Google Answers Logo
View Question
 
Q: Target Market Research ( No Answer,   2 Comments )
Question  
Subject: Target Market Research
Category: Business and Money > Advertising and Marketing
Asked by: emailproject-ga
List Price: $35.00
Posted: 05 Jun 2003 14:25 PDT
Expires: 05 Jul 2003 14:25 PDT
Question ID: 213606
Hello,

I will be launching a new site that is VERY similar to
www.gotomypc.com. It does everything there software does and has all
the bells and whistles. The site will be ready for launch July 1st.

My question is this… My target market is traveling business people,
teleworkers, Law-firms, and basically anyone that would need to
connect to there computer remotely.

I am trying to put together a marketing plan that I can do without
having to spend 10 million dollars. I would like a list of ezines,
news groups and places these people would be easily reachable.

I am also looking for a list of places that would be a good fit as
joint venture partners. A joint venture partner would offer our
product to there member base then take a larger percentage than
regular affiliates.

I would even be interested in doing co branding of the site and
software. The competitor has done a joint venture with yahoo and
earthlink which would obviously provide many opportunities to market
the software. I am looking for opportunities like that and could use
some advice. Please let me know if you can help with this project.

Thank you,

Monty
Answer  
There is no answer at this time.

Comments  
Subject: Re: Target Market Research
From: omnivorous-ga on 10 Jun 2003 08:56 PDT
 
Monty --

You're asking three different questions here: I'd suggest breaking
them up if you're seeking to get each answered.

My professional background is in marketing remote access solutions,
starting with the first major sales force automation projects.  Today
mobility is widely used.  I'd suggest the following:
*  read the Google Answers questions dealing with "remote access" and
"remote control."  It will tell you a little about traditional vendors
in this space.
*  make a detailed list of capabilities of your product and your
competitor.  Use it to help develop partners (they don't offer Mac,
Linux or Solaris connectivity -- do you?  How about connectivity to
handhelds or phones?)
*  make a detailed list of marketing programs for your competitor.  Go
where they ain't.
*  use a partner approach at the outset to build rapid awareness,
revenues and distribution.

Assuming resources are limited, ignore trying to reach users directly
in the first stage.

Best regards,

Omnivorous-GA
Subject: Re: Target Market Research
From: emailproject-ga on 10 Jun 2003 09:11 PDT
 
What would you charge me to do all of the marketing? Or is there
someone you know that would be qualified to do it?

Thanks
Monty

PS: We are working hard to make the software work on handhelds and
other operating systems. That will come soon but for now we want to
get the initial product launched.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at answers-support@google.com with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  


Google Home - Answers FAQ - Terms of Service - Privacy Policy