Google Answers Logo
View Question
Q: Web design--getting my page indexed. ( Answered 5 out of 5 stars,   0 Comments )
Subject: Web design--getting my page indexed.
Category: Computers > Internet
Asked by: lonni-ga
List Price: $10.00
Posted: 26 May 2003 18:45 PDT
Expires: 25 Jun 2003 18:45 PDT
Question ID: 209153
White on White (Bobby Vinton sang it way back)  my site has lots of
graphics so I thought about putting white text on a white background
just to greet the Googlebot next time he stops by.  But I have heard
form "people in the know" that index/spiders don't like tricks and
would ignore a site using white on white... aargh!  Any comments? --
Google fan
Subject: Re: Web design--getting my page indexed.
Answered By: mcfly-ga on 27 May 2003 12:48 PDT
Rated:5 out of 5 stars
Hi Lonni,

Your friend is indeed correct that attempting to trick search engines
into recording extra text or keywords made invisible to users through
colour selection or tiny font size is a technique likely to get you
banned from their indexes.  Google state their policy to this as

"Certain actions such as cloaking, writing text that can be seen by
search engines but not by users, or setting up pages/links with the
sole purpose of fooling search engines may result in permanent removal
from our index."
Google Information for Webmasters

If your site currently uses such methods, I would strongly advise you
to remove the offending text as soon as possible.

There are however a number of acceptable ways to increase your
noticability to search engines and improve your ranking in the Google
search results.  Since you have not posted the URL to your site, I
will make these as generalized comments, so please excuse any
repetition of techniques you already use.

For a site with a lot of images, it is wise to make full use of the
'alternative text' tags for images.  If you are familiar with editing
HTML manually, all you need to do is enter

ALT="some explanatory text about the image" 

within the <IMG ... > angle brackets.  If you use software such as
Dreamweaver or FrontPage, clicking on the image properties will
usually allow you to add this feature.  Many search engines including
Google will look at your alternative text tags to determine the
content of your site.  In addition to image alternative text, a few
lines of concise descriptive text visible to readers would enable
search engines to assess the subject of your page.

Although Google does not look at the meta-tag keywords when indexing a
page, some other search engines still do, so having a set of
applicable keywords and a concise description can do your site no
harm.  To add these, simply enter the following HTML into your
index.html page within the <HEAD> </HEAD> tags:

<META NAME="keywords" CONTENT="keyword1, keyword2, keyword3">
<META NAME="description" CONTENT="A concise description including your
most important keywords">

Page titles are another commonly used method of assessing site
content.  If your site uses a title such as 'My Homepage' or the like,
changing this to something along the lines of 'Bobby Vinton - White on
White' will be much more useful to a search engine spider.  Using
subtly different titles for each page, for example suffixing the above
suggestion with ':Introduction' and ':Gallery' for the introduction
and gallery pages respectively, would be more informative to users
browsing search results.

Having made the content of your site clear to a search engine spider,
you are likely to be interested in your position in the search results
page.  Google decides upon the importance of a site using a quantifier
called PageRank (PR).  An explanation of this is available here:

Google Technology

Essentially, the number of, and PR of, other sites linking to yours
determines the relevance (PR) of your page.  The higher your PR in
comparison with the competition, the higher your site will appear on
the results page.

A worthwhile strategy to increase the number of sites linking to yours
is to search for sites about related subjects and ask for them to link
to yours.  Additionally, using a link in your signature in newsgroups,
forums, or online publications will result in increased links to your
page, and hence, an increased PageRank.  It is worth bearing in mind
that links from sites with a higher PageRank will count more strongly
in your favour then those with a lower PR, so it may be worthwhile
pursuing webmasters of larger sites.

Submitting your site to online directories also generates high PR
links, for example

Open Directory Project    

Yahoo Directory

are useful places to start.  Although there is likely to some delay in
human moderated directories like the above, they ultimately prove very
useful in providing links.

Returning to the topic of 'methods to avoid', it would now be
appropriate to mention a few more ways to get banned from Google, and
how to avoid them.


-use services such as 'Web Position Gold' who claim to guarantee high
search result positions.  The best way to raise your PR is by manually
exchanging links with related sites.

-use link exchange schemes.  Again this is likely to receive harsh
punishment from Google; approaching specific sites for links is the
way to go.

- spam the Google spider with excessive repetition of keywords within
the ALT tags, keywords, description, or page body.


In addition to the above, you may find the following pages

Search Engine World 

Google Optimization Report

Successful Site in 12 Months with Google Alone

I hope you have found this answer both interesting and useful.  If you
would like clarification of any areas please do not hesitate to ask
before rating my answer.

Kind regards,


Search strategy:
google search optimization OR optimisation
webmasters search engine advice
google pagerank

Request for Answer Clarification by lonni-ga on 27 May 2003 15:45 PDT
Thanks so much.  Our site is --a Canadian
Rock Band--and it was indexed on Google up until we changed to the
graphic format. I knew something had gone amiss. We hope The Googlebot
feels welcome next time around.

Clarification of Answer by mcfly-ga on 27 May 2003 23:22 PDT
Hi Lonni,

Thanks a lot for the  5* rating and generous tip. Good luck with Red
Shag Carpet and your Googling!

mcfly :)
lonni-ga rated this answer:5 out of 5 stars and gave an additional tip of: $7.00

There are no comments at this time.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy