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Q: Counselling ( Answered 5 out of 5 stars,   1 Comment )
Question  
Subject: Counselling
Category: Business and Money > Advertising and Marketing
Asked by: lindag-ga
List Price: $2.00
Posted: 17 Apr 2003 12:40 PDT
Expires: 17 May 2003 12:40 PDT
Question ID: 191892
Why do I come up as the first line of search result under "Evelyn
Gaylard" with the British Association of Sexual and Relationship
Therapy when I am only a General Member of this Association.
By contrast I am "A Registered Counsellor" with the British
Association of Counselling and Psychotherapy and this does not come up
at all.  Thank you  Evelyn Gaylard   www.egcounselling.co.uk
Answer  
Subject: Re: Counselling
Answered By: tehuti-ga on 17 Apr 2003 14:07 PDT
Rated:5 out of 5 stars
 
Hello Evelyn,

The reason why a Google search on your name shows you to be a member
of the British Association of Sexual and Relationship Therapy, but
does not show the same for the British Association of Counselling and
Psychotherapy lies in the way the two organizations lists their
members on their web sites.

The British Association of Sexual and Relationship Therapy has a
series of web pages, each listing one specific class of members in one
specific region. So, for example, the page for General Members in
London & Middlesex
is http://www.basrt.org.uk/content/show_therapists.asp?area=1&status=general
When you go to the Association's home page, there is a link
"therapists". Clicking on that opens a page with links to lists of
Supervisors, Accredited Members  and General Members. Clicking on
General Members opens a list of links to the various regions, and
clicking on London & Middlesex takes you to the page that lists your
name.  Therefore, there is a chain of three links between the home
page and the page that lists your name. Google, like other search
engines, works by following links from the home page, and then follows
other links it finds on the next set of pages and so on, so that it
gradually includes all the pages of a web site into its indexes.
Therefore, the London & Middlesex page, with all the information on it
including your name, has been indexed by Google.
 
The British Association of Counselling and Psychotherapy does not have
a set of web pages listing members. Instead, the details on members
are included in a database which can be searched in various ways:
http://www.bacp.co.uk/seeking_counsellor/seeking_counsellor_frameset2.htm
 The results of each individual search are put together into something
called a "dynamic" web page. This is a page which is generated only in
response to a search; it is not present on the web site all the time.
The Google search engine is not able to crawl the database itself. 
Therefore, when it crawls the BACP web site, it has no way of indexing
your name in relation to this site.

The only way a search engine would show you as a member of BACP would
be if you or someone else created a web site which included a page
with your name and details of your membership.

Database contents are part of what is known as the "Invisible Web", a
huge body of information that is present on the Internet but is not
indexed by search engines:
"Invisible web is the term used to describe the content that Search
Engines cannot access. It is estimated that the size of the invisible
web is 500 times bigger than the visible web. This is also known by
the term ‘deep web’. There are many reasons why Search Engines cannot
find all the information available on the Internet.
Search Engines cannot index Websites that require registration for
accessing their contents.
The database of a Search Engine is compiled automatically by spiders.
Spiders can find a page only if it is linked to any other page they
already ‘know’.
Search Engines may choose to exclude certain websites or webpages for
format reasons.
Search Engines do not immediately index new pages and new information
on old pages. It is estimated that Search Engines are out of currency
by 3-4 months.
Many websites store their information in a database and dynamically
create a webpage in response to a specific query. Search Engines
cannot index such dynamically created webpages." From Fathoming the
Deep by K.Sahasranaman
http://www.e-chemsolutions.com/Articles/SmartSearch16.htm

Search strategy: I already knew the answer to the question. However,
in order to find a citation to back up the answer, I searched Google
for: "search engines" "cannot index" database

Clarification of Answer by tehuti-ga on 17 Apr 2003 14:16 PDT
Hello Evelyn, 

I've just noticed that your web site does mention your membership of
BACP. However, your site does not appear in a Google search.  Have you
submitted it to Google?  If yes, then you might need to think of what
you can do to encourage Google to index it.  This is a topic outside
of my expertise.  There have been a number of excellent answers about
this posted on Google Answers. For example, here is one with very
general advice: http://answers.google.com/answers/main?cmd=threadview&id=176091
and there are many more.  Alternatively, you might wish to consider
submitting another question asking for someone to review your site and
give you some specific advice.
lindag-ga rated this answer:5 out of 5 stars and gave an additional tip of: $20.00
Really impressed with answer and personalised memo at the end
Thank you   tehuti-ga

Comments  
Subject: Re: Counselling
From: tehuti-ga on 18 Apr 2003 03:32 PDT
 
Thank you very much, Evelyn, for your rating and extremely generous tip.

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