How many paper-based planners (e.g. Franklin Planners, DayRunners, Day
Timer planners, etc.) were sold last year, in terms of both dollars
and number of units?  What are the available forecasts for this year
and future years?

Tip for each of the following: 
- ($10) market share of each of the top five companies 
- ($10) any breakdown by U.S., Europe, Asia regions.

I also welcome any feedback on whether you feel this question was
fairly priced.
Thanks! 
-Roy

Hello iswhatis-ga,

I’ve watched several researchers lock and unlock this question. I also
gave it a try and wasn’t able to come up with anything that comes
close to answering your question. It seems that paper planners and
organizers have been superceded by electronic/software time management
products. Here’s the little bit of information I managed to find. Good
luck with your research project.

czh

http://www.speakingsolutions.com/news/tablet1.html
Remember the paper Franklin PlannerŪ? In just a few short years,
handheld Palm PilotsŪ wiped these bulky paper planners from corporate
boardrooms, student backpacks, and active soccer moms' purses. Over
the five-year period that Palms, Handspring's ™, Pocket PCs, and other
PDAs became vogue, a declining market for paper planners hurt the
company. Over the same 5 years, Franklin/Covey's stock steadily
declined from over $30.00 down to $2.35 (July 12, 2002).

http://www.hoovers.com/co/industry/4/0,2662,15674,00.html
Franklin Covey Co
Sector: Consumer Products - Non-Durables > Industry: Consumer Products
(Non-Durables) - Business Forms & Other Office Supplies

Top Competitors
Day Runner  |  Fortune Brands  |  Nightingale-Conant

SIC Codes
2782 Blankbooks
8742 Management consulting services

http://www.hoovers.com/industry/description/0,2205,3250,00.html
Companies In This Industry
Companies that manufacture and market general office supplies,
including writing instruments, business forms and binders, paper
clips, and other business machine accessories.

iswhatis - 

Let me add the following numbers I have collected in anticipation of
replying to your question - please note that paper planners are
included with binders and folders in all of the reports I have seen -

Sales for the 52 weeks ending 3/24/01 as reported by AC Nielsen:
$570.4m, down 1% from previous 52 week period.  This accounted for
325.4m units sold, and increase of 11.4% - which means prices continue
to come down.

The 55th Annual Consumer Expenditure Survey reports that every
individual adult consumer in the US had spent $10.08 on planners,
binders and folders in 2001.

And, during 2001, approximately $44m worth of planners, binders and
folders were sold through supermarkets.

Hope that helps some.

ragingacademic