These are basic marketing questions, and I just need short answer for
each question. There are 18 parts. I give each part question for $2.5,
so the total is $45. There is due day in each part.
**I just need a short answer for each small question. (Please do not
copy)
Thanks.
*Part 1*************************************6/13
It has been said that the single most important demographic trend in
the United States is the changing age structure of the population.
Select one industry from the following three (automobiles,
computers/computer software and toys/games) and indicate specific
strategies that would help these industries be successful in the next
decade with respect to a change in focus on the age patterns in the
United States.
Explain the three types of competition faced by a company. What
marketing strategies or programs would you recommend to meet each
type?
*Part 2**************************************6/13
To assume the role of a strategic planner for Gateway Computer. View
Gateway Company Website: www.gateway.com
Please respond briefly to the following questions:
1.What appears to be the company’s mission statement?
2.Who do you perceive to be Gateway’s target customers? What leads you
to believe this?
3.What market position does Gateway appear to be seeking?
4.What can you determine about Gateway’s product strategy?
5.What can you determine about Gateway’s pricing strategy?
6.What new distribution tactics seem to be on the horizon for the
company?
7.What do you perceive to be Gateway’s chief strategic advantage?
Chief disadvantage?
*Part 3*************************************6/16
Select five (5) products of your choice and show how culture,
subculture, social class, and lifestyle might alter the way that you
should market the product. In your response, be sure to detail
identify which groups (or specific segments) that you are discussing.
*Part 4************************************6/16
What are some of the marketing implications in the fact that the
demand for business goods:
a.Fluctuate widely
b.In inelastic
c.Is derived
*Part 5************************************6/23
Select two or three of your favorite retail stores. How do they
attempt (if they do) to appeal to you? What do you think is the
stores philosophy towards market segmentation, target markets and
positioning?
*Part 6************************************6/30
Name the type of research that would be appropriate in the following
situations, and explain shy:
1.Kellogg wants to investigate the impact of young children on their
parent’s decisions to buy breakfast foods?
2.Your college bookstore wants to get some insights into how students
feel about the store’s merchandise, prices, and service.
3.McDonald’s is considering where to locate a new outlet in a fast
growing suburb.
*Part 7************************************7/7
Identify one new product that is on the market. What kind of product
is it? Is it part of a family of products? How is it positioned? What
can you infer about the commercialization strategies of the company?
*Part 8************************************7/14
Will the internet accelerate or delay the movement of a new product
category through the introduction stage and into later stages of its
life cycle.
*Part 9************************************7/21
List three to five of your favorite brand names. What do you like
about the product and/or the brand name? What image does the brand
have in your mind? How loyal are you toward the brand?
List three to five brand names that you do not like. Why do you not
like them? What has been your experience with these brands? What is
your image of them? What would it take to change your mind about the
brands?
*Part 10*************************************7/28
Explain how a firm’s pricing objective may influence the promotional
program for a product. Which of the six pricing goals involves the
largest, most aggressive promotional campaign? What marketing
conditions might logically lead a company to set “meeting competition”
as a pricing objective?
*Part 11*************************************7/28
Use the local newspaper; compare grocery store ads for price specials.
What can you determine about the competitors’ pricing strategies? How
many of the techniques from the chapter do they seem to be using?
*Part 12************************************8/4
Decide which distribution strategies – intensive, selective, or
exclusive – are used for the following precuts, and why? (a) Piaget
watches, (b) Acura automobiles, and (c) Snicker’s candy bars.
*Part 13**********************************8/4
What recommendations would you offer a department store chain that
wants to reduce retailing costs? What would recommend to discount
houses in this regard?
What can department stores do to strengthen their competitive
positions?
*Part 14***********************************8/4
The purpose of the following assignment and involves "Analyzing
Retailing on the World Wide Web"
Identify two or three web sites that sell either, sporting goods,
clothing, books, furniture, or financial products. The students
should select a category that matches their interests.
The student should use any search engine to locate a list of retailers
for the category of products selected. Students should submit the list
and URL addresses, and respond to the following questions. Was the
site user friendly? Was it interesting? Was it informative?
Of the sites reviewed:
a.What are the characteristics of a good web site?
b.Which site in particular do you think is most likely to be
successful in reaching its target market, and why?
c.Which site was your favorite, and why?
*Part 15************************************8/11
Explain how the nature of the following products would likely affect
its promotional mix:
a.Automobile tires
b.Use of a tanning salon
c.Light bulbs
d.Ten-minute automobile changes
e.College education
f.Individual Retirement Accounts
*Part 16************************************8/11
Many people feel that they do not have the ability to be a successful
salesperson. What do you think are the characteristics of a successful
salesperson, and what role do you feel training plays in helping
someone develop selling ability.
As indicated in the chapter, “sales promotion consists of short term
incentives to encourage purchase or sales of a product or service.”
The promotional tools discussed in the chapter include: samples,
coupons, cash refund offers (rebates), price packs (cents-off
coupons), premiums, advertising specialties, point of purchase
promotions, contests, sweepstakes, and games.
Indicate which one (or ones) what would be best for stimulating sales
of the following products or services: (a) a dry cleaner that wishes
to emphasize low prices on washed or pressed dress shirts, (b) Gummy
Bears new flavor Black Cherry, (c) Proctor and Gamble decides to
bundle laundry detergent and fabric softener together, and (d) a
company that wants their customers to aid them in developing a new
jingle to be used in advertising.
*Part 17*************************************8/11
Take a product or service of your choice and show how integrated
marketing communications is either being used currently or how it
could be used. Be sure to state the benefits to the organization of
using integrated marketing communications.
Advertising objectives can be classified by primary purpose – to
inform, persuade, influence or remind. Using your local newspaper,
magazine, television or radio commercial, find one example of each of
the above objectives.
*Part 18************************************8/18
Please view the following web site: www.exporthotline.com , and
comment on its possible use by an organization in “going global.”
When exporting goods to a foreign country, a marketer may be faced
with various trade restrictions. Discuss the effect these restrictions
might have on an exporter’s marketing mix: (a) tariffs, (b) quotas and
(c) embargoes. |
