&quot;<a href="http://www.dynadata.com/en/products/vrt.asp?Id=BBBBBBBB">http://www.dynadata.com/en/products/vrt.asp?Id=BBBBBBBB</a>&quot;&gt;<a href="http://www.dynadata.com/en/products/vrt.asp?Id=BBBBBBBB">http://www.dynadata.com/en/products/vrt.asp?Id=BBBBBBBB</a>&lt;/a&gt;] 
 
 
LEXIS Publishing introduced its new lexisONE Web site. The site offers
free case law, legal forms, and information for small-firm attorneys.
It offers five years of free case law, including the complete
collection of U.S. Supreme Court cases, and 1,100 legal forms. An
Internet legal guide offers 16,000 links to law-related Web sites.
Through lexisONE, professionals also can access the company's enhanced
collection of case law, as well as Shepard's citations service, on a
pay-per-use credit card system, it says. LEXIS plans to expand content
to include client development, practice management tools, news, court
calendars, and other resources.
 
SendMail has a free version and a rather expensive Enterprise version
for companies.
[&lt;a href=&quot;<a href="http://www.sendmail.com">http://www.sendmail.com</a>&quot;&gt;<a href="http://www.sendmail.com">http://www.sendmail.com</a>&lt;/a&gt;] 
 
SoftTeam -- Looks like a division of Sun, so this might be cheating a
little. They appear to be in France and a seperate company, but could
be wrong there.
[&lt;a href=&quot;<a href="http://industry.java.sun.com/solutions/products/by_company/0,2343,all-4385,00.html">http://industry.java.sun.com/solutions/products/by_company/0,2343,all-4385,00.html</a>&quot;&gt;<a href="http://industry.java.sun.com/solutions/products/by_company/0,2343,all-4385,00.html">http://industry.java.sun.com/solutions/products/by_company/0,2343,all-4385,00.html</a>&lt;/a&gt;]
 
Macromedia -- Several times I have seen ColdFusion in a free version,
as well as some of there other products without timebombs. They are
just &amp;quot;lite&amp;quot; versions of the other software's.
[&lt;a href=&quot;<a href="http://www.macromedia.com/">http://www.macromedia.com/</a>&quot;&gt;<a href="http://www.macromedia.com/">http://www.macromedia.com/</a>&lt;/a&gt;] 
 
Sybase -- Database comes in a free &amp;quot;Developers&amp;quot; version and an
Enterprise versionHi, and thanks for the question.
 
I would say that anyone that sells a &amp;quot;real&amp;quot; database system does this
type of marketing. The most difficult obstacle for database software
sellers is getting a base of programmers that can use the system.
These systems tend to be very expensive, so not having a employee base
out there is a large deterrent to selling these systems to companies.
The &amp;quot;developer&amp;quot; versions are always complete and are free or they ask
for the cost of shipping (less than $10.00 most of the time).
 
The second most likely to use this type of marketing in the computer
world are the complier sellers. Borland, Microsoft, anyone that sells
a compiler will have a free version to try to get programmers to use
their system. IBM has something like this come out almost every year.
Different environments, different compilers, and again its for the
same reason as the database companies. They need to have an available
employee base out there that can use the complier or programming
environment.
 
Software least likely to use this type of marketing are the high-end
graphic programs, such as Lightwave and 3D Studio Max. I have a friend
that works on the GameDay game for Playstation and they don't get
anything free. The word of mouth for these programs and the reputation
they carry through the industry is enough, they don't need to give it
away.
 
Here's a list of several companies that use this type of marketing.
There are more than the 10 asked for, and more can be found with the
query I supply below.
 
Microsoft  
Outlook Express  vs. Outlook... probably  a given here anyway, but
thought I would get it out of the way first. Visual Basic has a free
version as well as Fox Pro, and Visual Studio
 
[&lt;a href=&quot;<a href="http://www.microsoft.com">http://www.microsoft.com</a>&quot;&gt;<a href="http://www.microsoft.com">http://www.microsoft.com</a>&lt;/a&gt;] 
 
 
Borland /Inprise 
This company plays with this type of sales almost erratically with
their software. There are several versions of Delphi for instance.
They all do what is necessary, but the higher costs ones are for
&amp;quot;Enterprise Software Solutions&amp;quot;, have a few more bells and whistles,
but mainly a larger license agreement. The product that fits your
needs is there Kylix (Delphi Development for Linux) Free version is
available, and can be used forever. JBuilder 5 is also being offered
in this manner.
 
