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Subject:
U.S. basic cable television subscribers
Category: Reference, Education and News > General Reference Asked by: sds-ga List Price: $50.00 |
Posted:
27 Mar 2003 19:29 PST
Expires: 26 Apr 2003 20:29 PDT Question ID: 182105 |
How many U.S. households subscribe to basic cable service but NO OTHER cable service tiers? (Basic cable is defined as the cable service tier containing retransmitted terrestrial broadcast television programming.) The National Cable and Telecommunications Association (NCTA) has a statistic for the number of households which receive basic cable TV service (73,525,150 households as of November 2002). However, this does not answer the question because it includes households which receive basic cable AS WELL AS other service tiers. It is actually a statistic for "total cable households", which is not what I want. To answer the question, I need to know how many households receive ONLY basic cable. As a further clarification, I don't distinguish between receiving basic cable and some other non-cable service (e.g., basic cable plus "rabbit ears", basic cable plus direct broadcast satellite, basic cable plus Internet service are all "basic cable" for my purposes as long as the household receiving them does not get any other cable TV service tiers). | |
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Subject:
Re: U.S. basic cable television subscribers
Answered By: juggler-ga on 28 Mar 2003 12:59 PST Rated: ![]() |
Hello. As reported in the November 6, 2002 issue of BusinessWeek, 97% of cable subscribers choose to buy expanded cable programming. Thus, we can conclude that a mere 3% of cable subscribers are getting the minimum basic cable package. Source: "According to the National Cable & Telecommunications Assn., 97% of cable subscribers choose to buy expanded cable programming." Source: BusinessWeek "Big Cable's Package-Pricing Ploy," November 6, 2002, Available on Businessweek.com: http://www.businessweek.com/technology/content/nov2002/tc2002116_0167.htm search strategy: "of cable subscribers", basic service, premium, packages I hope this helps. |
sds-ga
rated this answer:![]() This seems to be directly responsive to my question. Thank you. Interestingly, this means there are still over 2,000,000 U.S. basic cable households. (I have updated my billing information so that the payment could be processed.) |
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