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Q: Research about Netherlands Media Markets (TV, Print, Radio) ( Answered 2 out of 5 stars,   3 Comments )
Subject: Research about Netherlands Media Markets (TV, Print, Radio)
Category: Business and Money > Advertising and Marketing
Asked by: sharonshani-ga
List Price: $50.00
Posted: 24 Apr 2003 00:30 PDT
Expires: 24 May 2003 00:30 PDT
Question ID: 194677
I am looking for a research in ENGLISH, that details the players in
the Dutch MEDIA market - TV, Radio, Print. It should include companies
description, leading managers, holdings, owners, share of market etc’.

The research must not be more than 2 years old. 
The research should focus on the players themselves, and not on
Subject: Re: Research about Netherlands Media Markets (TV, Print, Radio)
Answered By: j_philipp-ga on 24 Apr 2003 01:31 PDT
Rated:2 out of 5 stars
Hello Sharonshani,

For a short overview on the Dutch media market, let me quote the
following page:

BBC News - Country profile: The Netherlands

"The Dutch public broadcasting system is unique. Programmes are made
by a variety of groups, some reflecting political or religious
currents in society, others representing interest groups. These
organisations are allocated airtime on TV and radio, in line with the
number of members they have.

Public radio and TV channels face stiff competition from commercial
stations, which mushroomed after a 1988 law lifted the ban on
commercial broadcasting.

The Dutch TV market is very competitive. Viewers have access to a wide
range of domestic and foreign channels, thanks mainly to one of the
highest cable take-up rates in Europe. Every province has at least one
local public TV channel.

Newspaper ownership is highly concentrated. Most titles are
broadsheets; Dutch readers have not developed a taste for tabloid

The press 
Algemeen Dagblad NRC Handelsblad De Telegraaf De Volkskrant Trouw 

NOS - oversees the country's three national public networks BVN TV -
external TV service for Dutch-speakers abroad RTL - commercial,
operates RTL4 and RTL5 channels SBS - commercial, operates SBS6, Net5
and V8 channels Veronica - commercial

NOS - oversees public radio stations, including news and information
station Radio 1, music network Radio 2, pop station 3FM, cultural
station Radio 4 Radio Netherlands - international broadcaster,
programmes in a number of languages including English Sky Radio -
popular commercial FM station, non-stop music Radio 538 - popular
commercial FM station, pop and dance music"

For a more extensive list, I went to the EMS (European Media &
Marketing Survey) web site. Following is a selection what's available
on the page:

EMS - Netherlands

BBC Prime
BBC World
Bloomberg TV
CNN International
Deutsche Welle
Fashion TV
MTV Europe
National Geographic Channel
Sky News 
TCM (Turner Classic Movies)
Travel Channel
TV 1 (BEL)
TV 2 Ketnet/Canvas (BEL)
Canal+ Rood
Canal+ Blauw
Ned 1
Ned 2
Ned 3
Net 5
TMF (The Music Factory)
Financial Times
International Herald Tribune
USA Today
Wall Street Journal Europe
The Economist
Forbes Magazine
Algemeen Dagblad
Het Financieele Dagblad
NRC Handelsblad
Het Parool
Nederlandse Staatscourant
De Telegraaf
De Volkskrant
Een regionaal dagblad
Beleggers Belangen
FEM De Week
HP/De Tijd
Management Team
Vrij Nederland


I assembled the following research papers for you:


European Media Ownership - The Netherlands (by the International
Federation of Journalists)

- Overview
- Terrestrial TV and Radio
- Cable, Satellite and Multimedia
- Newspapers and Magazines
- Transnational Groups
- Main Players


The following detailed report includes recent data:

Dutch Media (by Dr. Piet Bakker, University of Amsterdam) [PDF]

"What is so special or different about the media in the Netherlands?
First we look at what we don't have:
 * We have no Sunday papers like in the UK, Germany, Italy, Franceetc.
 * We have no party press anymore, a lot of European countries(Italy,
Scandinavia) still have a party press. (...)
 * We have no sports papers like in France, Spain or Italy (...)
 * We have no tabloid press like in the UK (the Sun) or Germany (Bild
 * We have no media-tycoons unlike in the UK, France, Italy or
 * We have no national government owned television or radio station.
 * We don't have a telecommunication monopoly anymore.

What do we have instead of this all?
 * We do have high readership of newspapers and magazine (...)
 * We do have very concentrated print media , only three publisher sof
newspapers control 90% of the circulation.
 * We do have succesfull free daily newspapers.
 * We do have many tv- and radio stations, national, regional and
 * We do have a very high rate of cable-penetration , probably one
ofthe highest in Europe.
 * We do have merging telecom, television and cable services"


Television channels in the Netherlands

- Broadcasting regulatory authority
- National channels with analog terrestrial licence
-  - Public service 
-  -  - General public service broadcasting organisations
-  -  - Religious broadcasting associations
-  -  - Other broadcasting associations
-  - Private 
- Television channels packagers
-  - Satellites packagers
-  - Main cable operators


If you are willing to pay money for reports, see the following list of

Netherlands Cable & Satellite Television 2002

Netherlands Television 2002


- Market size
- Market segmentation
- Market shares and web-links
- Distribution
- Socio-economic data
- Forecasts
- Further sources, including trade associations

The price is US$ 224 each.


Here is a short article with illustration:

Media expenditures Dutch telecom advertisers (2002)


And this Adobe Acrobat Reader document:

Magazine Publishing - A Quiet Life? The Dutch Market for Consumer
Magazines (by Jacco Hakfoort and Jürgen Weigand) [PDF]


Hope this helps!

Further references:

These are in German, so I exclude them from above resources, but list
them here in case it's of additional use:

Bibliography: History of Televsion

The only recent entry:
- Der Rundfunk in den Niederlanden [German for: Radio in Netherlands]
(by Van Reenen)
This handbook covers in two volumes the years 1998-1999, and 2000-2001

About the Dutch media market [PDF]

Search terms:
netherlands tv radio print market
dutch tv radio print market
media market print radio tv
"key players" media radio print tv "netherlands OR dutch"
sharonshani-ga rated this answer:2 out of 5 stars
It was basicly OK, but I needed much more info as I said in my question.
In case more money was needed I preffer to know that than getting a paritial answer

Subject: Re: Research about Netherlands Media Markets (TV, Print, Radio)
From: j_philipp-ga on 28 May 2003 07:34 PDT
Hi Sharonshani,

Sorry the answer didn't satisfy you completely. Next time, when you
want more information, you may want to ask for a clarification before
rating the answer. (Then the researcher will have a chance to add
Subject: Re: Research about Netherlands Media Markets (TV, Print, Radio)
From: sharonshani-ga on 29 May 2003 03:07 PDT
Sorry. You are right my mistake.

If I could know I would increase my rating, since I think you responce is right.
Subject: Re: Research about Netherlands Media Markets (TV, Print, Radio)
From: j_philipp-ga on 18 Jun 2003 07:04 PDT

Thanks, and don't worry about increasing the rating, it's not a big
deal! I hope the answer was to some satisfaction and I invite you to
come back to Google Answers again whenever you have a question. Now
that you know you can easily ask for an answer clarification, I'm sure
next time you won't be disappointed.

Since you say you would be willing to pay more for further
information, you might want to post the question again. If so, just
refer to this question (ID 194677), and ask Researchers to not
duplicate the information already collected in my answer. If someone
will find new relevant information, they can answer it, and if nobody
answers, you won't have to pay the question price (only the $0.50
listing fee), so it should be a win-win situation!

I hope this helps!

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