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Q: Foster's Beer Advertising and Marketing Information ( Answered,   2 Comments )
Question  
Subject: Foster's Beer Advertising and Marketing Information
Category: Business and Money > Advertising and Marketing
Asked by: swervnslyde-ga
List Price: $20.00
Posted: 30 May 2003 00:29 PDT
Expires: 29 Jun 2003 00:29 PDT
Question ID: 210595
I am a director who wants to pitch my scripted ideas for a Foster's
Beer campaign and I am having trouble locating the advertising company
that handles their account.  Can someone help locate the name of the
advertising company, and who in that company I need to talk to about
pitching these ideas?

Request for Question Clarification by robertskelton-ga on 30 May 2003 00:38 PDT
Is this for the USA, or another country?

Clarification of Question by swervnslyde-ga on 30 May 2003 14:12 PDT
This is for the USA
Answer  
Subject: Re: Foster's Beer Advertising and Marketing Information
Answered By: pinkfreud-ga on 30 May 2003 14:53 PDT
 
The advertising agency handling the Foster's Beer campaign in the
United States is J. Walter Thompson, Chicago.

"Foster's shows a young couple on a date at a swanky Sydney,
Australia, restaurant in a spot from J. Walter Thompson, Chicago. The
guy is impressed when she crunches the empty Foster's can against her
forehead."

USA Today
http://www.usatoday.com/money/advertising/adtrack/2001-04-30-ad-track-amstel.htm

"To broaden its image and market, Foster's, the Australian beer, is
adding some twists to its high-profile 'How to speak Australian'
advertising campaign.

Starting this week, Foster's is doubling the length of its TV
commercials and introducing a national radio campaign, a first for the
brand. It is also increasing its advertising budget this year by about
75 percent, to more than $15 million. According to Competitive Media
Reporting, Foster's spent $8.8 million on advertising between January
and November last year...

Foster's new advertising was created by the Chicago office of J.
Walter Thompson, a unit of the WPP Group that is also the agency for
Miller Genuine Draft. Thompson won the Foster's account last year when
Angotti, Thomas, Hedge, the agency that had handled Foster's in the
United States since the mid- 1980's, merged with Gotham Inc."

New York Times
http://www.nytimes.com/2001/03/06/business/06ADCO.html?ex=1054440000&en=868df5ac89319fc3&ei=5070

"In the U.S., J. Walter Thompson recently retained creative duties on
Sun Microsystems' $100 million account and picked up new business from
software firm Novell valued at about $30 million. But its Chicago
office is competing to retain Foster's beer, valued at $14 million."

Silicon Investor
http://www.siliconinvestor.com/stocktalk/msg.gsp?msgid=18155462 

Here you will find the website for the J. Walter Thompson agency:

JWT Global Site
http://www.jwtworld.com/

And here is contact information for the Chicago office:

"J. Walter Thompson
 900 North Michigan Avenue
 Chicago, Illinois 60611-1542
 United States

 Phone: 312 951-4000
 Fax: 312 951-4610
 Country Phone Code: 1
 Web Site: www.jwt.com 

 New Business Contact
 Mr. Barry Krause
 President

 Phone: 312 951-4000 
 Fax: 312-951-4771

 Human Resources/Personnel Contact
 Ms. Diane Catona

 Phone: 312 951-4000 
 Fax: 312 951-4610"
 
Note that this page can be used to send emails to several divisions of
the agency.

Advertising Age: Agency Preview
http://ww0.agencypreview.com/search/credential/general.asp?ID=4476&TDI=AG3tdDjp&whichindex=0&bulk=0&ob=

Search terms used:

"foster's beer" + "advertising"
"foster's beer" + "ad(s)"
"foster's beer campaign"
"foster's beer" + "agency"
"j walter thompson" + "chicago"

I hope this information is useful. If anything is unclear, or if a
link does not function, please request clarification; I'll be glad to
offer further assistance before you rate my answer.

Best wishes,
pinkfreud

Clarification of Answer by pinkfreud-ga on 30 May 2003 17:24 PDT
I've found this alternative fax number for JWT Chicago:

Fax: 312-951-4199

The Magnificent Mile: Professional Services
http://www.themagnificentmile.com/professional/viewall.asp?offset=0&nav_letter=J

Clarification of Answer by pinkfreud-ga on 30 May 2003 17:35 PDT
I've found two more pieces of information that may be useful.

Here you will find email contact info for Brian Heffernan, the
President of JWT Chicago:

WPP Directory
http://www.wppdirectory.com/office.jsp?office_id=40

Contact info for Rick Kemp, Creative Director, JWT Chicago:

J. Walter Thompson
http://www.jwt.net/Creative/BenchmarkEurope.nsf/0/73AE6E649A7BDBC785256BB20050E2B9?OpenDocument
Comments  
Subject: Re: Foster's Beer Advertising and Marketing Information
From: hapjam-ga on 20 Aug 2003 20:29 PDT
 
How did JWT respond to your ideas?
Subject: Re: Foster's Beer Advertising and Marketing Information
From: swervnslyde-ga on 21 Aug 2003 16:19 PDT
 
No response from them.  They no longer handle the account which I
found out recently and I contacted the new company that handles the
account and I received no response from them either.

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