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Q: SEO regarding two keywords that are for the same thing. ( Answered,   1 Comment )
Subject: SEO regarding two keywords that are for the same thing.
Category: Business and Money > eCommerce
Asked by: michael101-ga
List Price: $20.00
Posted: 29 Apr 2003 02:09 PDT
Expires: 29 May 2003 02:09 PDT
Question ID: 196942
I want to create a site on Coenzyme Q10. The problem is that from
my research, approximately half the searches are done on the keyword
as above - "coenzyme q10" - and the other half on "coq10".

How do I list the keyword in the Title, Heading, Body etc. so that it
should rank well under both keywords?  Is this at all possible, or am
I better off in creating two separate sites. It's a lot of extra work,
because if it's two sites, I'd have to vary the content, so as not to
get penalized by the engines. But if there is no other way, I'll do

Thank you.
Subject: Re: SEO regarding two keywords that are for the same thing.
Answered By: j_philipp-ga on 29 Apr 2003 02:37 PDT
Hello Michael101,

I do not suggest to create two sites.
SEO rule-of-thumb: If it doesn't help your visitors, it's not a good
idea to do something solely for the purpose of optimizing for search
engines. If Coenzyme q10 / Coq10 are synonymous, your information on
the subject should be in one place (also, Google might remove
duplicates, and as you pointed out you would have to create

Rather, my suggestion is to use both words in the title, such as:

- Information on Coenzyme q10 / Coq10
- Coenzyme q10 / Coq10 History
- Media downloads: Coenzyme q10 / Coq10


- General Information - Coenzyme q10 (Coq10)

... and other variants. Additionally to this scheme, for some pages
you might take a "relaxed" approach and have some pages include only
one variant of either Coenzyme q10/ Coq10 in the title:

- Information on Coenzyme q10 (Coq10)
- Coenzyme q10 History
- Media downloads: Coq10

Now, the header: I suggest using one or the other term, but not
together. And for the body content, either repeating the title-scheme
of combining both terms, or alternating between the two.
Ask yourself: does it look silly to write Coenzyme q10/ Coq10
repeatedly? Do you help the visitor by using both terms? Can the
reader easily switch between the one and the other if you alternate?
Would some readers know the one variant, but not the other? How common
is it in scientific publications to see something like "Coenzyme q10/
Coq10" or "Coq10 (Coenzyme q10)"?

Note: what's important are not only the keywords that you have on
_your_ page. What's very important are the words that other people put
on _their_ pages when linking to you. If you think most people will
use either the one or the other variant of the term when linking to
you, then your site automatically covered both words -- it wouldn't
even matter if you used both variants on your page.

Hope this helps!

Request for Answer Clarification by michael101-ga on 29 Apr 2003 06:22 PDT
Hi j_philipp;

You mention that if it doesn't help the visitors, don't do it. But it
DOES HELP the people who want to know about it. The 50% who type in
the other keyword will not see it if it's not in the Title and
Headline. I presume you are familiar with SEO; if the EXACT keyword
doesn't appear in both the Title and Header, it will not show up under
that keyword, even if it's mentionned in the body. (It may show up on
Page 25 on Google, which means NOBODY will see it).

What if I have a Title that goes like this; "History of Coenzyme q10,
also known as coq10"? Ditto for the Headline.

In the body, I can alternate between the two keywords, and once or
twice mention it the way I suggest using it in the Title & Headline.

In scientific publications, they generally use this format: Coenzyme
q10 (coq10). Here is a link from a coq10 medical research

In the last paragraph where you mention about how the links are

Again, if the EXACT keyword isn't in the Title and Headline, there is
NO CHANCE of it appearing on Page 1 or 2, regardless of what's in the

I don't really care if it's covered under both keywords, if the other
keyword that's not in the Title will end up on Page 55.

I would like to the best of my ability - and with your advice - to
have a chance of BOTH keyword searches appearing on page 1 or 2.

I would appreciate your input.

Thank you,


Request for Answer Clarification by michael101-ga on 29 Apr 2003 09:47 PDT
Hi j_pilipp;

I've received an e-mail from Google Answers that a new comment was
posted to my question. I don't find any. Does this mean that you
consider your original answer complete?


Clarification of Answer by j_philipp-ga on 29 Apr 2003 20:41 PDT
Hello again Michael101,

First of all, no I don't consider my answer complete until you're
satisfied -- the comment you were notified about is not by me, thus
doesn't appear in the clarification section (instead, it's right at
the bottom of the page).

Now, you write "Coenzyme q10 (coq10)" is also used in scientific
publications. There we have the absolute ideal then. I would include
this in both title and header.

You say that both keywords have to appear in both title and header for
you to be found. Well, yes and no. You're right, if there's high
competition and not too many people link to you, this is the case. It
would optimize your ranking, but, and I just provide this as
additional information, sometimes even sites that _don't_ feature the
keyword or phrase entered _at all_ (neither in title, header, content,
meta-keywords or meta-description) end up in the number 1 spot for
that keyword/ phrase. [1] (All this is due to Google's ability to
analyze the keywords used in links that point to the page, and those
have a great weight -- other search engines might react differently.)

In any case, when all is said and done, there is no better alternative
-- creating two sites (especially and exclusively for the sake of SEO,
which is what I was referring to above concerning the "rule-of-thumb")
is not the best idea. So I still strongly suggest choosing both
keywords in title and header, and either alternating the terms in the
content or again using both, like "Coenzyme q10 (coq10)".

I wish you good luck with your site; hope this answers it!


[1] As a practical example, enter the phrase "alt tag" into Google and
press "I'm feeling lucky". The page you will end up on (at the time
I'm writing this) is the W3C specification of HTML, and the number 1
reference page for this keyword. Even though they officially call it
"alt attribute" -- open the HTML source of that page from your browser
and try to locate the string "alt tag"; you won't find it, since it's
_not_ contained anywhere within that document -- quite surprising when
one sees that for the first time! The fact that so many people point
to this page using "alt tag" is enough for Google to rank it highly
for that phrase.
Subject: Re: SEO regarding two keywords that are for the same thing.
From: jeremymiles-ga on 29 Apr 2003 07:29 PDT
Have you considered using the Google Adwords service?  You can get a
sponsored link onto the page, and you only pay if the user clicks it. 
(Whilst the search results are different, the sponsored links seem the
same for both search terms.)


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