What factors contribute to successfull SME (Small- MEdium Enterprises) in Australia?

Good financial control, understanding of the market, detailed planning
and goals, appropriate publicity, integrity and a good reputation.

Cate

Watch the cash flow, ignore all advise to borrow in order to set up,
keep overheads low - work from home if possible, always answer the
phone and return calls promptly, give good quality, and really listen
to the customer.