Hi meghan,
Thank you for your question.
The following is the data I have compiled for the ten highest ranking
radio stations in Los Angeles from the years 1998 to the present. When
available, I have included the percentage share of the audience for
each station.
--1998--
1st Quarter--
1. KSCA-FM 5.4%
2. KLVE-FM 5.3%
3. KFI-AM 4.4%
4. KPWR-FM 4.0%
5. KKBT-FM 3.9%
6. KIIS-FM 3.8%
-- KOST-FM 3.8%
8. KRTH-FM 3.4%
-- KLAX-FM 3.4%
-- KROQ-FM 3.4%
--------------------------------
2nd Quarter--
1. KLVE-FM 6.3%
2. KSCA-FM 5.8%
3. KPWR-FM 3.9%
-- KFI-AM 3.9%
5. KKBT-FM 3.8%
6. KLAX-FM 3.5%
7. KTWV-FM 3.3%
-- KIIS-FM 3.3%
-- KOST-FM 3.3%
-- KROQ-FM 3.3%
-- KRTH-FM 3.3%
--------------------------------
3rd Quarter--
1. KLVE-FM 6.0%
KSCA-FM 6.0%
3. KKBT-FM 4.0%
4. KOST-FM 3.9%
5. KPWR-FM 3.7%
6. KIIS-FM 3.5%
7. KRTH-FM 3.4%
-- KFI-AM 3.4%
-- KROQ-FM 3.4%
10. KTWV-FM 3.3%
--------------------------------
4th Quarter--
1. KSCA-FM 6.9%
2. KLVE-FM 6.5%
3. KLAX-FM 4.1%
-- KPWR-FM 4.1%
5. KFI-AM 3.9%
6. KKBT-FM 3.8%
7. KOST-FM 3.6%
-- KIIS-FM 3.6%
9. KTWV-FM 3.5%
-- KROQ-FM 3.5%
******************************
--1999--
1st Quarter—
1. KSCA-FM 6.0%
2. KLVE-FM 5.4%
3. KIIS-FM 4.3%
-- KPWR-AM/FM 4.3%
5. KKBT-FM 3.8%
6. KROQ-FM 3.7%
7. KFI-AM 3.6%
8. KTWV-FM 3.5%
9. KLAX-FM 3.3%
10. KRTH-FM 3.2%
--------------------------------
2nd Quarter--
1. KSCA-FM 6.2%
2. KLVE-FM 5.9%
3. KIIS-FM 4.7%
4. KPWR-FM 4.0%
5. KROQ-FM 3.7%
6. KOST-FM 3.5%
7. KFI-AM 3.3%
8. KYSR-FM 3.2%
9. KKBT-FM 3.0%
-- KLAX-FM 3.0%
--------------------------------
3rd Quarter—
1. KSCA-FM 6.0%
2. KLVE-FM 5.9%
3. KIIS-FM 4.8%
4. KROQ-FM 4.0%
5. KPWR-FM 3.9%
6. KFI-AM 3.5%
7. KBUE-FM 3.3%
-- KTWV-AM 3.3%
-- KKBT-FM 3.3%
10. KOST-FM 3.0%
--------------------------------
4th Quarter--
1. KSCA-FM 6.8%
2. KIIS-FM 5.0%
3. KLVE-FM 4.9%
4. KROQ-FM 3.9%
5. KPWR-FM 3.8%
6. KOST-FM 3.6%
7. KBUE-FM 3.2%
-- KFI-AM 3.2%
-- KTWV-AM 3.2%
10. KRTH-FM 3.0%
-- KBIG-FM 3.0%
******************************
--2000—
1st Quarter--
1. KSCA-FM 6.1%
2. KIIS-FM 5.5%
3. KLVE-FM 5.1%
4. KROQ-FM 4.3%
5. KPWR-FM 4.2%
6. KOST-FM 3.9%
7. KFI-AM 3.5%
8. KRTH-FM 3.3%
9. KBUE-FM 3.2%
10.KTWV-FM 3.1%
--------------------------------
2nd Quarter--
1. KSCA-FM
2. KIIS-FM
3. KLVE-FM
4. KROQ-FM
5. KPWR-FM
6. KRTH-FM
7. KFI-AM
8. KOST-AM
9. KBUE-FM
10. KTWV-FM
--------------------------------
3rd Quarter--
1. KSCA-FM
2. KIIS-FM
-- KLVE-FM
-- KROQ-FM
5. KPWR-FM
6. KOST-AM
7. KRTH-FM
8. KYSR-FM
9. KFI-AM
10. KCMG-FM
-- KTWV-FM
-- KBIG-FM.
