I'm writing a paper for a marketing class.  Here is exactly what the
professor wants:

Describe the strategies used in marketing Harry Potter; the industries
impacted by the success of the books; international marketing
differences that have emerged; and the controversies that have
erupted.  Additionally, analyze the marketing methods that have been
used, and finally, describe methods you recommend for marketing the
future Harry Potter and movies.

I'll offer more than I usually do for help with this assignment. 
However, please don't take my money if all you are going to do is give
me Web sites to look at.  A few of your own bullet points or specific
answers to the questions is what I need, especially the last part on
describing methods you recommend for marketing the future Harry Potter
books and movies.  I still need references...Web sites, etc ...but
please give me a little more.  I've got to turn this thing into a 10
page paper using at least 5 sources, etc. Thanks.

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Request for Question Clarification by tox-ga on 04 May 2003 18:14 PDT

rwh1955,
I'll post here what I've found so that you can tell me if this is
specific enough for your needs.

Section 4. World Wide Success and Section 6. Marketing of Harry Potter
on the link: http://www.hausarbeiten.de/rd/faecher/hausarbeit/anl/14229.html
The author uses the following sources (English and German)
- Knobloch, Jörg :Die Zauberwelt der J.K. Rowling; Hintergründe &
Facts zu "Harry Potter". Verlag an der Ruhr, Dezember 2000
- Rowling, Joanne K.: "Harry Potter and the Philosopher`s Stone".
Bloomsbury, Great Britain,1997
- Rowling, Joanne K.: "Harry Potter and the Chamber of Secrets".
Bloomsbury, Great Britain,1998
- Schneidewind, Friedhelm: Das ABC rund um Harry
Potter.3.Auflage,November 2000
- Stoldt, Hans Ulrich: Uni Spiegel, Phantastische Geheimnisse. Heft
1,Februar 2001,p.37
Internet:
- www.cesnur.org/recens/potter_0.53.htm 
- www.hausarbeiten.de/cgi-bin/archiv/anglistik/angl-harrypotter.shtml
- www.hindustan-times.com/notram/180800/detOP102.htm 
- www.movies.warnerbros.com 
- www.rohan.sdsu.edu
- www.spiegel-online.de/0,1588,8160,00.html 
- www.spiegel.de/0.1588,81860,00.html

This page talks about the psychological appeal of Harry Potter and
other fascination as a result of contents and such:
http://www.hausarbeiten.de/rd/faecher/hausarbeit/enc/20784.html
This author uses the following sources:
Primary literature

1) Goudge, E., The Little White Horse, Oxford, Lion Publishing, 2000²
2) Ibbotson, E., The Secret of Platform 13, London, Macmillan
Children′s Books, 2001
3) Murphy, J., The Worst Witch, London, Puffin Books, 1996 
4) Rowling, J. K., Harry Potter and the Chamber of Secrets, London,
Bloomsbury Publishing, 1998
5) Rowling, J. K., Harry Potter and the Goblet of Fire, London,
Bloomsbury Publishing, 2000
6) Rowling, J. K., Harry Potter and the Philosopher′s Stone,
London, Bloomsbury Publishing, 1997
7) Rowling, J. K., Harry Potter and the Prisoner of Azkaban, London,
Bloomsbury Publishing, 1999
8) Scamander, N. alias Rowling, J. K., Fantastic Beasts and Where to
Find Them, London, Bloomsbury Publishing, 2001
9) Shapiro, M., J. K. Rowling, Nürnberg, Burgschmiet Verlag, 2000 
10) Whisp, K. alias Rowling, J. K., Quidditch through the Ages,
London, Bloomsbury Publishing, 2001

Secondary literature

11) Beuning, B., Knobloch, J., Literaturkartei zum Jugendbuch von
Joanne K. Rowling ,,Harry Potter und der Stein der Weisen", Mülheim a.
d. Ruhr, Verlag an der Ruhr, 2000
12) Houghton, J., Was bringt Harry Potter unseren Kindern?, Basel,
Brunnen Verlag, 2001
13) http://www.hausarbeiten.de/rd/archiv/anglistik/angl-text10.shtml 
14) Kienitz, G. W., Grabis, B., Alles über Harry Potter, Kempen,
moses. Verlag, 2001
15) Knobloch, J., Die Zauberwelt der J. K. Rowling, Mülheim a. d.
Ruhr, Verlag an der Ruhr, 2000
16) Knobloch, J. (ed), "Harry Potter" in der Schule, Mülheim a. d.
Ruhr, Verlag an der Ruhr, 2001
17) Kutzmutz, O. (ed), Harry Potter oder warum wir Zauberer brauchen,
Wolfenbüttel, Bundesakademie für kulturelle Bildung Wolfenbüttel, 2001
18) Preissner, S. & S., Die Zauberschule, München, Ullstein
Taschenbuchverlag, 2000
19) Spinner, K. H. (ed), Im Bann des Zauberlehrlings?, Regensburg,
Verlag Friedrich Pustet, 2001
20) Zollner, B. M., Mentor Interpretationshilfe zu J. K. Rowling
"Harry Potter and the Philosopher′s Stone", München, Mentor
Verlag, 2002

