Our company will design and manufacture electric height adjustable
ergonomic computer/call centre desk (workstations).
Our product will enable computer user to sit or stand while working
with computers. Simply push buttom operation will change worktable
height from sitting  to standing position. Our new product is designed
to ease human body stresses by changing working height from sitting to
standing and make working environment more friendly and more
comfortable for the user.
Statement should reflect a function and purpose of our product. Please
avoid very general or broad statements like:
"Let's make life easier" or "We improve your life" 
Our mission statement should connect our product with our potential
users in inviting fasion.

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Request for Question Clarification by serenata-ga on 11 Apr 2003 23:15 PDT

Hello Ricci ~

I'd be glad to write a Mission Statement for your company - I've been
doing it for my clients for years.

However, it would help to have the name of the company and your
product line(s), as well as your target market, in order to
incorporate the information into your Mission Statement and attract
potential customers in an inviting fashion.

Thanks ...

Serenata

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Clarification of Question by rici55-ga on 12 Apr 2003 16:43 PDT

We are still in the process in selecting our company Name. Here is our
short list of names we think will be suitable for our new company:

EasyDesk
MyDesk
ActiveDesk
DeskFit
FreeDesk
SmartDesk

for our desk name, our short list of names as follows:
(there will be three models available from basic to fully spec. desk)

essential desk
individual desk
expert desk
space desk

could please advice your choice for company and desk names which could
go along with your mission statement proposal.

We would like to have our mission statement min.3,  max. 6 words in
one sentence.
That sentence would be always part of of company name written in
smaller letters below company Name.

Once we sort this out we will posting request to design our fonts for
company name and fonts our one sentence mission statement.

We will not have a company logo, but our company name and one sentence
will be all as part of total company/product image.

one more comment: Our electric height adjustable ergonomic
computer/call centers desk are the high end of the market and trully
ergonomic in every sense.Our desk are really design to make compter
users their life easier.
Our computer desk be the BMW (as cars) of computer desks avaialble.
Thank you for your reply.
Richard

Once we decide on

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Request for Question Clarification by serenata-ga on 12 Apr 2003 23:11 PDT

Hi Ricci ~

We may have a slight  misunderstanding on what you mean by "Mission
Statement".

I think what you're asking for is a company slogan, inasmuch as you
said in your clarification, "We would like to have our mission
statement min.3,  max. 6 words in one sentence."

I think what you're asking for is a company slogan, similar to "GE ...
we bring good things to life", or Coca Cola's "It's the real thing",
etc.

As a rule, a Mission Statement, which often is accompanied with or a
part of a Business Plan, contains the following:

          - Brief description of what you do (an important anchor for
new businesses)
          - Vision of what you want to become 
          - Philosophies and values that will characterize your
actions
          - Key strategies for reaching goals 
          - What distinguishes you from competitors 

And that is  pretty hard to put together in three to six words.

For an example of a Mission Statement, here is Americorps':

 - http://nsrc.etr.org/filemanager/download/7/X1.pdf

And here's an article by Steve Strauss about Mission Statements:
 - http://www.aarpsmallbiz.com/SBR_template.cfm?document=steve.cfm&article=2002Aug12

So, to make sure we're talking about the same thing. Do you want what
is commonly referred to as a "Mission Statement", or are you really
looking for a 'slogan' ?

Thanks ever so much,
Serenata

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Clarification of Question by rici55-ga on 13 Apr 2003 15:57 PDT

Yes, you are 100% right, We mean slogan/motto type statement, which
could describe what the product is and can do for our potential
customers/users.
Sorry for the misudesrtanding.
Thank you for patience, I think this time we have our descrition of
what we want right.
The answer to your clarification is, that we are looking for slogan
type statement.
Just added one more company name proposal "ConceptDesk", could please
advice your opinion on company names.

regards, richard

hi rici55,
Thank you for clearing that up! 
I have listed below a number of slogans that may be suitable for your
company and the products you offer. You stated that you wanted the
wording of the slogan to reflect the "function" and "purpose" of your
product, and that it should contain 3-6 words...
 
----------------------------
adjustable desks designed for you
adjustable desks styled for you
adjustable desks to fit your needs
adaptable desks with comfort control
adaptable desks with built-in intelligence
adjustamatic desks for the workplace
desks to fit
desks designed around you
desks with adaptability and intelligence
desks with built-in comfort and intelligence
designed for total musculoskeletal comfort
designer desks with ergonomic features
designer desks with intelligent features
ergonomic desks with built-in intelligence
ergonomic desks with intelligence
ergonomic desks with intelligent controls
ergonomic desks designed with intelligence
ergonomic desks with intelligent support
ergonomic desks with innovative design
ergonomic desks, innovatively designed
ergonomic desks engineered for comfort
ergonomic desks designed for comfort
ergonomic desks designed for maximum comfort
ergonomic workstations with intelligent features
ergonomically designed desks 
ergonomically designed desk units
ergonomically designed workstations
ergonomically designed for you in mind
ergonomically designed desks for maximum comfort
intelligent desks for maximum comfort
intelligent desks with adaptability
intelligent desks designed for maximum comfort
intelligent desks with comfort control
intelligent desks with comfort settings
intelligent desks with levels of comfort
intelligent furniture, ergonomically styled
stylish desks with intelligent support
the office desk redefined
the science of ergonomics
your comfort is our main priority
your comfort is our business
a new concept in desk design
the backbone of comfort
innovative desks with intelligent support
you choose your comfort setting
work in comfort, rest in style
an innovation in desk design
the science of seating
re-engineering the office desk
we've got your back
supporting your back
bringing comfort to the workplace
be seated, be comfortable
----------------------------
 
Out of the company names you suggested, my first choice would be
"SmartDesk", and "DeskFit" my second choice. If you would like some
suggestions for the names for each desk model, i'd be happy to share
some ideas.
 
I hope one of the above slogans is suitable for the company. If my
suggestions meets with your approval you may rate this answer
accordingly. If you are not entirely satisfied and would like some
more ideas, please feel free to ask for clarification, and i will be
happy to give it another go.
 
regards,
Jack

Hi Ricci,

I would call your firm ComfortCentre and your product SmartDesk. 
Comfort is a luxury and that's what you want to sell. 
People want luxury and will pay for it. You can call the models, like
car models as the luxury options increase, SmartDesk SE or SmartDesk
LX2. (If you like the bmw, you can call the top model the SmartDesk
M5!).
You want to convey luxury, you're selling comfort. Your slogan would
be "A desk for the posh professional", or "A desk for the majestic
professional". Something to that effect.

I'm looking forward to hearing your feedback. I enjoy this kind of
work and can come up with many more like this.  Let me know if this is
what you're looking for.

Regards,
Dan

Jack-

Try not to copy so much of your idea from someone else's next time.
The idea of selling comfort was mine. I was waiting for feedback
before entering an answer. Unless Richard thinks that your idea is a
better answer, I'd like to enter my idea as the answer.

No hard feelings.

Dan

Response to gilbed-ga:
Hi Dan - Just for the record, my answer was actually prepared before i
had seen your comment, so for what it's worth, i can assure you my
intention was not to copy your idea of selling comfort. In fact
Richard did stress from the beginning: "...Our new product is designed
to ease human body stresses by changing working height from sitting to
standing and make working environment more friendly and more
COMFORTABLE for the user..." However, if you feel you have the right
to post your answer in place of mine, i won't object - but it is my
understanding that non-researchers cannot officially post answers. Let
me know if i misunderstand.
--Jack