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Subject:
Relationship between demographics and browser technology
Category: Computers > Internet Asked by: paola-ga List Price: $50.00 |
Posted:
31 May 2002 13:41 PDT
Expires: 07 Jun 2002 10:06 PDT Question ID: 19159 |
What, if any, is the relationship between user demographics and browser technology? Many web sites are specific to browser make/versions (e.g., IE 5+), configuration options (such as cookies enabled) or plug-ins (such as Flash). The companies who build such sites say that they're designing for a target audience described in terms such as 17-30yr old males in North America. Is there actually any correlation between gender, age, location, income (that is, typical marketing demographics) and browser technology? I'd like to know of research or survey evidence (preferably not more than 2 years old) rather than anecdotal evidence. If the evidence is from a web-based survey, the survey itself should have been compatible with any browser set-up (that is, it didn't depend on things like images, cookies or JavaScript) which rules out anything from StatMarket and similar site stats aggregators. Suggested places to look: - (browsers) http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=5 - (demographics) http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=18 - (usage patterns) http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=34 - http://www.useit.com/ - http://www.acm.org/archives/wa.cgi?S1=chi-web (CHI-WEB archive) Surveys already found: - GVU's 10th Survey (1998) http://www.gvu.gatech.edu/user_surveys/survey-1998-10/graphs/technology/q41.htm - "No More Browser War Say Zona Research" (1999) http://www.nua.ie/surveys/?f=VS&art_id=905355396 | |
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There is no answer at this time. |
The following answer was rejected by the asker (they received a refund for the question). | |
Subject:
Re: Relationship between demographics and browser technology
Answered By: remoran-ga on 01 Jun 2002 19:34 PDT Rated: ![]() |
I think I have the information you are looking for but first some 2001/2002 statistics: 86% uses IE http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905355869&rel=true 2002 http://cyberatlas.internet.com/big_picture/geographics/article/0,,5911_1011491,00.html#table 66% of US adult population use the net. Biggest users -18-29 old males. 2001 http://cyberatlas.internet.com/big_picture/geographics/article/0,1323,5911_919221,00.html. "Harris found the online population still skewed toward the more educated, more affluent and the non-elderly." But this is slowly changing... "But 19 percent of those online have household incomes of $25,000 or less (compared to 25 percent of the total U.S. population), 38 percent have never been to college (52 percent of U.S. adult population) and 7 percent are over the age of 65 (16 percent U.S. adult population). 2002 http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905357989&rel=true 59 percent of the net is non-english speaking. 2001 http://wcp.oclc.org/ 47% of all website are US based. Germany and Canada come in second and trird at 5%. & 4%. 2002 - New survey from AOL http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905357613&rel=true states that teenager prefer the internet to the telephone. 2001 http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905357202&rel=true This survey shows that Students drove Net traffic up in August by 45%. Net Developers aim their code to these browsers " # Browsers that meet standards well are IE 5, IE6, Mozilla, Netscape 6, Opera 5, and Opera 6. " http://www.upsdell.com/BrowserNews/index.htm I found no specific surveys keying browser use to affluence per se but Apple users are the exception as they are very loyal to the brand even though Apple only has a 2.5 market share. http://www.dailymac.com/articles/opinion/wwdcimac.html Website designers do pay attention to demographcis as seen in this article coming from http://www.dreamink.com/design5.shtml. It's a good one because of these two paragraphs. - "It depends upon which study you read. Our research indicates that a study of browser usage based upon a valid sample just doesn't exist. That said, the race, in our now reasonably well informed opinion, is leaning in favor of MSIE. (The AOL browser is often counted as MSIE by statisticians, which accounts for many of the discrepancies in numbers by various organizations.) BUT... it doesn't matter. What DOES matter is that there are differing browsers with differing characteristics, and there are LOTS of them already out there. Even if the best "selling" browser changes, the chances of the majority of users converting to that browser within a short period of time are very slim. Even if the percentage of users drops lower, 25% of 276+ million is a respectable figure - around 80 million. Both Internet Explorer and Netscape browsers have their advocates. They'll both be around for some time to come. Particular emphasis is given on compatiablily because - "DESIGN IMPACT: Use of the Netscape 216 Color Palette is highly recommended. If coding under the HTML 4.0 Standard the "Transitional" format should be selected. All pages should be viewed and tested in both MSIE and Netscape browsers. If browser specific design elements are chosen, then a Javascript to detect and direct visitors to proper versions becomes a necessity." (I do this drill very religiously because I am a web developer.) This last article points out that developer pay close