Encyclopaedia

21) Hein, R., Kennen Sie Severus Snape?, Bamberg, Collibri Verlag,
2001
22) Hornby, A. S., Oxford Advanced Learner′s Dictionary, Oxford,
Oxford University Press, 19955
23) Schneidewind, F., Das ABC rund um Harry Potter, Berlin, Lexikon
Imprint Verlag, 2000³
24) Zollner, B. M., Langenscheidts Großes Zauberwörterbuch, Berlin &
München, Langenscheidt, 2001

Magazines and Newspapers

25) Falz, H.-J., Potter und der liebe Schotter, in: Max, 2001, Nr. 24,
p. 40 - 44
26) Görl, W., Konjunktur für Wunderbesen, in: Süddeutsche Zeitung of
November 22nd 2001, p. 3
27) http://www.thetimes.co.uk/article/0,,2001230004-2001231268,00.html
28) http://www.thetimes.co.uk/article/0,,321-21928,00.html


As for the controversies, I have noticed two major ones - one caused
by the content of the books and one caused by the marketing of the
books.
Content wise:
Is Harry Potter Evil? (New York Times)
http://www.judyblume.com/articles/harry_potter_oped.html

Harry Potter - Hero or Heathen : About.com
http://collectbooks.about.com/cs/harrypotter/a/hpotterbanned.htm
The google cache of that page has different content so it is worth
looking at.
http://216.239.53.104/search?q=cache:lRKq1NLRv3wC:collectbooks.about.com/library/weekly/aa061300a.htm+harry+potter+controversies&hl=en&ie=UTF-8

Harry Potter Books and Satanism
http://www.isitso.org/guide/potter.html


Banning Harry Potter (not online)
"News debate: Banning Harry Potter." Current Events. October 13, 2000.
Vol 100: p3.
This article discusses the controversies surrounding Harry Potter.

Will Harry Conquer China
http://www.timeforkids.com/TFK/news/story/0,6260,55553,00.html
This article provices a nice look at the possibilites of Harry's
effects on a Chinese (non-western) audience.

Don't give us Little Wizards, the Anti-Potter Parents Cry  
http://www.nytimes.com/library/books/110199harry-potter.html
A good overview of the parental oppostition to the Harry Potter books.
Interviews several children on both sides of the debate and the
reasons for their opinions. In order to access this and other things
from the New York Times you must become a member, which is free.

Controversies with marketing of Harry Potter.
http://www.saveharry.com/thefullstory.html
"On November 15, 2002 Warner Brothers will release in the United
States, the United Kingdom and Canada the second movie based on the
"Harry Potter" books, "Harry Potter and the Chamber of Secrets." In
the days, weeks, and months that follow, the movie will open in over
50 countries. (Check out the schedule of opening dates to see when it
opens near you.)
Coca-Cola has paid Warner Brothers an estimated $150 million for
exclusive global marketing rights for the "Harry Potter" films. Author
J. K. Rowling reportedly is receiving $15 million as part of the deal.
(Read their press release.) Coca-Cola will again feature "Harry
Potter" on packaging and in advertising of its carbonated and
noncarbonated soft drinks. Rowling is not allowing depictions of Harry
drinking Coca-Cola products, and Coca-Cola says that literacy
programs, including donations to Reading Is Fundamental, will be part
of its marketing program.
But the bottom line is that books adored by children (and adults!)
around the world are being used to sell more junk food!"

I have my own recommendations for marketing future Harry Potter books
and movies as well on top of these findings, which I will post if this
is the answer you're looking for?

Please let me know.

Cheers,
Tox-ga

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Request for Question Clarification by tox-ga on 04 May 2003 18:20 PDT

On this page alone,
http://www.hausarbeiten.de/rd/faecher/hausarbeit/anl/14229.html
The Sections 4 (world wide success), 6 (marketing of Harry Potter) and
7 (psychological and sociological conditions of the success) span
about four full pages of text.  The author appears to be German and
there are some minor grammatical errors that you should be aware of. 
The content is very suitable to expand and write a lengthy paper.

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Clarification of Question by rwh1955-ga on 04 May 2003 19:08 PDT

To Tox-ga:

I was unable to open the german links.  All I get when going to those
sites is four or five words in German.

Several of your sites did not have any information.

