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Q: Internet Usage by time of day by U.S. ( Answered 5 out of 5 stars,   1 Comment )
Subject: Internet Usage by time of day by U.S.
Category: Science > Technology
Asked by: ernestodc-ga
List Price: $2.00
Posted: 26 Apr 2003 17:43 PDT
Expires: 26 May 2003 17:43 PDT
Question ID: 195955
I'm writing an article about the importance of a web site.  One of the
things I'm stating is that there are plenty of potential visitors that
use the web, past regular business hours.

I'm looking for something I can cite, I'm interested in any studies
over age internet usage broken down by time of day.

It would be nice to know the average usage by Internet users broken
down by time of day.  I know there's probably quite a bit of users
that use the Internet between 5pm - 9pm, past business hours.  I'm
interested in know a good source for that information.

Thank you.
Subject: Re: Internet Usage by time of day by U.S.
Answered By: bobbie7-ga on 26 Apr 2003 19:16 PDT
Rated:5 out of 5 stars
Hello Ernestodc,

Thank you for your question.

 “The Online Publishers Association (OPA) has released a White Paper
that identifies, examines and characterizes Internet day-parts. Among
the findings reported on in the paper is that audience share and
demographics of Internet content sites vary by time of day.”

“The paper concludes that five distinct day-parts exist on the
Internet: Early Morning (M-F, 6am-8am), Daytime (M-F, 8am-5pm),
Evening (M-F, 5pm-11pm), Late Night (M-F, 11pm-6am), and Weekends
(Sat-Sun, all day).”

The study was based on U.S. Internet usage in September 2002 from

“Hourly usage data for all 30 days in September was segmented by
gender/age, household income and usage location (home versus work), as
well as by site category.”

I-Media Connection

The White Paper “The Existence and Characteristics of Dayparts on the
Internet” is available, free-of charge, at the OPA Web site.

You may download it directly from this URL

The Existence and Characteristics of Dayparts on the Internet


Daypart audience composition by age and gender – page 8

Usage of top site categories by time of day – page 10

Average minute audience by daypart – page 5

Daypart Audience Composition by Household Income Level - page 7

Daypart Audience Composition by Location of Use - page 7

Source: Online Publishers Association

Search Criteria:
Internet Usage by time of day by age

I hope you find this helpful and if there is anything that I've
written that needs clarification, please ask before you rate this

Best Regards,
ernestodc-ga rated this answer:5 out of 5 stars and gave an additional tip of: $3.00
No, that's perfect!  Thank for you for the extra work!

Subject: Re: Internet Usage by time of day by U.S.
From: bobbie7-ga on 15 May 2003 11:46 PDT
Thank you for the great rating and tip!


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