attention to the Net and net protocols while continuing to use tools specific to the platform on which their application runs. This is supported by sites like www.webdeveloper.com and http://hotwired.lycos.com/webmonkey/ that talk trends about new code that runs on the net as well as on Windows and linux. MS will always be a player as seen in an ariticle written by Michael Pastore where - "NT (is) Gaining Ground in Server Market," The article goes on to say that Linux and Apache are making headway as well.. NThttp://cyberatlas.internet.com/big_picture/hardware/article/0,,5921_157721,00.html Last but not least is http://www.w3.org the web standards site and /http://archive.webstandards.org/ a watch dog environment that points out the best ways to adhere to web standards. Of course we have not touched on Java and open source but www.sun.com and http://www.opensource.org/ are great places to start. HTH Bob | |
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Subject:
Re: Relationship between demographics and browser technology
From: paola-ga on 03 Jun 2002 07:00 PDT |
Bob, thanks for taking the time to respond to my answer clarification but I still feel that you've not answered the question I asked. I didn't ask about general browser stats or their validity. You wrote: > I have never seen a demographic keyed to browser because the major > ones all do the same thing." Did you look for any when researching the answer to my question? > if a web developer makes the kind of statement similar to the one > in your request, checks out another web developer because that kind > of statement is simply not valid. Where's the research or survey evidence to say that it's not valid? (Note my initial proviso that I'm only interested in evidence in which the data-collection method itself was compatible with any browser set-up, which still rules out StatMarket.) Paola |
Subject:
Re: Relationship between demographics and browser technology
From: larre-ga on 03 Jun 2002 13:32 PDT |
We researchers sometimes use the Clarification mechanism to provide greater definition for questions that, in our individual opinions, are outside the scope of what we're able to provide. I am a subscriber to the report services offered. I know that the stats you're looking for available, however, I can't "resell" those statistics to you. You're asking if there's still a market for straight HTML based web development, is that correct? Many of Jakob Nielsen's AlerbBox articles indirectly address this trend. The End of Homemade Websites: http://www.useit.com/alertbox/20011014.html The End of Web Design http://www.useit.com/alertbox/20000723.html Stuck With Old Browsers http://www.useit.com/alertbox/990418.html I realize that you might already be familiar with these sources. Just a note, I keep the sort of correlated statistics you're seeking for my own website (200K+ visitors per year), and several eCommerce websites that I administer, however they are not directly for sale. They're used only as the basis for custom usability studies commissioned by potential entrants into niche markets. Such statistics are a business commodity for many other entities as well, which is why you'll see high prices for purchase of compiled reports. ~larre-ga |
Subject:
Re: Relationship between demographics and browser technology
From: paola-ga on 03 Jun 2002 17:47 PDT |
Another interesting response, larre - thank you. No, I'm not asking whether there's a market for straight HTML-based web sites. My question's about browser compatibility. If someone specifically says "our site only works with x,y,x browsers because that's what our target audience use" (where "target audience" must mean a sub-set of the web population) I want to know whether such a position can be justified by research. I appreciate that you can't pass on bought or private data. How about a yes/no answer to a version of my original question? Is there any research which says that people who use browser x are significantly different to people who use browser y? For example, is there a significant difference between users of Netscape 4 and users of IE 5? Or between people who disable cookies and those who don't or those who have the latest version of Flash and those who have an older version? (Users defined by their age, gender, social class and not whether they are disabled.) Paola |
Subject:
Re: Relationship between demographics and browser technology
From: larre-ga on 03 Jun 2002 23:56 PDT |
Specifically, Paola, you'll find the differences in those areas to be more closely related to two factors: level of education, and how long the user has used the Internet, rather than age or income levels. There are minor blips in standard demographic categories, but I wouldn't call them statistically significant. Sample of 1,200 users. Method: User poll, June 2001. Website category, Internet, Subcategory, Education. Average user experience on Internet: 14 months, Median 12 months, Average age: 28, Median age 29. Percentage of users who disable cookies 10.8% of total users Of those users: 0-3 months of Internet usage: 0.5 3-6 months of Internet usage: 4% 6-12 months of Internet usage: 24% 12-24 months of Internet usage: 42% 24-48 months of Internet usage: 20% 48-60 months of Internet usage: 6% 60+ months of Internet usage: 3.5% Grade 12 or under: 4% High School grad: 21% Some college 31% College grad 22% Post grad studies 14% Post grad degree 8% Whereas, using the same sample, the age breakdown is pretty much 'even' Under 18 12% 18-25 19% 25-35 18% 35-45 19% 45-60 18% 60+ 14% By gender: Female 46% Male 54% Here's some supporting info, from roughly the same era, from NewsBytes. I've had to use Google's cache function, because my bookmark defaults to the current page/issue. I've fed the long link into make a shorter link for ease of use. http://makeashorterlink.com/?Y2D436DF My experience with browsers vs. demographics shows that the most significant factor influencing which browser used is the one that was used the first time the user accessed the Internet. Simple as that. 90% of users do not switch browsers. They will upgrade within the same browser family, but both actions (switching browsers and speed of upgrade vs. release date) are most closely related to level of education. Secondary factor is time online. And Netscape users (all versions) averaged 2.9+ years of Internet experience, nearly double that of IE users (all versions), who averaged 1.6 years Internet experience. I can't squeeze any other major differences out of the raw data. This isn't a complete answer to your question, but a comment on what I feel are the most significant areas to focus on. I hope this information offers you a few new directions to explore. ~larre |
Subject:
Re: Relationship between demographics and browser technology
From: paola-ga on 04 Jun 2002 05:34 PDT |
I have found this an interesting exercise if only because I'm still getting answers to *different* questions despite already having got an answer I said I was happy with (in larre's question clarification). I already know that computer and Internet experience are related to choice of technology; the Zona research link in my original question was about browsers used by IT professionals. Computer or Internet experience is only relevant to my question when, say, "IT professionals" are identified as the target audience. I find it hard to believe that a marketing planning group for a new web site to sell wine, for example, would define their target audience in terms of how long web users have used the Internet. Instead, issues like delivery will imply a geographical location, and the products being sold will imply things like age, income and lifestyle. That said, I was in a sales meeting a while back for a company who wanted to put their flower-delivery service online. We talked about how we build compatible web sites as a matter of course, that their site would also work with text-only browsers. Their response was along the lines of "don't bother with any extra effort - we don't want geeks or anoraks using our site." On the chi-web mailing list, I have seen a similar attitude from other developers: some people justify their incompatible web sites by specifically saying that they're designing for their target audience. I assume that "target audience" doesn't mean "any web user" (when general browser stats would apply) and, by the discussion context, that "target audience" is defined in marketing terms, not in technology terms (which, I contend, are completely arbitrary). In the context I've described, larre basically confirmed that nothing meaningful can be said about a potential web site visitor by the browser (or related technology) they use. I'm going to mail the guy I quoted to see what evidence they have; I'm also considering mailing the companies that sell reports to see whether they have the kind of correlated data I'm interested in. I'll follow-up here - alternatively, anyone interested can mail me (I'm listed second in a Google search). Paola |
Subject:
Re: Relationship between demographics and browser technology
From: remoran-ga on 07 Jun 2002 09:07 PDT |
Hi paola Just as a followup to the answer & clarification I provided. Demographics on users, as you well know, are very sophisticated and developers of specific web applications use them religiously to help insure that their programs will be successful in the marketplace. (net usage, education, age, etc., etc.) In terms of programming, the key here is that any application developed must run on all browsers that work with accepted internet protocols. (IE 5, Opera, Mozilla, NS6 are the main ones here.) If this is not done, the program in question will fail. I know this from experience as I am a developer and have gone through the required steps to make sure my programs do just that. Regarding the validity issue on the web developer's statement, I will stand by that because developers can pick and choose from a wide variety of options (Flash, PDF, CSS etc., etc.,) that are web savvy and will run on all of the main browsers without a problem. I like this because it eliminates self imposed restrictions as to what program will run on what platform. This is why the Net has revolutionized programming and has turned computing into a universal enterprise that can be uses by all. As refererence, here are sites for browser characteristics geared to web developers. These are very important resources for people like myself. http://www.upsdell.com/BrowserNews/browsers.htm is a terrifc site for browser stats. This url talks of browser futures. http://www.netmechanic.com/browser-photo/tutorial.htm is a "what to look for" in difference among the main line browsers. The key here is not being on the "bleeding edge" and http://www.alistapart.com/stories/tohell/ talks about staying current with new browsers that adhere to standards. The majors are promonently listed. Bob PS, Comments made by everyone on your question are absolutely terrific (wish I had thought about Nielsen). |
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