The advertising agency handling the Foster's Beer campaign in the
United States is J. Walter Thompson, Chicago.
"Foster's shows a young couple on a date at a swanky Sydney,
Australia, restaurant in a spot from J. Walter Thompson, Chicago. The
guy is impressed when she crunches the empty Foster's can against her
forehead."
USA Today
http://www.usatoday.com/money/advertising/adtrack/2001-04-30-ad-track-amstel.htm
"To broaden its image and market, Foster's, the Australian beer, is
adding some twists to its high-profile 'How to speak Australian'
advertising campaign.
Starting this week, Foster's is doubling the length of its TV
commercials and introducing a national radio campaign, a first for the
brand. It is also increasing its advertising budget this year by about
75 percent, to more than $15 million. According to Competitive Media
Reporting, Foster's spent $8.8 million on advertising between January
and November last year...
Foster's new advertising was created by the Chicago office of J.
Walter Thompson, a unit of the WPP Group that is also the agency for
Miller Genuine Draft. Thompson won the Foster's account last year when
Angotti, Thomas, Hedge, the agency that had handled Foster's in the
United States since the mid- 1980's, merged with Gotham Inc."
New York Times
http://www.nytimes.com/2001/03/06/business/06ADCO.html?ex=1054440000&en=868df5ac89319fc3&ei=5070
"In the U.S., J. Walter Thompson recently retained creative duties on
Sun Microsystems' $100 million account and picked up new business from
software firm Novell valued at about $30 million. But its Chicago
office is competing to retain Foster's beer, valued at $14 million."
Silicon Investor
http://www.siliconinvestor.com/stocktalk/msg.gsp?msgid=18155462
Here you will find the website for the J. Walter Thompson agency:
JWT Global Site
http://www.jwtworld.com/
And here is contact information for the Chicago office:
"J. Walter Thompson
900 North Michigan Avenue
Chicago, Illinois 60611-1542
United States
Phone: 312 951-4000
Fax: 312 951-4610
Country Phone Code: 1
Web Site: www.jwt.com
New Business Contact
Mr. Barry Krause
President
Phone: 312 951-4000
Fax: 312-951-4771
Human Resources/Personnel Contact
Ms. Diane Catona
Phone: 312 951-4000
Fax: 312 951-4610"
Note that this page can be used to send emails to several divisions of
the agency.
Advertising Age: Agency Preview
http://ww0.agencypreview.com/search/credential/general.asp?ID=4476&TDI=AG3tdDjp&whichindex=0&bulk=0&ob=
Search terms used:
"foster's beer" + "advertising"
"foster's beer" + "ad(s)"
"foster's beer campaign"
"foster's beer" + "agency"
"j walter thompson" + "chicago"
I hope this information is useful. If anything is unclear, or if a
link does not function, please request clarification; I'll be glad to
offer further assistance before you rate my answer.
Best wishes,
pinkfreud |