Hello Manitou-ga,
The amount in dollars for catalog sales in the U.S. for the year 2002
is $118 billion dollars according to the Direct marketing Association.
“According to a DMA-commissioned study, direct and interactive
marketing sales in the United States exceeded $2 trillion in 2002,
including $118 billion in catalog sales and $30 billion in sales
generated by the Internet.”
“The DMA is the leading trade association for businesses interested in
interactive and database marketing, with nearly 4,700 member companies
from the United States and 53 other nations. Founded in 1917, its
members include direct marketers from every business segment as well
as the nonprofit and electronic marketing sectors.”
“The DMA's 2002 Economic Impact: U.S. Direct & Interactive Marketing
Today will be available in the spring of 2003.”
The Direct Marketing Association
http://www.the-dma.org/cgi/disppressrelease?article=358
Trendsetters states:
“In 2002, U.S. catalog sales were projected to reach $126 billion,
accounting for nearly 3% of the $3.7 trillion in total U.S. retail
spending. That's up 6.8% from $118 billion in catalog sales in 2001
and is more than double the $58 billion spent in 1993.”
Trendsetters: Retail Trends
http://www.trendsetters.com/retail-trend/9001,1,retail-sales.html
Forecasts: U.S. Catalog Sales
“The Direct Marketing Association (DMA) has released new data
indicating that catalog sales are continuing to increase at a rate
more than twice that of overall retail growth. The report, which
charted catalog sales for the years 1996 and 2000, and projected sales
for 2001, 2002 and 2006 for both consumer and business-to-business
categories, shows a steady increase in sales for both.”
U.S. Catalog Sales ($ in billions)
1996 2000 2001 2002 2006
Total 69.5 110.2 120.0 128.2 160.2
Consumer 42.8 67.4 73.3 78.1 96.6
Business 26.7 42.8 46.7 50.1 63.6
Compound Annual Growth Rate
1996-2001 2001-2006
Total 11.53 5.95
Consumer 11.34 5.68
Business 11.83 6.38
* Numbers may not add up due to rounding.
Retail Industry: About.com
http://retailindustry.about.com/library/bl/q2/bl_dma060401a.htm
Search Criteria:
U.S. catalog sales 2002 million OR millions OR billion OR billions
U.S. Catalog Sales billions 2003
I hope you find this helpful and if any part of my answer is unclear,
please don't hesitate to ask for clarification. I'll be happy to be
of further assistance!
Thank you
Bobbie7-ga |
