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Q: Asian Magazines and Newspapers in the U.S. ( Answered 5 out of 5 stars,   0 Comments )
Question  
Subject: Asian Magazines and Newspapers in the U.S.
Category: Business and Money > Advertising and Marketing
Asked by: amidamaru-ga
List Price: $50.00
Posted: 20 May 2003 14:10 PDT
Expires: 19 Jun 2003 14:10 PDT
Question ID: 206488
What are the advertising rates for a small "text only" or "1/8 page"
Ad for the top 20 highest circulation magazines, newsletters, and/or
newspapers catering to the Asian or Asian American community in the
United States? (please include circulation count found)

Request for Question Clarification by journalist-ga on 20 May 2003 16:02 PDT
Greetings Amidamaru:

Responding to your query "or newspapers," I used the statistics found
from the links at http://www.hodesrecruitmentdirectory.com/diversity_sel_asian-am_np.asp
to complie a list of the top 20 newspaper by circulation in the Asian
market.  That includes Chinese, Japanese, Phillipino and Korean. 
Unfortunately, many of these newspapers have no web site or none in
English and I am not able to reference the foreign languages.  I
wanted to offer you my research so far because I am unable to complete
your query.  Perhaps another Researcher will be able to proceed with
your question - Believe me, I wish I could have given you more.  Are
these of assistance?

Best regards,
journalist-ga

**************

In each city, the first entry is the title of the paper, the second is
the publication schedule and the third is the circulation:

LOS ANGELES, CA
Chinese Daily News 	3X Weekly	70,000
International Daily News	Daily	50,000
Bridge USA	2X Monthly	35,000
Lighthouse	2X Monthly 	46,000
Korea Daily	Daily	65,329
Korea Times 	Daily	43,500

SAN FRANCISCO, CA
Philippine News(Distributed in California) 	Weekly-Wed. 	39,675
Sing Tao Northern (CA) Edition	2X Weekly	65,000
World Journal 	5X Weekly	65,000
Korea Times 	6X Weekly	30,000

GLENDALE, CA
Weekend Balita/Midweek Balita	Wed. & Sat.	80,000

NEW YORK, NY
Brooklyn Chinese Monthly 	Monthly	38,000
Chinese Daily News	5X Weekly	85,000
Herald Monthly	Monthly 	240,000
Ming Pao Daily News 	Daily	111,432
Sing Tao Newspapers 	5X Weekly	50,000
World Journal 	Daily	250,000
Korea Times	Daily	40,000
Filipino Reporter	Weekly–Fri.	49,000

CHICAGO, IL
Korea Central Daily	Daily	40,000


SEARCH STRATEGY:

asian american newspapers top

Clarification of Question by amidamaru-ga on 20 May 2003 18:50 PDT
Hello Journalist,
Thank you for your comments, but I am looking for more emphasis on
the magazines and newsletters, as these tend to be more specialized
to the Asian/AsianAm Community. Some examples would be "Yolk", "A",
"Giant Robot" and the like. Hope this helps in your research. 
kind regards,
-a

Request for Question Clarification by ragingacademic-ga on 20 May 2003 23:18 PDT
amidamaru -

Thanks for submitting your question to our forum.
I'd love to tackle this question for you.
Problem is, most of these magazines do not publish circulation and
advertising rates online - I would have to contact each and every
magazine to retrieve the data, and that is of course time intensive.

Will gladly do this if you can increase your fee to the max ($200).

Are you interested?

thanks,
ragingacademic
Answer  
Subject: Re: Asian Magazines and Newspapers in the U.S.
Answered By: belindalevez-ga on 08 Jun 2003 08:59 PDT
Rated:5 out of 5 stars
 
< Advertising rates for magazines and newspapers aimed at an Asian
American audience.
Asian Pages
Circulation 75,000
Full page mono $1440.00
1/8 page $240
Classified rates $15.00 per column inch = 6 lines/29 letters and
spaces.
Display rate $24.00 per column inch (Web advertising for an additional
$7.50 for 10 days)
Website banner - main page 200 x 500 pixels $175 per month
Website banner – article page 200 x 500 pixels $325 per month.
http://www.asianpages.com/


Asian Enterprise Magazine
Circulation 40,000
Full page mono $3250.00
http://www.asianenterprise.com/


Asian Fortune
Circulation 30,000
Display rates $50 per column inch.
1/8 page 1 issue $430, 6 issues $375 per issue, 12 issues 310 per
issue.
http://www.asianfortune.com/


Asian Journal
Circulation 35,000
Classified ads $10 per column inch/$2 per line.
1/8 page  
1 issue – $150.00
4 issues $143.00
8 issues $135.00
12 issues $128.00
http://www.asianjournalusa.com/

A
Circulation 200,000
Currently under new management and being re-launched after closure.
Full page mono $6280.00
http://www.aonline.com/


The Asian Wall Street Journal
Circulation 85,460
Per agate line $21.21
Per column centimetre $116.87
1/8 page $4708.62
https://www.awsj.com.hk/awsj/index.html
Advertising rates
http://advertising.wsj.com/Rates/AWSJ.htm


