Greetings, sylvester!
I went to your website and tried going through the process of ordering
your product.
When I get to part 2 of the "Checkout" page, there is a picture of a
padlock in the upper right-hand corner with the words "Secure
Transactions".
But there's no padlock in the lower right-hand corner of the Explorer
Window that shows that this site has "SSL Secured (128-bit)"
encryption. One look at this, I have no confidence whatsoever that my
credit card number will be safe, and I'm gone.
If I click on the padlock in the upper right-hand corner of the
screen, I get a pop-up window with the following information:
--------------------------------------------
SSL Information Close Window
For your safety and security, 2Checkout.com utilizes the latest in
browser security. Our Secure Sockets Layer (SSL) software is the
industry standard and among the best software available today for
secure online commerce transactions. It encrypts all of your personal
information, including credit card number, name, and address, so that
it cannot be read as the information travels over the Internet. Any
information transmitted with a web address beginning with https is
encrypted before transmission. 2Checkout.com does not allow any
transactions that do not occur on a secure connection.
Our web site is secured by an Equifax Secure Certificate. Equifax
verifies our identity by checking government record confirming
2Checkout.com Inc. is a legitimate business and has the right to use
www.2checkout.com.
To find more information about the certificate in Internet Explorer
you can double click on lock located in the lower right hand corner of
the browser window.
--------------------------------------------
ITEM #1:
"Our web site is secured by an Equifax Secure Certificate. Equifax
verifies our identity by checking government record confirming
2Checkout.com Inc. is a legitimate business and has the right to use
www.2checkout.com."
All an Equifax Secure Certificate means is that they have verified
that you are a legitimate business. It does not make any assurances
about whether your site is using secure encryption.
ITEM #2
"Any information transmitted with a web address beginning with https
is encrypted before transmission. 2Checkout.com does not allow any
transactions that do not occur on a secure connection."
The URL at the top of this page is
http://www.hair-regrowth.info/
There's no https://
Apparently, this page is not being encrypted.
ITEM #3
"To find more information about the certificate in Internet Explorer
you can double click on lock located in the lower right hand corner of
the browser window."
There IS NO padlock in the lower right-hand corner of my screen. The
padlock icon in the upper right-hand corner, and this pop-up screen,
look to me like an attempt to *fool* me into thinking that this site
is secure when it's not.
Because I can tell that you are sincerely trying to improve your site
to benefit your business, I'm going to give it to you straight:
To be honest, this site looks like it is a scam to get people to
release their credit card information to be used for fraud, and what's
more, since it won't be sent using SSL 128-bit encryption, anyone who
intercepts the packet with my e-mail can take my credit card
information and use it fraudulently as well.
Unless you implement 128-bit Secure Socket Layer Encryption on your
website, ***which is the accepted industry standard*** it is likely
that only the least inexperienced and least knowledgeable computer
users will order from your site. Most other people will go order from
another site where they feel that their credit card information will
be more secure.
If you implement 128-bit Secure Socket Layer Encryption on your site,
I am very confident that you will see an increase in the percentage of
prospective buyers who actually complete their purchase.
Before Rating my Answer, if you have any Questions about this
information, please post a Request for Clarification, and I will be
glad to see what I can do for you.
I hope that the information that I have provided is exactly what you
need to get your business booming!
Best Wishes,
aceresearcher |
Request for Answer Clarification by
sylvester-ga
on
03 Apr 2003 23:50 PST
To aceresearcher:Thank you,hope this will work: BUT:Logically,why do
you think so many people press on "order now" when they feel the area
is unsecure.???
Well,fraud is not well known in Scandinavia,so this is new to
us.....
Do people(hundreds)only push the "order now"button for fun,or for
checking that some security pops up ? What are they trying to find out
if they are sceptical,why do they not leave long before "order now"
??? Best Regards Sylvest
|
Clarification of Answer by
aceresearcher-ga
on
04 Apr 2003 00:47 PST
sylvester,
I am delighted to hear that you feel that the information I provided
to you will be helpful in improving your actual buyer commitment rate!
In answer to your question:
<< Logically,why do you think so many people press on "order now" when
they feel the area is unsecure.???
Do people (hundreds) only push the "order now" button for fun, or for
checking that some security pops up? What are they trying to find out
if they are sceptical, why do they not leave long before "order
now"??? >>
Note that one does not see the "Secure Transactions" padlock and
information in the upper right-hand corner until AFTER one has already
clicked the "6) Order Now" hyperlink. In addition, I kept following
the pages right up to the point of actually committing my credit card
number -- waiting to see if the little 128-bit SSL Encryption padlock
would appear in the bottom right-hand corner of the screen. At the
time that I would have had to enter my credit card number and complete
the purchase, it still wasn't there.
Most Internet buyers -- especially in the U.S., where credit card
fraud runs rampant -- who have purchased something over the Internet
on numerous occasions now KNOW to look for the 128-bit SSL padlock in
the lower right-hand corner, and for the https:// prefix in the
address bar of the browser. If they don't see it, they know it's
probably not safe to send their credit card or other confidential
information over the Internet, and they won't complete the
transaction.
Again, I hope that the information that I have provided is exactly
what you
need to greatly increase sales on your website!
Regards,
aceresearcher
|
