I'm trying to find demographic information on the vehicle buying
habits of women & men.  Specifically, it is my contention that a
vehicle such as the Nissan Xterra is a "chick SUV", and conversely the
Chevy Tahoe is a "guy SUV".

Hello.

"Women make up the majority of Xterra buyers, Fessenden says."
source: USAtoday.com
http://www.usatoday.com/money/advertising/adtrack/2001-02-26-ad-track-nissan.htm

"The #1 customer for the hyper-macho Nissan Xterra is.... Women
between 25 and 40. (60% of Xterra buyers fit this profile.) "
source: gaspig.com
http://www.gaspig.com/letter17.htm

"Tahoe demos include fewer female buyers (37 percent) and women
primary drivers (50 percent) than the Suburban."
source: womanmotorist.com
http://www.womanmotorist.com/review/chevrolet/jb-chevrolet-suburban-2k-02.shtml

Some pretty comprehensive statistics on this subject from CNW Market
Research [ http://www.nvo.com/cnwmr] are available on a web page
hosted by Swarthmore College:
http://fubini.swarthmore.edu/%7EWS30/CNWReport.html

Interestingly, the CNW research indicates that both the Xterra and the
Tahoe might be considered "guy" SUVs (57.4% and 54.6% male
respectively).  According to this data, the real "chick" SUVs would
are the Honda Passport (53.7% female), Kia Sportage (52.7% female /
53.1% female for the convertible), and Acura MDX (51.8% female).  The
guys dominated the ownership ranks of certain SUVs: Mercedes G class
(95%), Isuzu Vehicross (77%), Jeep Wrangler (73.1%), and Chevy
Avalanche (72.5%).
Source: CNW Market Research data hosted by Swarthmore College:
http://fubini.swarthmore.edu/%7EWS30/CNWReport.html

search strategy:
"chevrolet tahoe", women, buyers
"xterra buyers", women

I hope this helps.

---

Clarification of Answer by juggler-ga on 23 Apr 2003 00:19 PDT

There's a typo in that last paragraph.

It should have read:

"According to this data, the real 'chick' SUVs are... "

http://hangingon.org/canyonero.html 

(Sorry, couldn't resist...:)

Thanks.  It was just what I was looking for (although not the outcome
I was hoping for!) :)

Here at Marc Heitz Chevrolet in Norman, OK, most Tahoes are sold as
the "wife?s car" is seems to be the ultimate soccer mom vehicle. I
like to see the statistics on the Xterra 2WD Vs 4WD. I think this
option will make a huge difference in both the Tahoe and Xterra. Any
way check out our inventory at www.marcheitzchevy.com we have the
largest selection of Tahoes in the state!