Greetings Deepforest:
First, the facts and statistics:
Regarding vegetables, on page 2 of
http://www.ers.usda.gov/publications/wrs011/wrs011h.pdf you will find
a chart showing the supply to lower, middle and high income countries.
In all instances, there is an increase in supply although that might
be due to population growth.
From a report at http://cook.ucdavis.edu/links/freshcut.pdf comes
"Since the 1980's the fresh-cut produce industry has enjoyed double
digit growth rates, reaching an estimated $6-8 billion in annual U.S.
sales of packaged salads and fresh-cut vegetables and fruits, sold via
both retail and foodservice channels."
Also there is "According to Fresh Trends 1998, greater than 75 percent
of consumers who purchased fresh-cut vegetables/salads in the first
six months of 1997 say they bought them at least once a month and
about one-fourth of fresh-cut produce consumers purchased once a week
or more."
**************
A spread sheet at http://cook.ucdavis.edu/mofp/fruit3.xls charts
yearly growth for three categories: Fruits, Vegetables and Fruits And
Vegetables. It notes 1976, 1986 and then 1989 through 2000. I
believed you will find the numbers cited there of assistance.
Please see the chart on page 2 of the document
http://cook.ucdavis.edu/organic%20slides/organic.pdf which addresses
the expanding market for organic foods. It mentions herbs, too, and
is a very interesting read.
*************
At the site http://apps.nccd.cdc.gov/5ADaySurveillance/ you will find
four program choices that may aid your needs. You enter your choice
of data in the following query engines:
a. What is the average frequency of fruit and vegetable consumption
per day for the nation or your particular state?
b. Compare fruit and vegetable consumption in your state to that of
the nation as a whole or to an individual state.
c. Compare fruit and vegetable consumption in your state or the nation
by a specific year.
d. What is the average frequency of fruit and vegetable consumption
per day for all 50 states?
I requested the year 2000 for the last search program and received
info for each state and a link to each state to discover more info.
The 2000 results are located at
http://apps.nccd.cdc.gov/5ADaySurveillance/ListV.asp
***********
HERB & SPICE INDUSTRY OVERVIEW -- EXECUTIVE SUMMARY TO ORGANIC
PRODUCTION --
http://www.gov.mb.ca/agriculture/financial/agribus/ccg02s01.html
**********
US Organic growth statistics
http://www.usembassy.org.uk/fas/us_organic_prod.htm
US Organic consumption
http://www.usembassy.org.uk/fas/us_organic_consu.htm
Herbs, Spices, and Condiments by Nicolas Verlet, 1993
http://www.hort.purdue.edu/newcrop/proceedings1993/v2-616.html
**********
CONSUMPTION OF HERBS/BOTANICALS USED FOR HERBAL REMEDIES FORECASTED TO
REACH $1.2 BILLION BY 2004
http://www.bccresearch.com/editors/RGA-107.html
The US Market for Medicinal Herbs
http://216.239.39.100/search?q=cache:91QJaax6VwEJ:www.raise.org/natural/pubs/medicinal/medic.pdf+projected+trends+herbs&hl=en&start=3&ie=UTF-8
Commercial Herb Marketing
"Commercial Herb Marketing: The herb industry is often separated into
three primary classifications: essential oils, medicinal crops and
culinary herbs. Herbs are the leaves, roots and flowers of plants
grown and processed for these three classifications. Favorable trends
for the production of herbs for the culinary market include the
greater acceptance of ethnic cooking and the increased use of herbs by
up-scale restaurants. The increased use of convenience food by
consumers has also increased the demand for herbs as high-quality
flavorings. The harvest and post-harvest handling of fresh herbs is
much more labor intensive than crude-dried herbs. Because of the
relatively high labor requirements, producing fresh herbs for niche
markets is usually done on a small scale. Herb prices tend to be
relatively variable, predominantly because of fluctuating supplies.
Market access can be difficult for a beginning herb farmer. Overhead
and start-up costs for large-scale herb production normally represent
35 to 65 percent of all costs. Most markets for herbs require
reliable, year-round supplies although some local niche markets may
exist for small-scale production. "
From http://www.utextension.utk.edu/adc/projectc.html#herb
************
Some of the related statistics at
http://www.nacufs.org/resources/featureDisplay.asp?featureID=76
"Fresh is everywhere, including Mexican food. Full-service Mexican
restaurants grew 8.3 percent, outpacing the 5.9 percent overall
restaurant growth, including quick service restaurants. Rubios, Baja
Fresh, and Chipotle Grill will gain continue to gain share.
