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Q: Discrediting Maslow's Hierarchy of Needs ( Answered 5 out of 5 stars,   2 Comments )
Question  
Subject: Discrediting Maslow's Hierarchy of Needs
Category: Science > Social Sciences
Asked by: spurious-ga
List Price: $10.20
Posted: 01 Jun 2003 02:14 PDT
Expires: 01 Jul 2003 02:14 PDT
Question ID: 211482
I am involved in a debate with a management academician who says that
Maslow's Hierarchy of Needs is the gospel truth and so well accepted
amongst academia and practice that it is considered a fundamental law
of human nature.

My position is that it is at best an attempt at reducing the complex
human decision-making processes with a simple linear model.  At worst,
it is counter-intuitive (brain is a complex system) and goes against
real-world experience (e.g. suicide bombers and e.g. dedicated workers
that go without food and sleep to make a deadline).  I am sure that
his ideas have been discredited by respected fellow academics.

I am looking for ammunition; preferably abstracts or articles
published on-line that I can refer him to.

Scoring is easy.  Any acceptable answer gets at least four stars. 
Something useful, credible and apparently conclusive will get five
stars.  I don't plan a tip, but it's not out of the question for a
really impressive answer.

Request for Question Clarification by sublime1-ga on 01 Jun 2003 12:54 PDT
spurious...

I have found references to two publications, by separate
authors, which discredit Maslow's hierarchy, however the
text of these publications which present the arguments
are not available online.

One seems to be a paper which is not available anywhere.
The other is available in the form of a book, which can
be obtained, used, for a very small price, at Amazon.com.

Paraphrasing a review of the book:

"Abandoning Maslow's hierarchy of needs, the author surveyed
 over 5,000 people to identify more than 15 factors that
 provide a more personalized "desire profile." Scoring high,
 average or low for each of the factors creates a unique
 description of an individual's sometimes hidden motivations."

Would this satisfy your interests?

sublime1-ga

Clarification of Question by spurious-ga on 01 Jun 2003 19:03 PDT
If the book is available for a similar (ballpark) price to my
question, I'd consider that acceptable.  It's not completely clear
from the abstract you supplied that the book discredits Maslow, so
I'll take your word that it does.
Answer  
Subject: Re: Discrediting Maslow's Hierarchy of Needs
Answered By: sublime1-ga on 01 Jun 2003 22:31 PDT
Rated:5 out of 5 stars
 
spurious...

A search for "Maslow is wrong" turns up this post on the
homepage of Keith Lynch, written by Scott Badger in 1998:

"The most recently touted research in personality was
 conducted by Dr. Reiss at The Ohio State University.
 3500 subjects completed a 350 item survey (Psychological
 Assessments, June 1998). He factor analyzed the results
 and came up with 15 relatively distinct motivators (or
 what others would simply call needs).

"I suspect that to the degree that one can satisfy this
 mix of needs in any given environment over time, one
 "feels good".  Some have conflicting needs however and
 will find it more difficult than others whose needs are
 more congruent. Reiss believes the strength [of] these
 needs are at least partially determined through genetics.
 He also stated, interestingly enough, that Maslow's
 hierarchy of needs theory was never supported by research
 and his study suggests that Maslow is wrong. Reiss further
 claims that the profiles generated by his instrument are
 highly predictive of behavior. An article appears in the
 08/03/98 edition of the Dallas Morning News for those who
 have an interest."
http://keithlynch.net/cryonet/101/80.html

If you explore the links given by pinkfreud-ga, you will
see that Maslow, himself, noted that his findings had
not been supported by subsequent independent research:

"Indeed, Maslow himself wrote in his journal in 1962 that
 'My motivation theory was published 20 years ago, & in
 all that time nobody repeated it, or tested it, or
 really analyzed it or criticized it. They just used it,
 swallowed it whole with only the most minor modifications'"
http://www.ualberta.ca/~holson/589/cullen/maslow.htm

The other link which resulted from the search for "Maslow
is wrong" led to a citation of an empirical study by 
Grahm & Ballow (1973), which is summarized as saying
"Maslow is wrong w/ hierarchy of needs
 Higher on the scale = less important
 Scale needs a flipper-roo"
http://homepage.mac.com/stray/ib/psych/emperical_studies.html

The above is from the website of a Software Engineering
student, Matthew Sheppard, at the University of Australia,
and are notes from his classes. As I said, a search for 
that study did not produce results.

I was able to use the Dallas Morning News link:
http://www.dallasnews.com
...to track down the full name of Dr. Reiss, which is
Dr. Steven Reiss. The article in question was not 
available for perusal without a subscription, though
you can view the first couple of paragraphs in the 
last article cited on this page:
http://nl.newsbank.com/nl-search/we/Archives?p_product=DM&p_theme=dm&p_action=search&p_maxdocs=200&s_dispstring=Steven%20Reiss&p_field_advanced-0=&p_text_advanced-0=(%22Steven%20Reiss%22)&p_perpage=10&p_sort=YMD_date:D&xcal_useweights=no


Searching for:
"June 15, 1998" "Ohio State University" "Steven Reiss" maslow
produced 2 results.

