What is the most cost effective way to promote our online language and
knowledge assistance tool?
WordSniffer's core user bases are students, researchers and/or
non-native English language speakers who need to lookup various
dictionaries and reference books constantly.  If you think search
engine submission service is cost effective, please let me know which
companies are good at site submission in Asian and European languages
to Asian and European search engines.  Thank you very much.

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Clarification of Question by wordsniffer-ga on 23 Apr 2003 13:31 PDT

The web site we would like to promote is

http://WordSniffer.com/

There are a number of ways to advertise a site. The first thing to do
is to be sure that each one of your pages has a good number of
keywords embedded in the text. For example, you may wish to make each
translation option into a seperate page. For example Chinese to
English translation would be on one page, and French to English
translation on a seperate. You can still have one central page like
you have now, but have these seperate pages as well and be sure they
are all interlinked and that each page has "chinese english
translation" and/or other relevant keywords embedded in the text of
that page. You can then submit it to the different search engine. Do
NOT use a tool that submits to thousands of search engines at once.
You can use partially automated tools. I recommend
http://selfpromotion.com/.

If you do have a specialized company do this for you make sure to get
one that guarantees certain rankings in the search engine. A few
companies like this are
http://topsearchengineranking.net/
http://www.toptenrank.com
http://www.guaranteedtoprankings.com

I have never used these services and can't vouch for them. I did find
these in the top 10 at google so I would say that's a good sign!


Easily the most cost effective way to advertise is through CPC (cost
per click advertsing). I just finished a "top 10 tips" for CPC
advertising that I would refer you to:
http://answers.google.com/answers/main?cmd=threadview&id=193878.

To be more specific here is a list of keywords search terms that I
would recommend you use:

english chinese translator
english japanese translator
english german translator
english italian translator
english spanish translator
english french translator
english latin translator

english chinese translation
english japanese translation
english german translation
english italian translation
english spanish translation
english french translation
english latin translation

english chinese dictionary
english japanese dictionary
english german dictionary
english italian dictionary
english spanish dictionary
english french dictionary
english latin dictionary

english chinese dictionaries
english japanese dictionaries
english german dictionaries
english italian dictionaries
english spanish dictionaries
english french dictionaries
english latin dictionaries

translator
translation
dictionary
dictionaries

And of course, you will want to get as many sites as possible to link
to yours. Not only do you get click throughs for free but this will
improve your search engine ranking. Since your service is partially
free you may be able to get a lot of "virtual reference desks" to list
your service.

Good luck and hope your business is prosperous and successful for you!
-shiva777

Getting other sites to link to yours is very cost effective :)
http://searchenginez.com/chinese.html