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| Subject:
voice messaging vs direct mail
Category: Business and Money Asked by: dsavage-ga List Price: $5.00 |
Posted:
29 Mar 2003 09:44 PST
Expires: 28 Apr 2003 10:44 PDT Question ID: 182852 |
I am looking for some metrics/analysis comparing direct mail vs voice messaging voice messaging can also be referred to as voice broadcasting and voice marketing it is a technology used to leave voice messages on home answering machines vs leaving a message in a live ear |
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| There is no answer at this time. |
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| Subject:
Re: voice messaging vs direct mail
From: magnesium-ga on 29 Mar 2003 13:17 PST |
I can give you an analysis from the standpoint of the recipient. Direct mail ads can be tossed in the trash. They are moderately annoying. On the other hand, ads that appear on my answering machine are using valuable storage space that I would prefer be allotted to actual messages from the people I care about. If I find that my answering machine is filled with spam, and this has kept someone from leaving me a legitimate message, you can well imagine my attitude toward the originator of the spam. Not only will I never purchase anything from someone who advertises in this way, but I will urge others to boycott companies who use this form of advertising. |
| Subject:
Re: voice messaging vs direct mail
From: gussyboy-ga on 29 Mar 2003 14:14 PST |
Hear has what has been successful for me: Send out a direct mail piece, and then follow it up with a voice broadcast message. You can also experiment, and try sending the voice mail message out first. This 1-2 punch works amazingly well. |
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