Hello again Edgreen321,
Who are the major players in catalog / mail order sales in the USA?
What are the names of these companies and how many transactions a
month are they doing?
THE TENTH ANNUAL RANKING OF THE TOP 100 U.S. CATALOGERS
Catalog Age, Aug 1, 2002
http://catalogagemag.com/ar/marketing_catalog_age_ranking/
--------------------------------------------------
Company 2001 sales
($ millions)
---------------------------------------------------
Dell Computer Corp. $31,168.0
International Business Machines Corp. $7,342.9
Corporate Express North America $4,907.7
W.W. Grainger $4,754.3
CDW Computer Centers $3,961.4
Office Depot $3,763.0
J.C. Penney Co. $3,349.0
Staples $2,923.0
Fisher Science $2,880.0
Henry Schein $2,558.2
Micro Warehouse $1,987.3
VWR International $1,700.0
Lands' End $1,569.0
Systemax $1,550.0
Spiegel $1,546.3
Brylane $1,540.0
Federated Department Stores $1,241.0
PC Connection $1,181.0
L.L. Bean $1,140.0
MicronPC $1,100.0
Andrew Corp. $988.9
Limited Brands $869.0
MSC Industrial Direct Co. $836.2
School Specialty $764.3
Williams-Sonoma $735.8
I could only list the first 25 but you can view the complete list with
additional details for each one at this direct link:
http://catalogagemag.com/ar/marketing_catalog_age_ranking/
Catalog Age Ranking 50-100
http://catalogagemag.com/magazinearticle.asp?magazineid=153&releaseid=6869&magazinearticleid=115075&SiteID=2
**********************************************
Additional information that may interest you:
Catalog sales -- In 2002, U.S. catalog sales were projected to reach
$126 billion, accounting for nearly 3% of the $3.7 trillion in total
U.S. retail spending. That's up 6.8% from $118 billion in catalog
sales in 2001 and is more than double the $58 billion spent in 1993.
http://www.trendsetters.com/retail-trend/9001,1,retail-sales.html
Forecasts: U.S. Catalog Sales
“The Direct Marketing Association (DMA) has released new data
indicating that catalog sales are continuing to increase at a rate
more than twice that of overall retail growth. The report, which
charted catalog sales for the years 1996 and 2000, and projected sales
for 2001, 2002 and 2006 for both consumer and business-to-business
categories, shows a steady increase in sales for both.”
U.S. Catalog Sales ($ in billions)
1996 2000 2001 2002 2006
Total 69.5 110.2 120.0 128.2 160.2
Consumer 42.8 67.4 73.3 78.1 96.6
Business 26.7 42.8 46.7 50.1 63.6
Compound Annual Growth Rate
1996-2001 2001-2006
Total 11.53 5.95
Consumer 11.34 5.68
Business 11.83 6.38
* Numbers may not add up due to rounding.
Retail Industry: About.com
http://retailindustry.about.com/library/bl/q2/bl_dma060401a.htm
An article by the Direct Marketing Association:
“Direct Marketing Sales Continue To Outpace Overall U.S. Sales Despite
Industry Challenges. DMA reforecasts economic outlook; five-year
forecast shows slowing growth”
You may read the complete article here:
http://www.the-dma.org/cgi/disppressrelease?article=358
Search Criteria:
U.S. catalog sales million OR billion
major players catalog mail order sales
catalog transactions
monthly catalog transactions
Once again I thank you for your question and hope that this
information helps you in your research.
Best Wishes
Bobbie7 |
Clarification of Answer by
bobbie7-ga
on
31 Mar 2003 07:42 PST
From The Abacus' Spring 2001 Catalog Industry Trend Report - June 5,
2001:
“Across purchase categories, women's apparel, gifts and home items saw
the strongest sales with low-ticket apparel leading the way with over
15% in household penetration. Furthermore, vitamins, beer, wine and
coffee showed the highest purchase frequency for products requiring
replenishments with 2.5 orders per household compared with books with
1.9 orders”
(..)
“Average order size consistently drops in November, the month with the
highest household penetration, transactions and dollar sales. This may
indicate that households spend less per order for gifts than for
personal purchases.
The median household purchasing from catalogs is 46-55, makes
$50-75,000 per year, has a home value of $100-149,000 and has been at
their residence for 6-14 years. The primary purchaser is female in 67%
of households.
Consumers purchase a broad range of products via catalog - from
specialty foods to audio/video equipment, and from low-ticket
collectibles ($43/order) to high-end travel packages ($750/order).”
Source: Abacus Direct
http://www.abacus-direct.com/news-events/pressrelease/060501_catalog_expenditure.asp?lm=root
Pie graph: Spending across Categories
http://www.abacus-direct.com/market/market_catalog.asp
From the Abacus’ Catalog Industry Report: June 11, 2002
“The Trend Report is compiled from the Abacus Alliance database which
consists of transactional information from 1,800 clients containing
3.91 billion transactions from 90 million U.S. households.”
http://www.abacus-direct.com/news-events/pressrelease/121102_catalog_industry_report.asp?lm=root
I hope this helps.
Best Regards,
Bobbie7-ga
|
Clarification of Answer by
bobbie7-ga
on
31 Mar 2003 08:02 PST
“About 60% of total households in the country bought something by mail
last year. Considering that about 20% of the households in the country
are below the poverty level, or are illiterate, that brings the mail
order penetration of "available" households to 3 out of every 4.”
“About 85% of all catalogers are on the Internet and that on the
average the Net now accounts for about 10% of their total sales.
http://www.web-and-catalog-news.com/didyouknow.php3?id=3
2000 Mail Order Sales by Major Industry Segment
http://www.web-and-catalog-news.com/charts/mailOrderSales.php
June 13, 2002
Catalogers Seeing Returns from Web
“Abacus, which operates one of the cataloging and direct mail
industry's largest co-op databases, said it's seen offline catalog
sales holding relatively steady in 2001, while the value of online
transactions increased 47 percent during the year.”
"An analysis of the catalog industry that focuses only on catalog
results is no longer complete, since a catalog mailing may result in a
mail-order purchase, an online transaction or a store visit," Rainey
said.
http://www.internetnews.com/stats/article.php/1365581
“Catalog dollar sales for the 12-month period ending June 2001 dropped
5.7 percent from the previous 12-month period. While nearly the same
number of households purchased (43 million), average order sizes
declined. When analyzed on a monthly basis, February and March 2001
showed the sharpest declines, with 9.5 percent and 14.3 percent,
respectively, from the same period in 2000, while June 2001 showed
signs of recovery. More than 64 percent of online consumers reported
making a catalog purchase in the last six months, down from 69 percent
in 2000.”
Source: Cyberstlas
http://cyberatlas.internet.com/markets/retailing/article/0,,6061_937191,00.html
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