This assignment requires researching and developing a detailed written
public relations
program for a real organisation.
The topic and subject will need to selected in the first week and
discussed and agreed
with the lecturer/course co-ordinator (distance students)/tutor.
1. An interim Report is due at the end of Week Six which must meet the
following
criteria:

 Evidence that an organisation has been selected and approached and
at least
two preliminary interviews conducted-4

 A situational analysis has been made-3

 A set of goals and objectives have been developed and agreed by the
organisation-4

 A research methodology has been developed, with appropriate
academic
referencing-4
The following plan outline is suggested.

 Situational analysis (statement of problem/ describe opportunity)

 Goals (outcomes) and objectives (process and specific activities)

 Research

 Identify publics and stakeholders (demographics, psychographics,
infographics)

 Strategies and tactics

 Media decisions (communication methodology)

 Implementation, budgets and evaluation outcomes
You must focus on public relations/ communication issues, not
management or marketing
activities. You may include a separate list of recommended management
tasks you
believe necessary as an appendix and why they would be required to
ensure the
successful implementation of your program.
With reference to budgets, the only full calculation to be worked out
by you for your
budget is the fee for time based on an hourly rate you set for
yourself. Once you have
worked out roughly how long it will take you to complete some of the
projects you have
set in the program you will be able to determine roughly what you can
achieve in a onemonth
or a six-month timeframe. This will be a guide to timing your
activities to meet
your objectives. You should assume that work involving photographers,
designers,
printers, producers or other outside contractors is still to be costed
and will not be
included in your program.
Evaluation criteria – Assignment 3 Final report
1. Plan development (10):

 Evidence of appropriate research/environmental analysis

 Evidence of appropriate public relations theory to support the
proposal
2. Planning process (15):

 Evidence of problems/opportunities analysis; goal and objective
setting

 Design of a programme that meets criteria of identifying
publics/defining
strategies and tactics/communication methods

 Practical budgets

 Plan outcomes and evaluation methodology
3. Plan presentation (10):

 Professional presentation, free of grammatical and typographical
errors with
appropriate referencing

 Layout and design comprehensive with timelines and resources
appropriately
allocated

 Professional presentation that is logical, coherent, realistic and
persuasive

 Rationale and outcomes convincing with goals and objectives tied to
the
outcomes

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Request for Question Clarification by pinkfreud-ga on 24 Apr 2003 21:32 PDT

Please review Google Answer's pricing guidelines: 

"$10-$15 ·  Can be answered with 30 minutes of work"  

http://answers.google.com/answers/pricing.html

I doubt that the very time-intensive project involved here is likely
to be undertaken by a Researcher for $7.50 (the Researcher's share of
the fee.) I believe you will get better results if you raise your
price to offer compensation adequate to the effort that is likely to
be involved, or narrow the assignment drastically.

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Clarification of Question by geniusneg-ga on 25 Apr 2003 03:06 PDT

Their are two written reports in my question, Interim report has to be
1500 words and the final report has to be 4000 words , if you could
tell me how much money you will be interested if you have interest in
doing this question, then i might have positive response for you.