Hello, Owen, thanks for asking!
In order to find you categories of possible buyers for your product,
let's first talk a bit about exactly what that product -is-. The
website itself consists of:
Web address (urban-navigator.biz)
Visitor traffic
Revenue (advertising, membership, etc.)
Customer base
Website technology
In order to sell the website "of a piece" it's very likely that you'd
need substantial traffic, numerous product and retail listings, and
proven revenue from the site. Sale as a concept site, turnkey, may
prove difficult, unless you manage to connect with just the right
buyer at an opportune moment.
One component of the total website, its technology, has individual
marketable value, both as an item of intellectual property, and value
as a potential revenue generator. The technology (i.e. site search and
database) could be sold as complete product to a business looking for
that specific application, or licensed to -many- businesses as a
technology application. The technology "process" could also be sold to
another individual or company who wishes to acquire such a development
company without the startup process.
So we've identified three different types of potential buyers:
1) Website buyers
2) Application technology buyers/licensees
3) Technology development buyers
Let's work on the potential markets. Although the original intent of
the website is a multi-sector search, I'm assuming it could also be
"narrowed" to fit a particular niche, any of the service sectors
you've already listed in the drop-down menu, or other sectors you
might later identify. With this possibility in mind, the site would
have very broad appeal to a greater number of potential industries and
companies.
I'll define a number of potential buyer categories, both general and
more specialized. Within these categories, you should be able to
generate a number of qualified sales leads.
-----Travel Industry:
Travel Agencies or Industry Associations in Australia other countries
could utilize such a website or technology as either an Intranet, used
for locating Australian information by their own agents, or as an
extranet, a service for their customers.
Australian Federation of Travel Agents
Travel Agents Association of New Zealand
International Association of Internet Tour Operators
Bed and Breakfast Associations, either within Australia, or outside,
could utilize such a website or technology to provide detailed
information for their customers.
Professional Association of Innkeepers International
Western Australia B&B Association
South Australian B&B Association
CheapNights.com - Travel Association Links
http://www.cheapnights.com/tripplan/t_assoc.html
Automobile Associations/Clubs could utilize such a website or a
customized version of it as a shopping, lodging, services or
activities directory for their members. For example:
Royal Automobile Club of Western Australia
Australian Automobile Association
Royal Automobile Club of Australia
Royal Automobile Club of Queensland
-----Retail Industry
A wide variety of retail sales entities could utilize such a Directory
or directory technology to provide a search service for customers, or
their own sales personnel. For these purposes the broad portal might
require customization for a particular industry or customer. I'm
certain you can find numerous examples within each category.
National chain stores, as a Store Locator
Directory could be utilized as a B2C product locator. Any service
organization that uses a directory to help consumers locate products
country-wide.
Manufacturers of nationally sold products - outlet or product locator.
-----Services Industry
Directory could be utilized as an industry-wide B2C service locator.
Any business or industry association that uses a directory to help
consumers locate products and/or services, such as:
Master Painters Association of Australia -
Australian Automotive Aftermarket Association Ltd.
-----Real Estate
Realty companies or brokers could utilize such a Directory as a
product and services locator for their residential customers.
Real Estate Digest Realtor Listings:
National: http://www.ired.com/au/au-natl.htm
New South Wales: http://www.ired.com/au/au-nsw.htm
Capitol Territory: http://www.ired.com/au/au-act.htm
Northern Territory: http://www.ired.com/au/au-nt.htm
Queensland: http://www.ired.com/au/au-qld.htm
South Australia: http://www.ired.com/au/au-sa.htm
Western Australia: http://www.ired.com/au/au-west.htm
Finding More Potential Buyers
**********************************************************************
Your website may also be of interest to individual buyers, perhaps
those who wish to utilize it as a referral service, or operate a stand
alone web Directory. There are both Australian and international
concerns that buy websites in certain categories according to
predetermined acquisition plans. Locating such buyers is usually
accomplished through a broker or brokerage website.
No matter who the final buyer turns out to be, you will need to know
the value of your website, so that you can determine which buyers can,
at least potentially, afford your products.
Website Brokers/Brokerages
**************************
TechDeal is a useful website for comparison education. You can look
over other businesses for sale, get an idea of what is selling, at
what prices, and check out the type of businesses that the buyers are
seeking. In their Sellers Showcase, the Content and Tech Assets/IP
(Intellectual Property) categories may be of particular interest.
TechDealNet.com
http://www.techdealnet.com/
Buy/Sell Website Marketplace offers "Straight Talk about Selling Your
Website" plus the opportunity to place a sales ad for your business.
Buy/SellWebsite.com
http://www.buysellwebsite.com/exchange/straight-talk.asp
Comparables Reports and Other Valuation Services
************************************************
One of the ways to determine the asking price of a website is via a
report of comparables, the prices recently paid for similar websites.
High Tech Marketplace
Business Pricing Report
http://www.bizbuysell.com/cgi-bin/xcomps?J=T
WebMergers.com - Comparables Report
http://www.webmergers.com/reports/comparables/
I Want To Sell My Site Forum - Online forum is designed for those who
want to get advice putting a value on their functioning website.
JimTools - Get High Traffic Forums
http://gethighforums.com/
FURTHER STUDY
**********************************************************************
Selling a Business - Article Archive
Categories include: Businesses for Sale, Finding a Broker, Business
Valuation, The Sales Process.
Inc.com
http://www.inc.com/finance_and_capital/guides/24005.html
**********************************************************************
Google Search Terms
comparables internet merger acquisitions
"selling an internet business"
"selling a website"
I hope this information enables you to develop a lead list of
potential buyers. Should you have any questions about the materials or
links presented, or require further assistance, please, feel free to
ask.
--larre |
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