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Q: Diversity programs and Fortune 500s ( No Answer,   2 Comments )
Question  
Subject: Diversity programs and Fortune 500s
Category: Business and Money > Finance
Asked by: martinjay-ga
List Price: $2.00
Posted: 25 May 2003 14:51 PDT
Expires: 13 Jun 2003 10:51 PDT
Question ID: 208597
I am working on a project which is focused on the improvement of
high school age children from primarily African-American and
Latino families in lower income neighborhoods.  We are actually 
not looking for funding, but a sponsor to assume the program
in its entirety and 'run with it' and have already designed
all of the facets necessary to do it.  The perfect sponsor
would be a company like Coke, Pepsi, Frito, Ford, GM...who
had both national reach, resources and a commitment to diversity
and could take advantage of the positive PR we think it will
generate.

The question is, where can I find a list of the people inside
these organizations to contact (email is preferred) since
we have everything in a powerpoint deck?  Also, what are their
titles in case we have to call them up ourselves and find them.
Thanks, and not expecting someone to track them down for us,
just point me to a site or organization that might be able
to assist us.

Martinjay
Answer  
There is no answer at this time.

Comments  
Subject: Re: Diversity programs and Fortune 500s
From: saabster-ga on 26 May 2003 12:55 PDT
 
There is are several things you should be aware of when approaching
national corporations about sponsorship of a 'new non profit program'.
Major corporations are approached daily by hundreds of non profits
seeking support of some kind. National corporations usually look for
non profits who have established an excellent track record and who
fulfill the guidelines the corporation has established for their
community outreach. Many corporation have decided to focus on a
specific area, i.e. education, domestic violence, arts, homelessness,
etc., to support and they will not move outside those areas. Years ago
as you probably know, corporations used to give out small grants to
numerous groups, but found their monies were not having a significant
impact.

Today, corporations commit their financial support for a significant
period of time on fewer projects to ensure they are able to make a
substantative impact on the problem.  The investment of time and money
is a result of a very careful review and investigation of programs. 
They cannot afford a scandal or misuse and abuse of funds, so programs
who have a prove track record are usually the first to be considered.

This is by no means meant to discourage you in your pursuit, but just
a reminder, that even with an excellent program idea, there is still
much work to be done to convince a corporate sponsor to come on board!

good luck!
Subject: Re: Diversity programs and Fortune 500s
From: martinjay-ga on 26 May 2003 13:04 PDT
 
Thanks, and your comments are valid.  We are not trying to start
a non-profit, but have created something we want to 'give away'
just to ensure it gets done - control and everything.  I appreciate
your feedback.  Thanks again.

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