The following steps will help your Google search rankings:
-------- Create Quality Content
This is the most important one; make sure you have good, original
content that people will want to read.
-------- Create a Lot of Content
The more pages, the better.
-------- Keep Content Fresh
Keep updating the site regularly.
-------- Remove Duplicates
Do not create pages with the same, or almost same, content.
-------- Versatile, Precise Wording
Alternate the wording for repeated phrases if you like to target them
in web searches.
-------- Focus on Important Keywords
Imagine your audience and what keywords they might enter in a search,
and use those words.
-------- Create Valid HTML
Validate your HTML, CSS, and check your links:
-------- Create Structured HTML
Use headings and other phrase mark-up (h1, h2, em, strong).
-------- Provide text-alternatives
When including images, especially those containing text, provide a
text-alternative via the "alt"-attribute.
-------- Use Meaningful Meta-Data
Every page should have a unique title. You might also want to add
meta-keywords and a meta-description.
-------- Keep It Simple
-------- Use Common Sense, Don't Rely on Tricks
You cannot cheat Google, so don't try -- even if something seems to
work now, one day you might run into trouble.
-------- Get a Reliable, Robust, Fast Server
Get your own top-level domain and let it be a reliable server.
-------- Keep Your Location
Don't move around files too often. Once you upload a file, try to keep
it there in the future.
-------- Create Meaningful File-names
Don't abbreviate file and folder names, but instead use the full
keywords which are important for that page.
-------- Publish Your Site in Directories
Especially, get into this one:
Open Directory Project
-------- Add Your URL to Search Engines
Use services like following:
Google's Add URL
-------- Communicate Your Site to Others
Write to other people who you think might be interested and tell them
about your site (but do not rely on spamming newsgroups).
-------- Test Your Ranking and Fine-tune
Check how Google reacts now that you've done the changes.
-------- Keep Updated on Search Engine Technology
Keep reading on search engines, and Google rankings.
Also, from time to time, read through this page:
Google Webmaster Guidelines
-------- In the End, Relax
Nothing much you can do now that you did everything right, except
waiting for the Googlebot to visit your site again and update its
data! You might use the time for creating more quality content.
Hope it helps!
Clarification of Answer by
07 Apr 2003 22:03 PDT
The HTML Doctype of the document is in general of no importance to the
Google search ranking, or rankings of other search engines. Indeed the
page need not be valid to rank high (the Google website itself doesn't
include a Doctype), though of course it cannot hurt to include the
Doctype for "normal" visitors other than searchbots. This is due to
the fact that some browsers implement so-called "Doctype-sniffing" and
switch to different modes depending on what string they are offered at
the beginning of the HTML document. And validation also has benefits,
since some browsers might hide errors in the HTML document that some
other browsers -- those that one didn't test with -- reveal them.
So in the end which Doctype (or Document Type Declaration, to be more
precise) you choose has to do entirely with which DTD (Document Type
Definition) you actually want to reference, and that is dependent on
what kind of document you are attempting to write. There is not the
"one best" DTD, though in general the "Strict" flavors of either HTML4
and XHTML1 are preferred for best usability, as well as browser and
XHTML is the more modern version of HTML (it replaces the SGML syntax
with an XML syntax). So if using the latest recommendations is your
aim, go for XHTML1; but unless you need the HTML to be in XML, you can
also go for HTML4.
For more information on HTML Doctypes see:
HTML version information
Hope this clarifies!