[&lt;a href=&quot;<a href="http://www.borland.com/">http://www.borland.com/</a>&quot;&gt;<a href="http://www.borland.com/">http://www.borland.com/</a>&lt;/a&gt;] 
 
Sun -- Solaris 
You can purchase a single user copy of Solaris 8 for the cost of
shipping and handling
[&lt;a href=&quot;<a href="http://www.sun.com/">http://www.sun.com/</a>&quot;&gt;<a href="http://www.sun.com/">http://www.sun.com/</a>&lt;/a&gt;] 
 
IBM / DB2 is a free copy for single license 
[&lt;a href=&quot;<a href="http://www.ibm.com">http://www.ibm.com</a>&quot;&gt;<a href="http://www.ibm.com">http://www.ibm.com</a>&lt;/a&gt;] 
 
 
SSH -- free copy for single user license 
[&lt;a href=&quot;<a href="http://www.ssh.com/">http://www.ssh.com/</a>&quot;&gt;<a href="http://www.ssh.com/">http://www.ssh.com/</a>&lt;/a&gt;] 
 
Real -- free copy, may have a cheater timebomb. Mine keeps asking me
to buy these days, but doesn't quit working.. I'm adding it here
anyway.
[&lt;a href=&quot;<a href="http://www.real.com/">http://www.real.com/</a>&quot;&gt;<a href="http://www.real.com/">http://www.real.com/</a>&lt;/a&gt;] 
 
Test-Rx Software -- Has a Free/Standard Edition and an Enterprise
Edition
[&lt;a href=&quot;<a href="http://www.csst-technologies.com/test%20Rx%20ad.htm">http://www.csst-technologies.com/test%20Rx%20ad.htm</a>&quot;&gt;<a href="http://www.csst-technologies.com/test%20Rx%20ad.htm">http://www.csst-technologies.com/test%20Rx%20ad.htm</a>&lt;/a&gt;] 
 
 
Palm OS is now offered in a Free Version and a Deluxe version that you
pay for.
[&lt;a href=&quot;<a href="http://bwww.palm.com">http://bwww.palm.com</a>&quot;&gt;<a href="http://bwww.palm.com">http://bwww.palm.com</a>&lt;/a&gt;] 
 
 
Perseus' Survey Solutions for the Web. -- They offer a free version
for creating a schedule of simple online surveys. And when you are
ready to graduate to the big leagues, you may purchase their very
affordable full-featured system.
[&lt;a href=&quot;<a href="http://www.perseus.com/">http://www.perseus.com/</a>&quot;&gt;<a href="http://www.perseus.com/">http://www.perseus.com/</a>&lt;/a&gt;] 
 
VRT-- Visual Resource Translator  
[&lt;a href=&quot;<a href="http://www.dynadata.com/en/products/vrt.asp?Id=BBBBBBBB">http://www.dynadata.com/en/products/vrt.asp?Id=BBBBBBBB</a>&quot;&gt;<a href="http://www.dynadata.com/en/products/vrt.asp?Id=BBBBBBBB">http://www.dynadata.com/en/products/vrt.asp?Id=BBBBBBBB</a>&lt;/a&gt;] 
 
 
LEXIS Publishing introduced its new lexisONE Web site. The site offers
free case law, legal forms, and information for small-firm attorneys.
It offers five years of free case law, including the complete
collection of U.S. Supreme Court cases, and 1,100 legal forms. An
Internet legal guide offers 16,000 links to law-related Web sites.
Through lexisONE, professionals also can access the company's enhanced
collection of case law, as well as Shepard's citations service, on a
pay-per-use credit card system, it says. LEXIS plans to expand content
to include client development, practice management tools, news, court
calendars, and other resources.
 
SendMail has a free version and a rather expensive Enterprise version
for companies.
[&lt;a href=&quot;<a href="http://www.sendmail.com">http://www.sendmail.com</a>&quot;&gt;<a href="http://www.sendmail.com">http://www.sendmail.com</a>&lt;/a&gt;] 
 
SoftTeam -- Looks like a division of Sun, so this might be cheating a
little. They appear to be in France and a seperate company, but could
be wrong there.
[&lt;a href=&quot;<a href="http://industry.java.sun.com/solutions/products/by_company/0,2343,all-4385,00.html">http://industry.java.sun.com/solutions/products/by_company/0,2343,all-4385,00.html</a>&quot;&gt;<a href="http://industry.java.sun.com/solutions/products/by_company/0,2343,all-4385,00.html">http://industry.java.sun.com/solutions/products/by_company/0,2343,all-4385,00.html</a>&lt;/a&gt;]
 
