Basically, it has to do why did the British Petroleum change its
corporate image or (logo) ...
The criteria below must be answerd please...
Assessment Criteria
1.The name and brief outline of BP organisation. Mention the market
they operate in and their main competitors. (15 Marks)
2. Describe the copoerate image you believe the organisation's
management should be trying to project, and identify the principal
stakeholders. (20 marks)
3. What media does the organisation use to communicate its visual
identity? Identify common elements used across different media. (15
Marks)
4. Produce a printout of the organisation's logo. Say where you found
the image, and list the steps you took to capture or reproduce it.
(just say what you did, not how you did it.( (20 marks)
5. Explain in your own words what messages or impressions you feel the
different elements of the organisation's visial identify convey.
Evaluate how successfully the visiaul identity of the organisation is
being managed. (20 marks)
6. Presentation, structure, layout, language. (10 marks)
Must be finished in by 30th of March, thankyou |
