in order to run my wine business more successfully, i am interested in
knowing the importance and implementation of the following processes
in marketing...
segmentation
targeting
positioning

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Request for Question Clarification by serenata-ga on 22 Apr 2003 22:04 PDT

Hello Funky_Monkey ~

You are asking about marketing concepts which, if answered with more
than a passing reference, require a good deal of research and thought.

There are books on marketing, market segmentation, targeting your
specific market, positioning oneself to be the (choose one: best, most
well known, biggest, etc.) which are available for $30-$50 or more at
Amazon or in the form of ebooks by recognized experts in marketing.

If you are expecting an intelligent discussion of these concepts as
well as suggestions on how to improve your own position, you might
want to rethink y our offering price (as in how much good information
would really be for you).

The marketing experts I know all charge consulting fees of $150 or
more per hour.

You can refer to the Google Answers suggestions on pricing here:

  - http://answers.google.com/answers/help.html (look at "C. Price").

Good luck in your endeavors,
Serenata

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Clarification of Question by funky_monkey-ga on 23 Apr 2003 08:05 PDT

thankyou for your prompt response. i am not in need of detailed
technical information on how to market my business at this time, but i
would appreciate a brief detailing of the marketing concepts i have
outlined and their importance. i would like to use this as a starting
point for my own researches into marketing a wine business. thankyou.