Macromedia -- Several times I have seen ColdFusion in a free version,
as well as some of there other products without timebombs. They are
just &amp;quot;lite&amp;quot; versions of the other software's.
[&lt;a href=&quot;<a href="http://www.macromedia.com/">http://www.macromedia.com/</a>&quot;&gt;<a href="http://www.macromedia.com/">http://www.macromedia.com/</a>&lt;/a&gt;] 
 
Sybase -- Database comes in a free &amp;quot;Developers&amp;quot; version and an
Enterprise version
[&lt;a href=&quot;<a href="http://www.sybase.com/home">http://www.sybase.com/home</a>&quot;&gt;<a href="http://www.sybase.com/home">http://www.sybase.com/home</a>&lt;/a&gt;] 
 
Google Query for more resources : 
+&amp;quot;Free Version&amp;quot; +&amp;quot;Enterprise Version&amp;quot; 
 
I would be happy to clarify further if you feel that this is not
enough information for you.
 
webadept-ga 
[&lt;a href=&quot;<a href="http://www.sybase.com/home">http://www.sybase.com/home</a>&quot;&gt;<a href="http://www.sybase.com/home">http://www.sybase.com/home</a>&lt;/a&gt;] 
 
Google Query for more resources : 
+&amp;quot;Free Version&amp;quot; +&amp;quot;Enterprise Version&amp;quot; 
 
I would be happy to clarify further if you feel that this is not
enough information for you.
 
webadept-ga  

Request for Answer Clarification by smccallum-ga on 24 May 2002 04:36 PDT
I was trying to be very specific with the question in terms of the
types of companies I was looking for.  Several of the companies you
have identified are not large organizations.  I am aware that smaller
companies use this strategy to try and gain market share.  I am
specifically interested in companies in the 'Top 100' software IT
companies, not startups.
 
The database examples are also not what I am looking for, as they are
limited licenses for development, you cannot deploy them for
production use.  If they had an edition which was 'limited to 5
tables' or had all optimizations disabled, but was free for use they
would count.
 
I also don't believe that the general comment about the compiler
vendors is true.  All these companies have a low end edition, but you
have to pay for it.  Borland does give away their command line
compiler, but they do not give away a cut down version of their
current products.
 
I only asked for a small number of compaines as I dont think there
will be many that meet the criteria.  The list of the largest software
companies is available &lt;a href=&quot;<a href="http://www.softwaremag.com/SW500_2001/Top25.cfm">http://www.softwaremag.com/SW500_2001/Top25.cfm</a>&quot;&gt;<a href="http://www.softwaremag.com/SW500_2001/Top25.cfm">http://www.softwaremag.com/SW500_2001/Top25.cfm</a>&lt;/a&gt;
after you register.
 
Listing IBM and Microsoft not really in the spirt of the question as
these companines do not use the products to gain new prospects.  I
probably should have excluded the Top 10 compaines from the list as
they are a special cases.
 
I am being very specific and I believe the value of the question
refelects this.  

Clarification of Answer by webadept-ga on 24 May 2002 11:27 PDT
Well we can certainly add more to the list. All of those were off the
top of my head. I didn't really bother to search for them. Borland is
&amp;quot;giving away&amp;quot; a version of JBuilder right now, and I have a copy of
their Klyix and their free Delphi. They do this type of marketing all
the time.
 
Just about every software company of any size has a &amp;quot;student version&amp;quot;
of their package. I stayed away from that, because it seemed like
shooting fish in a barrel and wanted to give you your moneys worth. I
bring it up because of your belief that this type of marketing isn't
wide spread, which it is, in fact is harder to find companies which
create consumer type software who don't do it in the top 100 than it
is to find those that do.
 
None of the companies I gave you are start-ups. CSST Technologies has
been around for years, Perseus since 1994, and DynaData since 1992. I
was trying to give you a well rounded list, Top 100 in what field? But
let's continue the list with Top 100 Mainstream since that appears to
be what you are looking for.
 
Adobe Acrobat is free, but not for the full version which allows
editing and creating PDF files.
 
HomeSite gives out a cut down version of their software, asks for
registration and has another version for sale. The company name is
Allaire
 
Limewire has a free version and a version you can pay for. The paid
for version doesn't show adds but is otherwise exactly the same.
Bearshare doesn't do this to my knowledge. Limewire is not a startup,
nor an opensource company and is probably the top company in their
field.
 
MusicMatch software has a Basic Version and a Plus version, the Basic
is free, Plus is 14.95. Company started in 1997 and is one of the
leaders in its market share.
 
Corel offers a free version of Photo-Paint for the Linux OS, this is
not open source, and is the tease for the Office programs they have.
which is a cut down version of the pay for software.
&lt;a href=&quot;<a href="http://slashdot.org/article.pl?sid=00/06/30/1659209&amp;amp;mode=thread&amp;amp;tid=132">http://slashdot.org/article.pl?sid=00/06/30/1659209&amp;amp;mode=thread&amp;amp;tid=132</a>&quot;&gt;<a href="http://slashdot.org/article.pl?sid=00/06/30/1659209&amp;amp;mode=thread&amp;amp;tid=132">http://slashdot.org/article.pl?sid=00/06/30/1659209&amp;amp;mode=thread&amp;amp;tid=132</a>&lt;/a&gt;
They are now developing a method of using the software on-line as the
&amp;quot;free&amp;quot; version, and selling the box version when you get tired of
dealing with bandwidth problems. Kind of a new twist to an old tune.
 
Netscape often has a free version of their browser and one you can
purchase.
 
Apple's QuickTime has been like this for years.  
 
Well that's 7 more which fit your clarified criteria, plus the ones I
offered before. The database programs that are give out as &amp;quot;developer
copies&amp;quot; are only limited by license. It would not be possible to limit
large engines like this to 5 tables or even 5 databases. They aren't
really limited by users either, since you can't really test a database
with only 5 users. Informix (now part of IBM) and DB2 offer these out
as non-commercial use license, as the limitation.
 
I hope this helps you with your project.  
 
webadept-ga  
Reason this answer was rejected by smccallum-ga:
The comments in your clarification show that you have not read and/or
understood what was being asked for. By adding 'I really did not
bother to search for them' and the 'shooting fish' to your
clarification shows that you did not research the answer. I am
disappointed with your answer to this question and the time I have had
to spend writing this reply.  I will be asking for a refund for this
question, as it has not been answered correctly even after
clarification and I do not have confidence in your ability to answer
this question satisfactorily.

Here are each of the important points in the question and how your
answers have missed the mark:

1. Giving away cut down versions of their flagship product.

This means that there should be two distinct products, one that is
free for commercial use, but has limitations and a version you can
buy.  Adobe Acrobat, Quicktime and Real are examples of companies that
have two part products that need to have widespread adoption of the
reader components.  These companies do not give away their publishing
software and since the reader is designed to be free they do not
count.  Paying for the shipping media for the Sun software does not
count.  You are not getting a 'cut down' version of the real software,
they are simply giving it away to complete with other free operating
systems.

All the database products do not meet this criteria.  Your statement
that it 'would not be possible to limit large engines' like these
completely misses the point of the question.  I wanted to know where
companies had gone to the effort of developing special editions
especially for their marketing programs.  If Oracle, IBM or Sybase
wanted to create versions of their flagships products with some
special limit, they could.  This statement you made really shows that
you did not understand what I was asking for.

2.  The companies should be drawn from the largest 100 software
companies in the world.

I thought that this was fairly straight forward, but even after I
supplied the link to the magazine that maintains this list several of
your revised answers are not large companies.  SSH, Real, Test-rx,
Borland, Palm, Perseus, Dynadata, LEXIS, SendMail, SoftTeam, Allaire,
Limewire, MusicMatch, Corel, NetScape all do not meet this criteria.

3.  I am not interested in open source packages.

You are patently wrong with your statement that limewire is not an
open source company.  Their product is based on gnutella, an open
source package.  The links are all on their home page, including a
link that says 'Limewire Open Source'.  Netscape has not been selling
browsers for a significant period of time, and their source code is
available from the mozilla.org website. The free SSH product is a
License for 'Trial, Academic, and Non-Commercial Use'.

4. Software packages the cutdown version should be 'enterprise' class
software.

This is why the companies were specified to be off the largest 100
companies in the world.  Several of the products you have identified
are not enterprise class software packages.  Homesite is a product
that competes with Hotdog and FrontPage and can be purchased by
indiviuals.  You identified the Real and Quicktime media players which
are also not enterprise software.  If these guys had a special edition
of their publishing package that did not allow for example allow
compression, that would fit the criteria.

