I am trying to develop new wholesale accounts for a very small
business -- a producer of handmade garments that can be viewed at
www.jensenknitwear.com.
I know the extended SIC code for such business, so I can get mailing
lists, but I want most of all to reach small shops in resort areas --
places where a new crop of folks with deep pockets arrives weekly.
Those are our very best prospects. Forget chains and department
stores, because they're tough to deal with and are often bad pays for
small suppliers. Forget snail mail, too, because it's just too
expensive to mount such a campaign for a business this size. As my
subject indicates, I want to develop an email campaign...on a
shoestring. All I really need is to develop the right email list, or
procure it inexpensively. How would one go about that intelligently?

Many thanks.

Unfortunately email campaigns are not that effective. Unsolicited
emails are considered spam and most people dislike and immediately
delete them. A snail-mail campaign would be more work and cost more
but in my opinion would have a much better chance of succeeding. Just
my two cents. -shiva777

Andrew:
As someone who's idea of a good wardrobe is an endless supply of
cotton-T's and sweats, this is far afield from my expertise <g>.

I do have a few resources for you, which may steer you in the right
direction:
http://www.apparellink.com/
http://www.fashionbizinc.org/BusinessResources.asp
http://www.fashionforprofit.com/

A good marketing pro can help you with copywriting for emails and
snail-mail letters: They *do* get results, when done properly.

Good luck!