Asian Week
Circulation 50,000
1/8 page $395.50
Classified $40 per column inch (1 7/8 inches wide).
http://news.asianweek.com/news/
Advertising rates
http://www.asianweek.com/mediakit/rates.html


Giant Robot
Circulation 25,000
For advertising rates, company details need to be  given via an online
form at
http://www.giantrobot.com/advertise/advertise.html
http://www.giantrobot.com/


Rafu Shimpo
Circulation 45,000
Short ½ 6 1/2 inches by 9 7/8 inches $1248.00
http://www.rafu.com/
Advertising rates
http://www.asianmediaguide.com/japanese/pub/rafu.html


Orient
Circulation 10,000
No rates for 1/8 page closest size is 1/6 page 1 x $600
3 x $300
6 x $150 
Rates also include a free online advertisement.
http://www.orientmag.com/welcome.htm
Advertising rates
http://www.orientmag.com/advert.htm#rates


Yolk
Circulation 50,000
The advertising page was last updated in 2001. The closest size they
offer to your specifications is 1/6 page.
For current advertising rates contact shopkeeper@yolk.com
Phone: (626) 289-8700
Fax: (626) 289-2700
http://www.yolk.com/



Filipinas
Circulation 30,000
Website small banner 120 x 65 $200 per month
Square button 120 x 120 $300 per month
Full size banner 468 x 60 $600 per month
http://www.filipinasmag.com/index.htm


Koream
Circulation 33,723
No rates for 1/8 page
¼ page $540 (column) or $600 (corner)  
Website advertising from $600 per month for a 468 x 60 pixels banner.
http://www.koreamjournal.com/
Advertising rates
http://www.koreamjournal.com/ad_rates.asp


Asian American Times
Circulation 7500
Per page $250
http://www.asianmall.com/amall/partners/aatimes/



Pacific Citizen
Circulation: 24,5000 
1/8 page $400
http://www.jacl.org/pacificcitizen.html


Pakistan Today
1/8 page $270.00
http://newsdirectory.com/go/?f=&r=asi&u=www.paktoday.com
Advertising rates
http://newsdirectory.com/go/?f=&r=asi&u=www.paktoday.com


Asian Avenue
Over 3 million members
At the  home page click on about us and then on media kit for
advertising rates.
Banners start at $13.00
Email starts at $125.00
http://www.asianavenue.com/


Asian Am Culture
Wide choice of advertising formats including banners and newsletters.
Prices start from $250 for 7 days.
http://asianamculture.about.com/?once=true&
Advertising
http://beanadvertiser.about.com/



Asian Sun News
To advertise in this publication you need to become a member. The
cheapest option is from $35. Members are then able to advertise at
discounted rates.
Madelyn Ong-Sakata, Editor
Phone: 602-222-0009
Fax: 602-870-7562
Email: asiansun@aol.com
http://www.asianchamber.org/
http://www.asianchamber.org/news.php
Membership
http://www.asianchamber.org/membership.php


Asia Times
Over 25,000 daily readers
Small button ads start at $30 per month.
http://www.atimes.com/
Advertising rates
http://www.atimes.com/atimes/others/details.html


Asia One
The Straits Time has a circulation of 380,000.
Print advertising is from $10 per line with a 3 line minimum.
There is also a  choice of online  advertising options including
banners and newsletters.
For more information contact angmtc@sph.com.sg
Tel: +65 6319 5970
http://www.asiaone.com/
Online advertising options
http://www.asiaone.com.sg/mediakit/adoptions.html
Print advertising rates
http://cats.asia1.com.sg/rates/index.html




There are two publications that list advertising rates for  magazines
and newspapers these are Willings Press Guide and Benn’s Media
Directory.

Willings Press Guide 

The online version of Willings Press Guide includes Asian magazines
published in the USA.

At the Willlings Press Guide site you can sign up for a free 24 hour
trial of their site. You need to complete a form giving address and
business details. After submitting the form a security code will be
sent to your email address.

There are three sections each covering a part of the world. It is
possible to search for particular publications or to do a key word
search. Clicking on each link gives the name of the editor, the
editorial address, website, content information and advertising rates.
http://www.willingspress.com/default.asp

Benn’s Media Directory
Benn’s Media Directory costs $200 per issue. There are three volumes
each covering a section of the world.
http://www.gospelcom.net/guide/benns.html
http://www.cmpdata.co.uk/benns/

Any good library should have a copy of both Willings Press Guide and
Benn’s Media Directory in the reference section.>


<Additional links:>

<The Asian Age>
<http://www.asianage.com/>

http://www.asian-nation.org/index.shtml


 <Monolid - Circulation 2000>
<http://www.monolid.com/>


<Yes Asia>
<http://us.yesasia.com/welcome.asp?>


<Asian American print media.>
<http://www.asianweek.com/2000_05_04/biz_apiprintmedia.html>

<TimeAsia.com>
<http://www.time.com/time/asia/>


<Hope this helps.>
amidamaru-ga rated this answer:5 out of 5 stars and gave an additional tip of: $10.00
This is excellent and exactly the information I was looking for.

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