I'm looking for sales data of coffee sold in supermarkets in
Australia.  I need this data to help with a simulated marketing
strategy to introduce a high-end gourmet coffee brand into Australian
grocery shelves.  This data should be categorised by geographic
location and time.

<Per capita consumption of coffee is 2.4 kg.
The total Australian retail market is $510 million:
Instant - $425 million, roast & ground or filter/espresso $85 million
No of packs – 82 million.

The R&G sector is more competitive than the instant sector with over
80 brands. For more details on the breakdown of the market see.
http://www.aasca.com/public/stats.asp

Aspects of Australia’s coffee industry are discussed at
http://www.aasca.com/public/news9.htm

Coffee consumption is influenced by age and ethnic background.
According to a national nutrition survey, adults aged 25 and over were
more likely to drink tea and coffee. More coffee than tea was consumed
by adults aged 19-44. Adults over 45 consumed more tea than coffee.
Adults born in continental Europe had the highest consumption of
coffee.
http://www.abs.gov.au/Ausstats/abs@.nsf/e8ae5488b598839cca25682000131612/9a125034802f94ceca2568a9001393ce!OpenDocument

A household spending survey shows that spending on coffee is up 41
percent since the last survey carried out five years ago.
http://www.abs.gov.au/Ausstats/abs@.nsf/e8ae5488b598839cca25682000131612/eaaaa3983ef780b7ca256966007c91a6!OpenDocument

Coffee consumption fell to 2.3 kg per capita in 1997-8
http://www.abs.gov.au/Ausstats/abs@.nsf/b06660592430724fca2568b5007b8619/a8de108c47b53f61ca2568a9001393b5!OpenDocument

The Australian hot drinks market is expected to grow to A$1.3 million
by 2006.
http://worldofinformation.safeshopper.com/55/1091.htm?160>


<Additional links:>

<Australian consumption unchanged in 2001>
<http://www.nkgstat.com/PDF_folder/What_1028554904>

<Vittoria coffee>
<http://www.superbrands-brands.com/volII/brand_vittoria.htm>

<Café culture in Australia>
<http://www.teaandcoffee.net/0601/retail2.htm>

<Comparison of coffee buying habits with prescription drugs.>
<http://www.bandt.com.au/articles/4e/0c003e4e.asp>


<Search strategy:>

<"coffee market" australia million>
<://www.google.com/search?q=%22coffee+market%22+australia+million&hl=en&lr=&ie=ISO-8859-1>

<australia coffee survey>
://www.google.com/search?q=australia+coffee+survey&hl=en&lr=&ie=UTF-8&start=0&sa=N

Well done.  The information from AASCA is exactly what I'm looking
for. Interestingly, when I did my own Google search, this
organisation's web site did not appear.

Well worth the money.  If it wasn't for the horrible exchange rate
between Australia and the U.S., I'd spend more, and more often.

Many thanks.