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Subject:
coffee sales in supermarkets in Australia
Category: Business and Money Asked by: 99122273-ga List Price: $25.00 |
Posted:
28 Mar 2003 21:12 PST
Expires: 27 Apr 2003 22:12 PDT Question ID: 182668 |
I'm looking for sales data of coffee sold in supermarkets in Australia. I need this data to help with a simulated marketing strategy to introduce a high-end gourmet coffee brand into Australian grocery shelves. This data should be categorised by geographic location and time. |
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Subject:
Re: coffee sales in supermarkets in Australia
Answered By: belindalevez-ga on 29 Mar 2003 06:55 PST Rated: ![]() |
<Per capita consumption of coffee is 2.4 kg. The total Australian retail market is $510 million: Instant - $425 million, roast & ground or filter/espresso $85 million No of packs – 82 million. The R&G sector is more competitive than the instant sector with over 80 brands. For more details on the breakdown of the market see. http://www.aasca.com/public/stats.asp Aspects of Australia’s coffee industry are discussed at http://www.aasca.com/public/news9.htm Coffee consumption is influenced by age and ethnic background. According to a national nutrition survey, adults aged 25 and over were more likely to drink tea and coffee. More coffee than tea was consumed by adults aged 19-44. Adults over 45 consumed more tea than coffee. Adults born in continental Europe had the highest consumption of coffee. http://www.abs.gov.au/Ausstats/abs@.nsf/e8ae5488b598839cca25682000131612/9a125034802f94ceca2568a9001393ce!OpenDocument A household spending survey shows that spending on coffee is up 41 percent since the last survey carried out five years ago. http://www.abs.gov.au/Ausstats/abs@.nsf/e8ae5488b598839cca25682000131612/eaaaa3983ef780b7ca256966007c91a6!OpenDocument Coffee consumption fell to 2.3 kg per capita in 1997-8 http://www.abs.gov.au/Ausstats/abs@.nsf/b06660592430724fca2568b5007b8619/a8de108c47b53f61ca2568a9001393b5!OpenDocument The Australian hot drinks market is expected to grow to A$1.3 million by 2006. http://worldofinformation.safeshopper.com/55/1091.htm?160> <Additional links:> <Australian consumption unchanged in 2001> <http://www.nkgstat.com/PDF_folder/What_1028554904> <Vittoria coffee> <http://www.superbrands-brands.com/volII/brand_vittoria.htm> <Café culture in Australia> <http://www.teaandcoffee.net/0601/retail2.htm> <Comparison of coffee buying habits with prescription drugs.> <http://www.bandt.com.au/articles/4e/0c003e4e.asp> <Search strategy:> <"coffee market" australia million> <://www.google.com/search?q=%22coffee+market%22+australia+million&hl=en&lr=&ie=ISO-8859-1> <australia coffee survey> ://www.google.com/search?q=australia+coffee+survey&hl=en&lr=&ie=UTF-8&start=0&sa=N |
99122273-ga
rated this answer:![]() Well done. The information from AASCA is exactly what I'm looking for. Interestingly, when I did my own Google search, this organisation's web site did not appear. Well worth the money. If it wasn't for the horrible exchange rate between Australia and the U.S., I'd spend more, and more often. Many thanks. |
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