What technology does trafficwords.com use behind the scenes?  Their
service allows us to type keywords in the URL bar in IE browsers and
hit sponsored links.  for example, if you type tires, it takes you
directly to a sponsor for that keyword.  They're charging $2,000 for
simple keywords, and I was wondering if I could cut out the middle
man.  I heard of something related to this, like RealNames, but I
checked their website and it was a ghost town.  Thanks.

Thanks for asking!


Most Internet's Keyword Forwarding services are add-on based. They
require a patch, as a download/install that modifies a customer's
browser, in order to be able to redirect traffic to specific keywords.

In the case of TrafficWords, they bundle their keyword re-direction
routines with a pop-up killer, privacy and parental controls. In their
own words:

"TrafficWords.com has reached a very exciting time in it's history.
Our skilled team of programmers has developed revolutionary software
that includes services like parental controls, privacy controls, pop
up killers and anonymous surfing. These features are only available
for a price in today's market, but we offer this software bundle as a
free download.

The reason we're so excited is because of the revolutionary
Navigational Platform included in the software. This service will
generate unlimited targeted traffic through both the address bar and
ALL major search engines to anyone who owns search terms. We see this
as a groundbreaking opportunity to focus targeted traffic to
businesses seeking to increase revenue."

TrafficWords.com - About Us
http://www.trafficwords.com/aboutus.html


A Pair of Keyword Redirection Services:

FastKeywords (requires browser "upgrade")
http://www.gruleco.com/about.html

101Keywords (requires browser "upgrade")
http://www.101keywords.com/online.html


Brief WebmasterWorld Discussion of Purchased Keywords
http://www.webmasterworld.com/forum8/566.htm


RealNames
**********************************************************************

Even RealNames was linked to browser technology. RealNames closed in
June, 2002. Danny Sullivan of Search Engine Watch writes:

"Microsoft's Internet Explorer provided "native" support of RealNames
"Internet Keywords." These were ordinary words, rather than domain
names, that were linked to particular web sites. For example, "united
airlines" was a RealNames keyword that lead to the United Airlines web
site.

RealNames said it had no choice to but to close operations as
Microsoft was its primary distribution partner. Microsoft was owed $25
million for RealNames "resolutions" already delivered over the past
two years and remained unwilling to bet that RealNames would become
successful in the long-term. In addition, Microsoft expressed concerns
about the quality of RealNames keywords that were sold."

SearchEngineWatch.com
RealNames to Close after losing Microsoft
http://searchenginewatch.com/sereport/02/06-realnames.html

BYPASSING THE MIDDLEMAN
**********************************************************************

It's certainly possible to bypass the middleman in keyword forwarding
that would perform similarly to TrafficWords. You could write and
market your own software patch. The major obstacle of course, is
enticing enough users to download and install it. You'd need
meganumbers of users in order to drive a substantial amount of
traffic.

Beyond browser patching, keyword technology may be piggybacked on
Alternate DNS systems, but again, this involves enticing users or ISPs
to change default DNS servers. Learn more about alternative DNS
technology:

ePinions - Rebel Domains
http://www.epinions.com/content_1041014916

**********************************************************************

Google search terms:

buy keywords
buying keywords
realnames technology
alternative dns systems


Should you have any questions about the material or links provided,
please, feel free to ask.

-larre

Thorough and prompt.  Thanks.