If you could send corrected links or another way for me to view the
material, then I can answer your question.  Hopefully we can reach
agreement on an answer.  I'd be very interested to hear your personal
answers to the marketing of Harry Potter.

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Request for Question Clarification by tox-ga on 04 May 2003 22:48 PDT

After your clarification, I checked the link and indeed got the blank
page with few German words.  However, now few hours later, the pages
seem to be working again.
http://www.hausarbeiten.de/rd/faecher/hausarbeit/anl/14229.html
and
http://www.hausarbeiten.de/rd/faecher/hausarbeit/enc/20784.html

If it does not work again when you try to view it, I will put the
pages or screenshot of the pages on a reliable private server for you
to see.

Best regards,

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Clarification of Question by rwh1955-ga on 06 May 2003 15:53 PDT

I was able to open the links.  Thank you.

Before you answer my question for the money I am offering, I would
really like some of your thoughts.  I believe you said you had some
ideas for marketing future books and movies.

Let me know if you have some solid ideas that will help with my paper.

Bob

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Request for Question Clarification by tox-ga on 07 May 2003 12:52 PDT

Hi there,
I am also gathering opinions/ideas of others to complement the answer.
I will put up the recommendations shortly.

Tox-ga

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Clarification of Question by rwh1955-ga on 07 May 2003 13:56 PDT

Thank you very much.  I look forward to seeing what you come up with.


Bob

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Clarification of Question by rwh1955-ga on 13 May 2003 19:29 PDT

To Tox-ga

I'm still hoping and waiting to hear from you.  I will be closing this
question on Friday 5/16.

Thanks.

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Request for Question Clarification by tox-ga on 14 May 2003 18:37 PDT

rwh1955-ga,
My sincerest apologies for the delay.  I had some serious unexpected
issues that came up.  Rest assured, I will post the ideas as request
for clarification for you to read by tomorrow evening (May 15).
Best regards,

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Clarification of Question by rwh1955-ga on 14 May 2003 19:12 PDT

Tox-ga

I got your last message.  I look forward to your ideas on May 15th.  I
have to have this paper done by the 25th so I'm feeling a little
pressure.

Thanks.

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Clarification of Question by rwh1955-ga on 16 May 2003 06:03 PDT

I need future marketing ideas for Harry Potter books and movies soon.
There are probably no right or wrong answers.  It's just that I'm not
a marketing wiz kid.  If anybody has any reasonalbe ideas...let me
know asap.

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Request for Question Clarification by tox-ga on 16 May 2003 12:41 PDT

Hi there,
I apologize yet again.  I am currently writing the ideas into a
presentable format...but while I'm doing so, these are some of the
topics that I'll be elaborating on:
Firstly, Harry Potter now needs to get back into the mainstream would
be to start a fad.  A CCG (collectable card game) would be a good
start (as pokemon and yu gi oh has done).
Next would be offering a free newsletter on their website.  The
newsletter would give a short excerpt from the upcoming book every
week (or every two weeks)...this actually works very well and it will
keep the suspense and interest up in between releases.
Another thing would be an animated cartoon series..showing ongoing
adventures of Harry and his friends.
A less effective version would be a harry potter comic series (though
I have my doubts on the success of that).
I will elaborate and post these ideas and others shortly.
Best of luck,

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Clarification of Question by rwh1955-ga on 19 May 2003 07:41 PDT

Answers are needed by Tuesday morning (May 20th) (early) Eastern Time.  Thanks.

rwh1955...

I simply must add a comment here which, hopefully, you will find
useful. I heard an interview with J. K. Rowling early on in the
success of her books. One of the most important aspects of this 
was that her books became famous primarily via word-of-mouth -
one young person passing on their enthusiasm to another. The
other piece that is especially important is that children who
normally avoided/hated reading would devour them as quickly as
any other child. Their innate popularity among virtually every
child who could obtain the books was certainly the key to their
initial success, and it is something unnameable in the writing
style of Ms. Rowling.

Obviously, those seeking to cash in on this innate popularity
soon approached Ms. Rowling with offers for movies with all
the accompanying advertising. She was very reluctant and cautious
with her negotiations in these matters, because the most important
aspect, to her, was the fact that the books were helping children
read, and she was not particularly interested in the massive 
profits which would have accompanied many of the proposals she
received.

The marketing would have been considerably more aggressive had she
not set limits on it, based on her conscience in these matters.

sublime1-ga

Thanks for your comments.

rwh1955...

Tox-ga has not shown any activity on Google Answers since 5/8/03.
You may want to indicate your willingness to accept an answer from
another researcher. My apologies to tox-ga if you are, indeed, 
pursuing this question as we speak. I, personally, have no creative
ideas regarding the marketing of future books and movies.