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Q: Uses of the MYRIAD font ( No Answer,   2 Comments )
Question  
Subject: Uses of the MYRIAD font
Category: Reference, Education and News > Teaching and Research
Asked by: gus616-ga
List Price: $7.00
Posted: 20 May 2003 11:43 PDT
Expires: 01 Jun 2003 22:26 PDT
Question ID: 206432
i need to know which magazines, ads, books, movies, tv shows, or other
media related materials, use the MYRIAD font in the title? need at
least 5 examples.  any help would be much appreciated.  thanx
Answer  
There is no answer at this time.

Comments  
Subject: Re: Uses of the MYRIAD font
From: pinkfreud-ga on 20 May 2003 12:21 PDT
 
Apple has used Myriad quite a bit:

"What the hell is Apple doing with Adobe Myriad?

For the first time since its Gill Sans-based NewtonŽ branding
initiative, Apple is forsaking its trademark "Apple Garamond" typeface
in the launch of a new product line.

That's right: Apple's new "eMac" product — supposedly aimed
exclusively at schools — isn't being advertised with Apple's signature
font, a custom version of Garamond Light Condensed, but instead with
the terribly more generic Adobe Myriad Roman. But this isn't just
about simple marketing materials, comrades! Not only is Myriad being
used for the marketing campaign, but the font is front and center on
the product itself -- the "eMac" logo has been done in Myriad, too,
and is for the first time placed above the CRT display. All of this
suggests that the fontshift is a top-down decision from Johnny Ive --
or perhaps even Chairman Jobs himself."

Mired
http://www.mired.com/mac/mac_04_29_2002.html

Here's an example of Myriad in an advertisement (the words "Ultimate
speed"):

SpyMac
http://www.spymac.com/gallery/showphoto.php?photo=5495&size=big


Adobe uses Myriad and Minion as its corporate fonts; Myriad is used on
the splash screen of Adobe Acrobat.
Subject: Re: Uses of the MYRIAD font
From: arrishay-ga on 24 May 2003 19:09 PDT
 
Although it's not a title, a few (possibly all) of the O'Reilly books
use Myriad Condensed for the headings (example: Learning Cocoa with
Objective-C's Colophon page
http://www.oreilly.de/catalog/learncocoa2/colophon.html)

The book "Stop Stealing Sheep and find out how type works" (a great
book) has its cover title

  (http://images.google.com/imgres?imgurl=www.swipe.com/COVERS/Stopco.gif&imgrefurl=http://www.swipe.com/StopCo.htm&h=338&w=226&prev=/images%3Fq%3Dstop%2Bstealing%2Bsheep%26svnum%3D10%26hl%3Den%26lr%3D%26ie%3DUTF-8%26safe%3Doff%26sa%3DG)

in Myriad and also uses Myriad as the font for the sidebars and such
throughout the book. Being a multiple master font, 13 varieties are
uesd within the book, and two are used on the cover.

 On page 63 of my first edition copy, it is referred to as a "real
workhorse", saying that it isn't glamorous but rather used daily by
designers and typesetters. The font isn't supposed to stand out, but
rather be nameless, without identity. Therefore, it generally isn't
used in titles.

Hope this helps,
Christopher Harris

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