Hi, Suzette !
Those silks look wonderful !
And you are listed. Type "Suzette's Collection" into Google, and there
you are.
A search through ninemsn.com.au shows up a link to you from
baybrides.com, which appears to be broken
Infonetware has a link direct to your site from bedlineninfo.com for a
search under "Suzette's Collection" and two links for a search for
"www.suzettescollection.com". Yahoo has similar results.
Lycos has every page indexed when you search under
"www.suzettescollection.com". but you do not show up on Altavista at
all.
So the search engines are finding you, and anyone who already knows
your business name should be able to find your site. If you are a
relatively new site, and have only recently submitted to the search
engines, be patient, things should improve with time.
There are however several reasons why your site might not be not
showing up on a more generalised search such as "silk bed linen
Australia".
Your title tag - what appears on the green bar at the top of the page
in Microsoft Explorer is the same on every page, and only says
"Suzette's Collection". This should be different for each page and
say what is to be found there. So:
Home page: "Suzette's Collection - silk bed linen for sumptuous
comfort."
Deep blue page: "Silk bed linen in deep blue from Suzette's
Collection."
- and so on.
The alt tags for your images all say "Click for Fullsize Printable
Version." These can be used more effectively by describing the
picture: "Photo of Deep Blue silk bed linen - click for full size
printable version." This has the added advantage of assisting visually
handicapped surfers who have web pages spoken aloud to them, as well
as surfers with their graphic capabilities turned off.
You are not using meta tags for keywords and descriptions. Not all
search engines and indexes look at them, but for the ones that do they
are a very useful tool. They go in the head section of the code and
could read, for example:
<meta name="keywords" content="silk, thai silk, bedlinen, bed, linen,
pillowcases, sheets, fitted, flat, manchester, quilt covers, doona,
byron bay, australia">
<meta name="description" content="Suzette's Collection of Thai silk
bed linen gives your bedroom sumptuous comfort.">
They should be different for each page, and accurately reflect what is
on the page.
Use a free tool such as Word Tracker to find out what search terms
people are actually using to find bed linen, and emphasis those in
your keywords. It may turn out more people search for "silk sheets"
than "bed linen", for example. Word Tracker is at:
http://www.wordtracker.com
These same keywords should appear early in the text of each page.
You could add a robots.txt file to your site if it does not already
have one. This is a page which is read only by the automatic spider
programmes that the search engine's use to "crawl" the web, and should
include all your most important key words.
Incidentally I notice that the pages with the close-up photographs are
headed "Click on the photograph for an enlargement & to print it out"
when in fact we are already looking at the enlargement and the
photograph is not clickable. These images also have no alt tags at
all, when these could include an attractive description of the
product.
If you have FTP access to your site yourself you could implement these
changes yourself by editing the code in Wordpad and then uploading the
changed files. Ask your web host for information on how to do this. Or
go back to Light Web for their help.
You may want to re-submit your site to the search engines and indexes
once the changes are in place.
Good luck.
Search terms:
Suzette's Collection
silk bed linen Australia
silk bed linen Australia Byron Bay
www.suzettescollection.com |