There are also several other problems with this answer.  I am a not
aware of any edition of Visual Basic, Fox Pro or Visual Studio that is
even downloadable, let alone free.  Giving www.microsoft.com as the
URL for these products is also unacceptable as part of an answer.  It
either shows that you think that I would not be aware of what their
URL is or that you have not actually found any evidence that that
Microsoft is giving away special editions of their software.  Neither
of these is acceptable as part of a non-trivial answer that requiries
you to do some research.
smccallum-ga rated this answer:1 out of 5 stars
The question was not answered even after clarification.  The answer
was not correct and the 'clarified' answer contained the statement:
"All of those were off the top of my head. I didn't really bother to
search for them.". This would be fine if the answer was lucid and
correct, but it was not.

Subject: Re: Enterprise Companies with Viral Marketing Strategy
Answered By: dharbigt-ga on 28 May 2002 20:11 PDT
 
Here I was in my liberalistic bliss thinking that the resounding
answer
to this question would be "yes"...

I was surprised to find that the answer is "no", that it is not true
of
10 out of the top 100 software companies. I could only find six
companies
in the top 100 which could provide an example of the marketing
technique
you mention, and as you can see, only four of those six use this
method
with their so-called "flagship" product.

My source for the top 100 software companies:
       [http://www.netvalley.com/top100am_vendors.html]

Adobe        Flagship Product: Yes
           - Adobe Photoshop LE is given away with the purchase of a
             scanner or digital camera, but upscale functionality is
             in the full version, "Adobe Photoshop"
           -  Adobe Acrobat Reader is given away over the internet,
             however, the composer's advanced features must be paid
for.

Apple        Flagship Product: No
           - Apple gives away free copies of Quicktime, engaging the
             consumer to purchase Quicktime Pro.

Autodesk/    Flagship Product: Yes
BMC        - Autocad LT is included as a lagniappe with plotters and
other
             electrodrafting equipment as an enticement to buy the
full
             version.

IBM          Flagship Product: No
           - IBM allows free download of the "Personal Developer's
Edition"
             of DB2, a stripped-down version of the original.

Microsoft    Flagship Product: Yes
           - Microsoft has used "Microsoft Works" and "Microsoft
Outlook
             Express" as lightweight versions of their software
offerings,
             "Microsoft Office" and "Microsoft Outlook".

Sun          Flagship Product: Yes
           - "Solaris" comes in a free edition that does not include
the
             administration utilities and high-end server utilities.

It appears that ORACLE offers a version of its software that is
complete, which is not quite what you had in mind, it seems.

Also, Yahoo! arguably uses this technique when it gets you hooked on
the free versino of its Yahoo! Games, and then tries to convert you to
the Yahoo! All-Stars. However, I don't think this fits your definition
either.
Comments  
Subject: Re: Enterprise Companies with Viral Marketing Strategy
From: webadept-ga on 24 May 2002 16:53 PDT
 
I'm not in the habit of registering for spam mail and such, but these
companies of the 25 of that list are "currently" offering versions of
software which fit that criteria. Others I noted have done so in the
past and will probably do so in the future

Adobe
Compuware
Hewlett-Packard / Compaq (They are the same company now)
Oracle
Sun Mircosystems
BMC Software

The rest on that page don't do it, mainly because they don't have a
software package it would be meaningful to do it for. Such as NCR
which produces a Teradata Warehouse. It would be kind of meaningless
to give out a Teradata Warehouse that only handles 100 megs, or even
100 gigs. Or their Kiosk software that only runs on their hardware.

webadept-ga
Subject: Re: Enterprise Companies with Viral Marketing Strategy
From: zzen-ga on 27 May 2002 17:47 PDT
 
One of the examples which you might be looking is Apple's WebObjects -
the large dynamic/database website creation tool, mostly for
e-commerce deployment. The company used to charge really big money for
the software, then changed policy and started selling a version for
$999. Then, all of sudden, they started bundling downgraded WebObjects
with MacOS X. You can use it, you can run it, but it is limited in
terms of concurent connected users.

The company still makes a lot of money on the full version of
WebObjects (now costing $599) and also on consulting and deployment.
It is also available as part of MacOS X Server, costing $999.

WebObjects is used to run the AppleStore (the US one and several
national world-wide), which are a showcase of what the technology has
to offer in terms of robustness. It's definatelly enterprise-level
software, and it's distributed for free with limited feature set
(which is what you specified as a condition).

http://www.apple.com/webobjects/
http://developer.apple.com/webobjects/
http://www.apple.com/store/
http://www.apple.com/macosx/
http://www.apple.com/macosxserver/

Good luck.

zzen

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