"Sales of fresh-cut products are projected to be $16 billion by 2003.
"Pre-bagged salads and meals are showing annual growth of 20 percent.
"The vegetarian segment is growing at a pace of 100 to 125 percent
annually, which has resulted in its becoming a $1.25 billion dollar
industry. More than half of restaurants with an average check of $15+
report more frequent ordering of vegetarian dishes.
"Over half of consumers consume fortified food and beverages. Energy
bar sales are $4 billion & the U.S. functional food market is $15-20
billion annually.
"Supermarkets are featuring “Whole Health Centers,” which is a $42
billion opportunity.
"One in three Americans (74 million consumers) are now more likely to
treat themselves first before seeing a doctor, which is up 26 percent
from 2000. Most important, they are renewing their focus on healthy
eating and on controlling weight.
"Thirty-seven percent purchase organic foods to maintain their health,
which has increased significantly since 1995. Organic food sales are
growing at 24 percent each year with projected sales of $13 billion
dollars in 2003.
"Kosher foods are a $33 billion dollar industry, and growing.
"In Summary - The three key words to remember are fresh, flavorful,
and fun! Today, consumers are more diverse, wealthy, and sophisticated
than ever."
From "Food and Flavor Trends" - the National Association of College
and University Food Services
************
Also, you may want to register for free access at FoodFrost. Located
at http://www.frost.com/prod/portal.nsf/LuVerticalPortals/Food?OpenDocument&fcmstyle=
the site text reads "Welcome to food.frost.com offering unlimited
access to Frost & Sullivan's global food market analyses, news and
views, all designed to add value to your business. You will learn more
about your market sector, your competitors and customers and gain
fresh ideas to help grow your business."
Read more about FoodFrost at
http://www.frost.com/prod/news.nsf/LuPages/FoodTheFoodGroup?OpenDocument&fcmseq=1054345894020
**************
From http://www.gethealthy.com/stats.html
"45 million adults use herbal remedies at some time during the year
and 21 million adults are regular users of herbal remedies. More than
62% of these purchasers buy these products at health food stores.
"Food nutraceuticals are estimated at $86 billion in 1996 and
experienced a 7.5% growth. (A nutraceutical is a food and or beverage
with a vitamin, herb or nutrient added to enhance its nutritional
value. 20% of Europe's food market will consist of nutraceuticals by
the end of the decade and be worth $20 billion by 2006."
**************
Now to address the parts of your question "What are some sexy
statistics that will help us sell a kitchen product that grows fresh
vegetables and herbs?" and "Would more people like to grow and eat
their own fresh vegetables if it were easy?"
A definite yes to the second question. Speaking for myself, I live in
a place with almost zero yard. I would love to have an easy way to
grow herbs and veggies. Fresh herbs and vegetables add so much to a
meal. I'm planning to do some potted tomatoes this summer. Patio
space is about all I have. lol
Regarding the "sexy statistics" to help sell your product, healthy
*is* attractive in this day and age. With so many sexually
transmitted diseases out there, many people view good health as a sexy
quality. Also, keeping oneself in good health shows responsibility for
one's life. That's also extremely attractive.
Also consider that there is a hugely growing natural pet food market.
I regularly buy treats for friend's dog called "Sister Joan's
Nutribits" - they are all-natural dog biscuits and sold at Target, and
the slot where they sit is always more empty than all the dog treat
slots.
For projected trends, it seems the drink market is expanding heavily
into herbal additiives in beverages. "Energy drinks" are more
popular, even just flavored waters. See "The INternational Market for
Alternative Drinks" at
http://216.239.37.100/search?q=cache:jJiJMcYPXR8J:www.leatherheadfood.com/lfi/pdf/alterndrinks.pdf+%22herbal+drinks%22+consumption&hl=en&start=4&ie=UTF-8
***********
Should you require any clarification of the links or information I
have provided. please request it and I will be happy to respond. I'll
also be happy to make a few more searches for any other buzz words you
can think of.
SEARCH STRATEGY:
US vegetable consumption
US herb consumption
vegetable consumption market growth
herbal consumption market growth
projected trends vegetables
projected trends herbs
herbal drinks market
herbal beverage consumption
herbal tea consumption
natural pet food trends |
,
0 Comments
)