Google Answers Logo
View Question
Q: corporate strategy ( Answered,   0 Comments )
Subject: corporate strategy
Category: Miscellaneous
Asked by: shoma-ga
List Price: $2.50
Posted: 21 Apr 2003 17:08 PDT
Expires: 21 May 2003 17:08 PDT
Question ID: 193562
Does any one know about the corporate strategy of kellogg company? or
Does anyone have any knowledge of an analysis on Kellogg Company?
Subject: Re: corporate strategy
Answered By: sldreamer-ga on 22 Apr 2003 00:13 PDT
Hi shoma,

The information you are seeking can be found in Kellogg Company's
annual reports:

Kellogg Company: Annual Reports & Proxy

The 2002 Annual Report contains a description of Kellogg Company's
latest corporate strategy, as well as an analysis of the company's
recent performance:

Kellogg Company 2002 Annual Report

There are 16 pages on the company's strategy and 8 pages on the
performance analysis.  The strategy discussion begins on page 5 (if
you are looking at the page numbers in Adobe Acrobat Reader) or page 3
(if you are looking at the page numbers in the actual report).  The
performance analysis begins on page 23 (if you are looking at the page
numbers in Adobe Acrobat Reader) or page 21 (if you are looking at the
page numbers in the actual report).

If you do not have Adobe Acrobat Reader (the viewer for PDF files),
you can download it from the following page:

Adobe Acrobat Reader: Download


Search strategy:


Request for Answer Clarification by shoma-ga on 22 Apr 2003 14:24 PDT

Thanks for your reply. I have loked at the report, but I could not
identify it properly. Can you explain it a little bit more.or if you
have any information on this regard as an case?


Clarification of Answer by sldreamer-ga on 22 Apr 2003 15:56 PDT
Hi shoma,

The 2002 Annual Report is the report that Kellogg Company distributed
to shareholders last year.  It discusses the company's strategy,
values, and financial results.

If you look at the pages labeled "FOCUSED STRATEGY" and "EFFECTIVE
OPERATING PRINCIPLES" (near the beginning of the report), you will see
that the company's strategy is based on the following priorities and

Grow Cereal
Expand Snacks
Pursue Profitable Growth
Volume to Value
Manage for Cash
Sweat the Execution

Each of these priorities and principles is described briefly on those
two pages.  The subsequent pages provide much greater detail about
those priorities and principles.

If you look one-third of the way down the report, you will see a page
labeled "Management's Discussion and Analysis."  On this page and the
following pages, you will find an analysis of the company's recent
financial results, as well as the company's outlook for the future.

If you have any additional questions, please request another

There are no comments at this time.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy