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Q: How to become Amazonized? :-) ( Answered 5 out of 5 stars,   0 Comments )
Question  
Subject: How to become Amazonized? :-)
Category: Arts and Entertainment > Books and Literature
Asked by: lizardnation-ga
List Price: $25.00
Posted: 11 Apr 2003 12:20 PDT
Expires: 11 May 2003 12:20 PDT
Question ID: 189397
Hello,

For an author of traditional books and who's looking into riding the
wave of globalization, I was wondering how I would be able to get my
books onto Amazon and the like in the traditional paper and 'e' form?

/Lizardnation
Answer  
Subject: Re: How to become Amazonized? :-)
Answered By: clouseau-ga on 11 Apr 2003 12:54 PDT
Rated:5 out of 5 stars
 
Hello gaian lizardnation,

Thank you for your question.

I first found a site called WorldTwitch which notes the following:
http://worldtwitch.virtualave.net/book_listing.htm

"How to Get Your Book Listed in Amazon.com and Amazon.co.uk

Through the Amazon.com Advantage Program and the Amazon.co.uk
Advantage Program Amazon offers small or foreign publishers the
opportunity to market their books online just like titles from major
publishers in the US and UK respectively. If you are the author or
publisher of a bird book that is not available from both American and
British Amazon, I highly recommend that you take advantage of the
appropriate Advantage programs. This may be the least expensive way
for a small publisher to achieve large scale distribution."

They link to this program at Amazon:
http://www.amazon.com/exec/obidos/subst/partners/direct/direct-application.html/103-7444071-0951806

"Selling Through the Advantage Program

Amazon.com Advantage is a proven and powerful online platform for
marketing and distributing your book, music and video products. If you
are looking for an alternative means of distribution and order
fulfillment, the Advantage program is your access point to the
Internet's No. 1 retailer and millions of Amazon.com customers around
the world. Working directly with Amazon.com you can:

1) Utilize our exceptional fulfillment and customer service 
2) Increase the availability of your products to 24 hours 
3) Manage your sales and inventory from our Account Maintenance Center


Tens of thousands of publishers, labels and studios already work
directly with Amazon.com Advantage--it's simple and it works! Read
more about the Advantage Program.

In Addition To Advantage

An additional option you may want to consider is providing direct
fulfillment to customers and selling through Amazon Marketplace, one
of Amazon.com's fastest growing businesses. For a small commission,
Amazon Marketplace allows you to list your titles on product detail
pages and ship orders to our customers. Utilizing multiple channels is
a great way to increase your sales at Amazon.com:"

Much more information about this program is available at this Amazon
page:
http://www.amazon.com/exec/obidos/subst/partners/direct/advantage/home.html/ref=adv_ld_advl/103-7444071-0951806

"Who Joins Amazon.com Advantage?

Amazon.com Advantage is a powerful way for publishers, labels, and
studios to promote and sell their titles through Amazon.com. If you're
looking for an alternative online distribution and fulfillment channel
and you own the worldwide distribution rights to your products, you
are a candidate for the Advantage program..."

Read about all of their programs. There are quite a few links to even
further information here.


There is a good article at about.com:
http://publishing.about.com/library/weekly/aa062599.htm

Getting Your Book into Online Stores

"I often get questions from people who want to know how to get their
books listed in one of the various online bookstores. The process
ranges from online and automatic to bizarre hoop jumping, depending on
the online store you are working with. Some don't have any way to add
titles that are not listed in the Books in Print database, others
maintain their own database independent of BIP.

I've outlined the process for the major online bookstores in the US
and Canada below. All but one of the sites without extensive
information responded to an email asking for more information within
24 hours.

AMAZON.COM

By far the easiest, and most clearly outlined instructions on the Web
come from Amazon.com. If you're only adding one or two titles, all you
need to do is fill out the online New Titles form. The form takes
about 5 minutes to complete, and the title is added within a day or
two. If you've got multiple titles to add and want a faster way to get
through your list, Amazon.com has instructions on how to prepare an
ASCII text according to their specifications, and either send it by
mail, or use your FTP client program to upload it to their servers.

Amazon.com will accept electronic files of your cover art, in JPG or
TIFF format, 648 pixels tall. Use the book's ISBN number as the file
name (i.e. 5454533237.jpg), and send the information to Amazon.com's
catalog department either by mail or FTP. If you don't have the
ability to scan your own cover art, Amazon will do it for $10 per
cover. You can find out more about the different ways you can enhance
your book's listing at Amazon.com at their Web site..."

They continue with similar information for Barnes and Noble, Borders,
Booksamillion.com, chapters.ca and Indigo.ca.


An interesting page at Amazo reviewing a book on how to sell "used"
books - has the following guide that also may be of interest to you:

So you'd like to ... Sell Books on eBay, Amazon, & Other Sites?
A guide by Windwalker, Author of "SELLING USED BOOKS ONLINE"  

http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/1M2DYID2GOSR1/103-7444071-0951806

"Where To Sell Your Books

The Internet provides many selling venue choices for the prospective
online bookseller, but you can waste a great deal of time and effort
trying to diversify listings when there may not be any good business
reason for doing so. From a business point of view, it is important to
begin by listing the factors that might be important to you in
determining where to list your books:

· What sites offer the most traffic?
· Within that traffic volume, how many visitors come to the site with
their credit cards ready for the express purpose of buying books?
· Within a site, how prominently and strategically will your listings
be displayed?
· What are the costs of listing and selling your books on a particular
venue?
· How much of your catalogue can you list prominently on a given
venue?

