Are there any stats around the following:

1.  What is the effectiveness range and average for email marketing
(aka spam)?  E.g. For 10,000 emails sent, X emails get a click thru

2.  How much does it cost to run an email marketing campaign?  Who are
the biggest such vendors on the Internet today?  How do they charge? 
How much do they charge?

Any help would be greatly appreciated.

Hi simontempler-ga 
Email marketing is very complicated thing. There are 10 % chances of
surfer clicking on the advertisement. Regarding Web Marketing if you
have a really genuine product/ service useful for the surfer then you
have 25 % chance that he will see your website. But surfers are
reluctant /skeptic to pay on the net. So your chances of closing a
deal is mere 5 %

Hello Simontempler,

I located some good email research statistics:


“Average email click-through rates (CTRs) are clearly continuing to
decline, as reported by various analysts and emarketing companies.
Actual email CTRs, however, can range from less than 1% for poorly
executed campaigns mailed to rented lists; to more than 20% for
heavily incented offers sent to house lists of online retailers.
Source: Intevation - October 2002 

Average click-through rates for both B2B and B2C email marketing
campaigns continue to fall, with B2C campaigns now averaging just
above 1%.
Source: Opt-in News 2002 Email Factbook - May 2002; eMarketer -
October 2002

According to research firm eMarketer, the average click-through rate
for email advertising is down to 1.8%, from 3.2% in 2001.
Source: eMarketer - July 2002”

There are a number of tables and additional information at the
following link.

Source: Intervation
http://www.intevation.com/resources_research.htm#growth


Email versus Direct Mail:

“Other results from the GartnerG2 research reveal the cost
effectiveness of email campaigns. It takes approximately $500 to $700
cost per thousand to run a direct mail campaign. So how much does it
take to run an email campaign?
Expenses are significantly less: it costs $5 to $ 7 per thousand
emails. The difference is in the hundreds of thousands of dollars.”
Source: Marked Mail
http://markedmail.com/emailvsdirect.html


How to Create an e-Mail Marketing Campaign  
At a fraction of the cost of direct mail, e-mail marketing is one of
the best ways to reach your best prospects.
Entrepeneur: May 06, 2002
http://www.entrepreneur.com/Your_Business/YB_SegArticle/0,4621,299436,00.html


DoubleClick: E-Mail Marketing Still Strong by Brian Morrissey 

“According to DoubleClick's figures, which were culled from users of
its DARTmail e-mail delivery platform, the click-through rate in the
quarter was 6.1 percent, as opposed to 4.9 percent last quarter and
6.1 percent in last year's third quarter. Bounceback rates fell to
11.2 percent in the quarter, from 12.6 percent in the second quarter
-- yet they remained near historic highs.”
Source: Internet News 
http://www.internetnews.com/IAR/article.php/1549631


Finally, hard numbers on e-mail marketing effectiveness
Cost-effectiveness is a big selling factor
By Brian Livingston  
http://www.infoworld.com/article/02/09/18/020918opsecrets_1.html


Internet Advertising: Major Players
http://www.business2.com/webguide/0,1660,55336,00.html


Search Criteria:
Email marketing
click through rate


I am posting this as a comment as I was not able to locate all the
information you requested.


Best regards,
Bobbie7-ga