wanted 10 tips of things not to do when cost per click advertising.
brief answers are fine

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Request for Question Clarification by serenata-ga on 22 Apr 2003 20:43 PDT

Actually , Respree makes a good point.

For 15 cents per point (after all, Google gets its 50 cents for
posting), you are asking a Google Answers Researcher to supply you
with information that Internet gurus (and wannabee gurus) are selling
in the form of e-books for $30-$60 (depending on the guru).

You might want to rethink the kind of information you're looking for
as opposed to the fee you are offering and then refer to Google's
Pricing guidelines in the FAQ's.

  - http://answers.google.com/answers/faq.html#howmuch

It's up to you, of course, and what you feel a comprehensive answer is
really worth to you.

Serenata

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Clarification of Question by ray_on_the_web-ga on 23 Apr 2003 04:22 PDT

hello serenata-ga

my preference is to 'tip' and tip well for great and insight filled
answers. thank you for your request for clarification. ray

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Clarification of Question by ray_on_the_web-ga on 23 Apr 2003 05:53 PDT

my number 1 preference is for a response based on personal experience
such as question id 193871

At 20 cents per tip, I doubt if you'll get a researcher to answer your
question.

I'll give you a few, however, since I'm bored and have some experience
with this.

1.  Don't neglect to track your return on investment.  You'll need to
build some kind of advertiser tracking into the URL you submit, so you
can track your sales and where they originated from.

2.  Don't get into bidding wars with your competitor.  Its and endless
victious cycle and only the PPC site wins. It just drags down your
return on investment.

3.  Recognize when your return is not happening and pull the plug when
it appears your campaign is unsuccessful.

4.  Use 'forcused' keywords.  Don't broad categories like 'books'. 
'Automotive books' would be an example, if that's what you're selling.

5.  Start off with only a small amount of money to test the waters.  I
put $50 into a PPC site a year ago.  Today my balance is $45, with a
#1 spot on a very generic unfocused keyword.

Hope that helps a little.  Good luck.

thanks for your comment respree-ga. yes you have helped a little. your
point of 20 cents a tip is understood. i would like to 'tip' for great
tips. the faq section of adwords is a good starting point too but
there is nothing like experience from ppc users like yourself. again
thanks

Hello again.

You may want to try the bulletin board at Webmasterworld.com

There is a board for PPC discussion, where people like yourself can
discuss the pro's and con's of PPC.
http://www.webmasterworld.com/forum85/

good morning.thanks for another good comment. yes the webmasterworld
forum is well worth reading. came across several webworld references
as i scanned google answers searching earlier ppc discussions -
notably question id 36206. i appreciate you taking the time to post.
ray