Hello Holstein13,
My result list of keywords upon examining your site and FreshLinks
product:
- bookmark
- bookmarks
- favorites
- favicon
- shareware
- freshlink
- freshlinks
And phrases:
- sort bookmarks
- sort favorites
- group bookmarks
- group favorites
- bookmark management
- favorites management
- manage bookmarks
- manage favorites
- favorite icons
- internet explorer add on
- browser tool
- browser helper
- browser wizard
- browser add on
- link validation
- link validator
- favicon ico
- trial ware
- fresh links
- up to date links
- update links
- update favorites
- update bookmarks
Please let me elaborate on some important issues, because I believe it
might be crucial to your task.
In short, Search engines love content!
What does that mean for search terms? If you're referring to
meta-keywords on your pages, it doesn't hurt to have them -- but they
can also be emphasized too much.
If you make sure you have lots of contentual pages, you automatically
cover all the best terms that could lead a potential user to your
product.
What I mean by "content" is:
- in-depth product descriptions
- online-help in form of lengthy, detailed tutorials
- a public user forum right on your site
- translations of pages in as many languages as possible
And also, search engines love text! Images (and Flash, used
selectively) may become important enhancements to your site once the
customer is there -- but they're of less influence to attract a
customer in the first place, since your site might not get the optimum
listing. If possible, assure your images and Flash animations have
additional text-only alternatives.
It's also important how these search terms are marked up; are they
emphasized, in headings, in page titles? Are they in file-names? This
combined can add much more value than a single meta-keyword.
Some additional thoughts on how you can make sure you don't exclude
important keywords:
- think of your product from a variety of angles
- think about different user bases and how they could approach finding
your product
- listen in to newsgroups, and how people talk about the problems to
which you provide a solution
Last not least, be creative; give a chance to Thesaurus (
http://www.thesaurus.com ), Google Sets ( demo via
http://labs.google.com ), as well as back-and-forth translation (
http://world.altavista.com ).
But I can see you've already been creative by asking here -- so I hope
this helped.
Good luck! |