I should begin by saying that I have studied these questions long and
hard and concluded long ago that the Amazon Marketplace is
overwhelmingly the most profitable place to sell books online,
provided that the books one is attempting to list are in the Amazon
catalogue. Here’s my take:

· Amazon is the world’s largest Internet book retailer, and more
people come to Amazon to purchase books than all other Internet
retailers and databases combined.

· The Amazon Marketplace (as opposed to zShops or Amazon Auctions)
allows the highest profile of display prominence for third-party book
listings of any site on the Internet, and the results of this
strategic prominence are borne out by the fact that over 23% of all
transactions involve third-party sellers, as of the first quarter of
2002.

· The cost of doing business on Amazon is low when one thinks of it as
“rent” for prime selling space in the world’s largest e-commerce mall:
an Amazon Pro Merchant account is $39.99 per month, and a seller then
pays what is effectively a commission of 15 per cent of the selling
price of each sold item.
· Aside from politics, the primary factor that drives sellers to
venues other than Amazon is the lack of a universal catalogue,
something that Amazon claims to be working on. Currently sellers of
most pre-ISBN books (that is, books more than about 30 years old)
cannot sell them on the Amazon Marketplace, and eBay is the next
logical place to sell these books.

If Amazon is the easiest and most cost-effective venue for listing
general stock books online, then Half.com runs a strong, if not close,
second. If you are just starting out as an online seller of general
stock, you will probably want to limit your initial activity to these
two venues. If you also carry some collectible or older items that you
are unable to list on Amazon or Half.com, or interesting groups of
books that might best be sold as “lots,” you may also want to consider
eBay as an initial venue..."

 
I also uncovered a service called AM Direct:
http://amdirectsales.com/amsystem.htm

"AM Direct is focused on sales made directly by the publisher to the
retail buyer over the Internet. To see an example of the way AM Direct
works click here. The core components of this system are:

An individual web page, part of the AM network, for each book. 

Payment system. Consumers make purchases directly through this system
via credit card or check. We handle all processing and send the
publisher a check every month.

Fulfillment and Distribution. Sales generate email that can be sent to
your existing fulfillment system, or through Attitude Media's
fulfillment system.

Marketing and Promotion. The url for each book should appear in all of
your advertising and promotional efforts, as well as on the book's
jacket. Additionally, AM can also provide services to supplement your
promotional efforts

Management Tools.These tools are the key to the system..."

You might wish to investigate their service.

And finally, I looked for more general sites about online book sales:

http://www.auctionbytes.com/cab/abu/y201/m06/abu0039/s05
How to Make Money Selling Books Online, Part I 
By Craig Stark 
June 03, 2001
 
INTRODUCTION: This is the first in a series of articles on selling
books online profitably. Future topics include researching which books
to sell; locating saleable books; and pricing and presenting them for
auction or resale. The author is an online bookseller who makes over
$1,000 a week selling books exclusively on eBay.

 
http://collectbooks.about.com/library/weekly/aa122099.htm
Buying and Selling Books Online
Dateline: 12/20/99

The Internet is Book Collecting Heaven. Where else can you have access
to booksellers around the world, 24 hours a day, seven days a week?
Here's a sampling of the many excellent resources the Internet offers
the web savvy bibliophile.

http://www.quellheartbooks.com/
Quellheart Books

Unpublished authors - this is your chance to be read by readers,
publishers and agents!  And more ...

.  Get your books into the public domain where readers, publishers and
agents can read them, instead of having them collect dust on your
shelf!
. 
 Receive royalties every time someone reads your book!
. 
 The possibility of having your books published in paperback by
Quellheart Publishing.
. 
 A unique service that places your books in front of publishers and
agents.


And http://www.samizdat.com/chat86.html
BUSINESS ON THE WORLD WIDE WEB:
where "word of keystroke" begins
July 9, 1998 -- Selling Books and Magazines On-Line -- Getting Paid
for Content

--------------------------------------------------------------------------------

Transcript of the live chat session that took place Thursday, July 9,
1998. These sessions are normally scheduled for 12 noon-1 PM Eastern
Time every Thursday. Please note that the US is now on Daylight
Savings Time. So in international terms, we are on at GMT -4 instead
of GMT -5.

The chapters listed here include:

Today's participants 
Introductions 
Does selling books over the Internet work? 
The author's perspective 
Credit card processing 
Selling magazines over the Internet 
Selling content by subscription; serialized stories 
E-zines and on-line newsletters that pay for articles? 
Wrapup 
Followup 

More on the author's perspective -- from Shel Horowitz 
Forum to complement distance ed chat -- from Bob Zwick 
Workshop on "The Emotional Design of Online Communities -- from Tracy
Marks
It's not so easy to build a reputation as a writer on the Internet --
from Tracy Marks

--------------------------------------------------------------------------------

I hope the resources have been helpful for you and asist you in
getting started in online book sales.



Search Strategy:

get listed +amazon +books
sell at +amazon +books
selling +books +online

If a link above should fail to work or anything require further
explanation or research, please do post a Request for Clarification
prior to rating the answer and closing the question and I will be
pleased to assist further.

Regards,

-=clouseau=-
lizardnation-ga rated this answer:5 out of 5 stars
Umm... 34 minutes to get me the answer I've been wondering about for
some time now.  Impressive! :-)

Thank you.

/Lizardnation

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