The first is from the website of Joe Vitale, who writes:

"On June 15, 1998, Ohio State University professor and
 psychologist Steven Reiss issued a press release
 announcing his latest research results. The story
 made headlines around the world. It caused
 controversy and turned heads upside down."

"It could very well change your life.
 What was his disturbing news?"

"Reiss discovered that Maslow---and everyone else who
 thought they understood human behavior---was wrong."

"Reiss discovered there are 16, and only 16, basic
 desires that motivate our actions and define our
 personalities."

"And it's a list no one had ever seen before."
http://www.mrfire.com/archive/oct00.html


The other link is for the book itself, available, used,
on Amazon.com, for as little as $2.42:
http://www.amazon.com/exec/obidos/tg/detail/-/158542045X/104-3784817-5285566?vi=glance

The book is titled 'Who Am I?: The 16 Basic Desires
That Motivate Our Behavior and Define Our Personality'
by Steven Reiss Ph.D.

The review I paraphrased in my clarification, from
Publisher's Weekly, says, in part:

"In 1998, Ohio State University psychology professor
 Reiss developed the "Reissprofile," which plotted 16
 basic desires that he claims motivate everyone's
 choices, actions and attitudes. Eschewing Erickson's
 stages of life and Maslow's pyramid of needs, Reiss
 surveyed over 6,000 people to identify the 16 factors
 that provide a more personalized 'desires profile.'
 Scoring high, low or average for each of the desires
 creates a unique description of an individual's
 sometimes hidden motivations."
http://www.amazon.com/exec/obidos/tg/detail/-/158542045X/104-3784817-5285566?vi=glance

"Steven Reiss, Ph.D., is a professor of psychology
 and psychiatry at Ohio State University and the
 director of the Nisonger Center for Mental
 Retardation and Developmental Disabilities, the
 world's leading facility in this area. According
 to the Social Science Citation Index, he ranks in
 the upper three percent of all psychology professors
 worldwide in terms of the impact of his work."
http://www.amazon.com/exec/obidos/tg/stores/detail/-/books/158542045X/reviews/104-3784817-5285566


According to a 1998 news release by Ohio State University:

"At least 12 of the 15 fundamental desires seem to have
 a genetic basis, Reiss said. Only the desires for
 citizenship, independence and fear of rejection don’t
 appear to have a genetic component. 'Most of these
 desires are similar to those seen in animals, and seem
 to have some survival value,' Reiss said. 'This
 indicates they are genetic in origin.'"

The following is the original list of 15 desires, which
seems to have been expanded to 16 in the book:

"15 Fundamental Human Desires and Values

-Curiosity, desire to learn
-Food, desire to eat
-Honor, (morality) desire to behave in accordance with
 code of conduct
-Rejection, fear of social rejection
-Sex, desire for sexual behavior and fantasies
-Physical exercise, desire for physical activity
-Order, desired amount of organization in daily life
-Independence, desire to make own decisions
-Vengeance, desire to retaliate when offended
-Social Contact, desire to be in the company of others
-Family, desire to spend time with own family
-Social Prestige, desire for prestige and positive attention
-Aversive Sensations, aversion to pain and anxiety
-Citizenship, desire for public service and social justice
-Power, desire to influence people"

Contact information for Dr. Reiss is also given at the
bottom of the page from which the above is cited:
http://www.acs.ohio-state.edu/units/research/archive/goals.htm

I have not read the book myself, but it seems clear that 
more than one reviewer feels that Dr Reiss proves Maslow
wrong, even if the good doctor does not, himself, make
this claim in the book (although that may actually be the
case).

Naturally, there is much more information available at
the links from which I quoted, above.


Please do not rate this answer until you are satisfied that
the answer cannot be improved upon by means of a dialog
established through the "Request for Clarification" process.

sublime1-ga


Searches done, via Google:

"Maslow is wrong"
://www.google.com/search?q=%22Maslow+is+wrong%22

"June 15, 1998" "Ohio State University" "Steven Reiss" maslow
://www.google.com/search?q=%22June+15%2C+1998%22+%22Ohio+State+University%22+%22Steven+Reiss%22+maslow

Grahm & Ballow (1973)
://www.google.com/search?q=Grahm+%26+Ballow+%281973%29
spurious-ga rated this answer:5 out of 5 stars and gave an additional tip of: $2.00
Spot on! - This is exactly the stuff I need.

Comments  
Subject: Re: Discrediting Maslow's Hierarchy of Needs
From: pinkfreud-ga on 01 Jun 2003 03:22 PDT
 
This paper might be of interest to you:

http://www.ualberta.ca/~holson/589/cullen/maslow.htm
Subject: Re: Discrediting Maslow's Hierarchy of Needs
From: pinkfreud-ga on 01 Jun 2003 03:26 PDT
 
Here's another critique that you may find useful:

http://chiron.valdosta.edu/whuitt/col/regsys/maslow.html

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