--------------------------------
4th Quarter--
1. KLVE-FM 4.9%
2. KIIS-FM 4.7%
3. KROQ-FM 4.4%
4. KPWR-FM 4.3%
-- KSCA-FM 4.3%
6. KOST-AM 3.8%
7. KTWV-FM 3.7%
8. KKBT-FM 3.6%
9. KRTH-FM 3.1%
10. KFI-AM 3.0%
******************************
--2001--
2nd Quarter--
1 KROQ-FM 5.1%
2. KPWR-FM 4.8%
-- KSCA-FM 4.8%
4. KIIS-FM 4.6%
5. KLVE-FM 4.3%
6. KFI-AM 3.6%
7. KKBT-FM 3.4%
8. KTWV-FM 3.3%
9. KOST-FM 3.2%
-- KYSR-FM 3.2%
--------------------------------
3rd Quarter--
1. KROQ-FM 4.7%
-- KPWR-FM 4.7%
3. KIIS-FM 4.2%
4. KSCA-FM 4.0%
5. KKBT-FM 3.8%
6. KFI-AM 3.7%
-- KLVE-FM 3.7%
8. KTWV-FM 3.6%
9. KOST-FM 3.3%
10. KRTH-FM 3.2%
--------------------------------
4th Quarter--
1. KROQ-FM
2. KIIS-FM
3. KKBT-FM
4. KSCA-FM
5. KFI-AM
6. KOST-FM
7. KPWR-FM
8. KLVE-FM
9. KTWV-FM
10. KRTH-FM
******************************
--2002--
1st Quarter--
1. KROQ-FM
2. KIIS-FM
3. KPWR-FM
4. KFI-AM
5. KOST-FM
6. KSCA-FM
7. KKBT-FM
8. KTWV-FM
9. KLVE-FM
10. KHHT-FM
--------------------------------
4th Quarter--
1. KPWR
2. KROQ-FM
3. KOST
-- KSCA-FM
5. KIIS-FM
6. KFI-AM
7. KKBT-FM
8. KTWV-FM
9. KLVE-FM
10. KRTH-FM.
******************************
--2003--
1st Quarter--
1. KPWR-FM 5.1%
2. KROQ/106.7 FM 4.5%
3. KIIS/ 102.7 FM 4.1%
-- KOST /103.5 4.1%
5. KSCA/101.9 FM 4.0%
6. KFI/640 AM 3.7%
7. KKBT/100.3 FM 3.5%
8. KRTH/ 101.1 FM. 3.4%
9. KTWV/94.7 FM 2.9%
10. KFWB/980 AM 2.0%
******************************
Sources of Research:
Howard Stern - Los Angeles Ratings and Updates
http://www.animaux.net/stern/la2.html
http://www.animaux.net/stern/la.html
---------------------------------------
Arbitron
http://www.arbitron.com/national_radio/home.htm
http://www.arbitron.com/radio_stations/home.htm
For various demographics, take a look at the first two sites I have
listed above. There you will find general information regarding
rankings according to time of day, rankings of the various shows, and
the popularity of radio stations according to overall age groups.
As you may notice, there is some missing data for the years 2001 and
2002. When I locate this information I will post it as a
clarification.
Search words used:
“radio stations” Los Angeles “top 10”
“highest rated” “radio stations” LA
“Los Angeles” “radio stations” demographic breakdown
I hope the information I have provided is helpful. If you have any
questions regarding my answer, please don’t hesitate to ask and I will
further assist you as best as I can.
Best regards,
rainbow-ga |
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